It’s no secret that video marketing is one of the best ways to promote your blog and your brand and getting traffic from YouTube is much easier nowadays. Create a video that’s educational, artistic, funny, captivating or interesting enough to capture the attention of your audience, and you’ve just made a new fan who can’t wait to subscribe to your YouTube channel or share your video on social networks with family and friends. You might even be the next YouTube sensation, but at the end of the day, what you really want is for people to take enough of an interest in you, that they take the time to subscribe to your channel and eventually visit your website or blog.
For years YouTubers were frustrated by the lack of traffic data available for their YouTube channel. We longed for a system that would rival the data rich reports we’d come to know and love in Google Analytics, and the old, out-dated YouTube Insights, reports were merely scratching the surface. This left the video analytics door wide open for freemium tracking services like vidIQ, Cyfe and TubeTrackr to easily attract any video marketer who wanted detailed performance reports for their channel. All of that changed a few days ago when YouTube released Realtime traffic reports on the desktop version of YouTube Analytics.
Stop creating the same old blog content with basic text and boring stock images! As bloggers, we are all familiar with the usual text and images that make up our content. However, as the internet continues to expand and get more creative and advanced everyday, basic text and images will only get you so far. The important thing to remember is that there are over 300 million blogs in the world today. If you want to stand out from the crowd and create content that simply isn’t a waste of time, you need to be original and cater to your audience across all platforms.
One of the best ways to do this is through the use of online video.
Looking for a tool to to help you find the right keywords to make sure your videos get found in YouTube search. I got one for you it’s called TubeBuddy! When you log in to your Creator studio after you’ve installed TubeBuddy you’ll notice a new icon appears for your TubeBuddy menu. Over in a right you’ll see the number of views for this one video – about editing an existing YouTube video has two to three times more than other videos that were uploaded in the same time period.
According to the latest statistics from YouTube, “300 hours of video are uploaded to YouTube every minute”. This is just one of the many staggering facts and figures surrounding the success of the internet’s most prominent video marketing platforms. Here’s another fascinating factoid: “According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.” It’s funny how things change, when I was in that age group cable TV was the next big thing, and today it seems everyone wants to cut the cord. With that said, these days when you think about the ever changing landscape of social media and content marketing, I’m sure there’s no doubt in your mind that YouTube is here to stay.
Record, Edit, Publish: 3 little words that can have a huge impact on the growth of your online reach. Now is the time to put your fears aside, swallow your pride, do whatever it takes to put yourself in the right frame of mind to start making videos today! There is no better time than the present because the latest research from Compete Pro demonstrates that in the U.S. YouTube is more popular than Facebook.
As a rule, don’t compare your YouTube stats, to those of other YouTubers. Set realistic goals for your channel and only make comparisons with yourself. Otherwise, you might get discouraged when you see others racking up numbers on one single video that you can’t muster across your entire channel!