Studies show that brands who use immersive storytelling increase engagement, improve user experience and eventually boost sales. Why is storytelling so important for the growth of your blog? In this post you’ll discover some effective methods used to become a great story teller and how it can improve the connection between you and your audience.
How to Become an Immersive Storyteller (and Boost Engagement) Read More »
Content marketers are always looking for new ways to grow their brands and build awareness. To increase your business, you need to go where the customers are – and these days, your potential customers are almost guaranteed to be on some sort of social media network. Consistency should be a priority throughout all your social media marketing efforts, and in this article, we’ll explore a few fantastic methods to generate stellar social media content.
Six Ways to Generate Stellar Social Media Content Read More »
If you have a website, you want people to see it. If it’s a blog, you want people to read it, and if it’s a product, you want people to buy it.
The first step is getting your page to pop during a search. Next, you need your target audience to click the link. At this point, the battle is not over. You need that customer to convert – to buy, follow, sign up, etc. There are a number of methods you can try and quite a few common mistakes that can lead to failure. Look at things you should absolutely avoid when working on your conversion rate optimization (CRO).
Conversion Rate Optimization Mistakes You Must Avoid Read More »
As any prosperous online business entrepreneur will tell you, harnessing the power of social connections is crucial to a successful social media campaign. If your engagement hasn’t led to harnessing, however, you may need to rethink your game. Even the savviest social media campaign can fail for a variety of reasons. If your’s is struggling, keep these steps in mind, and a few awesome tools in your back pocket, and watch your social media campaign soar.
Why Your Social Media Campaign Is Not Working and How to Fix It Read More »
There is no one single trick to writing great web copy. Anyone who’s ever struggled to craft content that grabs people’s attention, persuades them to take an action, and appeals to search engines all at once knows how hard this process is. It requires a special skill set and practice. Lots and lots of practice. Of course, every type of copy on the internet has its own sub set of rules (website copy is different than a landing page, for example). But we’re going to focus on some basic principles that can be applied across all formats.
Effective Techniques for Any Kind of Web Copywriting Read More »
Unless you’re brand new to the internet, you’re probably already aware that content marketing is the weapon of choice among businesses with an online presence. Broadly put, the term refers to the distribution of helpful online content to boost customer interaction and increase profits. While creating material for your website or social media channels may sound simple, getting it right can be a difficult, complicated process. In fact, the ugly truth is that many companies fail at content marketing. Here are 9 lessons I’ve personally learned from my experience working on content marketing plans.
9 Lessons Learned from Content Marketing Mistakes Read More »
Let’s just get this out of the way: without an easy, intuitive user experience, your eCommerce website is doomed to fail. In eCommerce, conversions can be anything from clicks on specific products to sales, both of which are helpful to your business, and influenced by your website’s interface.
How to Boost Conversions and Please Customers in Ecommerce Read More »
