content marketing

Use Content Marketing To Get More Leads

Employing Content Marketing to Increase Web Traffic

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Content marketing is a driving force behind generating leads, spreading brand awareness and increasing the sales. Hence, marketers strive to put visible signs on the busy highways of the internet and ensure that eager drivers make a turn for their social media, account, blog post or website. This is what allows them to reap many benefits, from increased revenues to enhancing brand building process.

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Blogging Away: 7 Reasons Rookie Bloggers Fail

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Blogging is a demanding process which consumes a great deal of time. People often overlook the fact that the articles must not only be well-written, but also relevant and interesting. This is the only way to spark attention and direct some traffic your way. Stick to the topics you know forwards and backwards, and things you do best. By providing people with new insights, unique angles, and expert opinion, you earn their trust and build a loyal audience.

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Effective Techniques for Any Kind of Web Copywriting

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There is no one single trick to writing great web copy. Anyone who’s ever struggled to craft content that grabs people’s attention, persuades them to take an action, and appeals to search engines all at once knows how hard this process is. It requires a special skill set and practice. Lots and lots of practice. Of course, every type of copy on the internet has its own sub set of rules (website copy is different than a landing page, for example). But we’re going to focus on some basic principles that can be applied across all formats.

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9 Lessons Learned from Content Marketing Mistakes

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Unless you’re brand new to the internet, you’re probably already aware that content marketing is the weapon of choice among businesses with an online presence. Broadly put, the term refers to the distribution of helpful online content to boost customer interaction and increase profits. While creating material for your website or social media channels may sound simple, getting it right can be a difficult, complicated process. In fact, the ugly truth is that many companies fail at content marketing. Here are 9 lessons I’ve personally learned from my experience working on content marketing plans.

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What's All the Buzz About Buzzsumo

Whats All the Buzz About Buzzsumo?

36 Comments / Blogging Tutorials, Social Media / /

Bloggers and content marketers are starting to pay a lot of attention to a fabulous content development tool called Buzzsumo. And with good reason! Buzzsumo is a content development and research tool that is worthy of praise. I fell in love with the tool while it was still in beta back in 2014 and apparently I’m not alone because it’s been featured everywhere from Ian Cleary’s Razor Social to Mike Stelzner’s Social Media Examiner and this incredible tool even shows up as the subject of a Marketing Course on Lynda.com. At this point, you’re probably wondering, what’s all the buzz about Buzzsumo. There’s so many ways you can benefit from having this tool in your arsenal, so without further ado, here’s 10 Ways to Generate Viral Content Using Buzzumo!

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Must Have Tools For Blogging and Internet Marketing

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Blogging and Internet Marketing is a minefield! Here are some must have tools that will enable more effective attraction, engagement and conversion. When I started my own business helping others improve the effectiveness and efficiency of their sales and marketing I was confident in my ability to market to my audience, manage the sales process and ultimately sell my services. What I overlooked was that a large part of my business was being done online, and this was a fairly new concept to me. As it is to most of us!

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How to Easily Take Daily Action On Your Blog Promotion Efforts

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Blog promotion is one of my favorite things to do as a blogger, next to creating content. Of course, I don’t engage in or particularity like all blog promotion tactics, especially the ones involving monotonous, tedious tasks that don’t substantively aid in the longevity of my blog traffic. If I’m going to put time into blog promotion, I’m going to make sure that my efforts have “sticking” power! In this post I want to share with you a simple system that I follow to ensure that I’m always actively taking daily actions toward promoting my blog.

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