Zac Johnson

Zac Johnson is a online marketer with over 15 years of experience. You can view my blogs at ZacJohnson.com along with BloggingTips.com.

5 Blog Outreach Tools

5 Useful Tools and Methods to Improve Outreach and Blog Engagement

With more than a billion active websites and blogs on the internet today, it’s now more about building relationships, outreach, and promoting your content more effectively. This is the winning formula for blogging today, and you must stay up with the current content creation and marketing trends if you want to compete. It’s no longer a matter of simply creating content and hoping that people will come to your site. It’s now all about putting in the time, work, and effort where others fall short. Today I’m going to provide you with some of the best resources, tools and social media tips to expand your reach and marketing in the process.

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5 Examples of How to Increase Engagement, Traffic and Branding

Did you know that there are currently over a BILLION active websites on the internet today? They keyword here is ‘active’. That means over a billion websites and blogs are constantly creating content and making it extremely hard for you to stand out from the crowd or even rank in the search results. it’s not easy to stand out from the crowd and create a successful brand or business on the internet. Unless you know what’s currently working and how to replicate the same processes for your site or business. Good news! That’s exactly what we are going to be cover in this article. Not only am I going to show you some great example of what other top sites, brands, and services are doing to stand out from the crowd, I’m also going to show you some exciting tools and resources to help you do the same.

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4 Simple Steps for a Killer Personal Brand

Follow These 4 Simple Steps for a Killer Personal Brand

You always want to look your best… especially in a world where anyone can search for anything and also find anything! The same holds true for both bloggers, businesses, brands and everyone else in between.

With over a billion active sites on the internet and more than half of the world’s population now having access to the internet, it’s now more important than ever to have a great first impression online. When someone wants to learn more about a business, brand, product or how to do something… what do they do? They search for it through Google of course! What comes up in the search results is the immediate and first impression that is given. As someone who’s had a lot of experience in the world of SEO, reputation management and branding, while also having a great online reputation myself, I wanted to lay out some of the most effective ways you can start looking better online in 2016. Why 2016? Because there is no better time than right now, and if you want to stand the test of time on the internet, you need to look good in the process!

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9 Automation Tools for Bloggers

9 Automation and Outsourcing Tools for Bloggers

With over 300 million blogs in the world today and over 3 billion people online… trying to run a successful site of your own with no outside tools or resources is quite a feat. This is where software and automation comes into play. In this article, I’m going to highlight some of the best resources for site owners to focus on their bottom line, long-term growth, while also outsourcing and automating the rest.

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3 Examples of Why Your Blog Needs Video

Stop creating the same old blog content with basic text and boring stock images! As bloggers, we are all familiar with the usual text and images that make up our content. However, as the internet continues to expand and get more creative and advanced everyday, basic text and images will only get you so far. The important thing to remember is that there are over 300 million blogs in the world today. If you want to stand out from the crowd and create content that simply isn’t a waste of time, you need to be original and cater to your audience across all platforms.
One of the best ways to do this is through the use of online video.

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The Real Truth About Why Your Blog Will Never Make Money

Every day hundreds (if not thousands) have the idea to start making money with a blog. While this is possible, it’s still very unlikely. Of the 300+ million blogs that are currently out there, I would say less than 1% of them actually make any real money (at least $1,000 per year).

Before we break down why your blog isn’t going to make money, we would first need to look at why people are starting blogs in the first place and to also think outside of the “wordpress training” and “make money online” niche blogs.

First thing first… it’s easy to make money in the “Wordpress Training” and “Affiliate / Make Money Online” space because everyone is kind of swapping the same information and we all have the same goal — which is to create a successful online business and make money. To make money in this space, all you need to do is look at successful sites and try to replicate their success and content, while building a brand following of your own.

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Follow the Yellow Brick Road to Making Money With a Blog

Follow the Yellow Brick Road… to Making Money with a Blog

The journey of making money with a blog is a lot like the movie “The Wizard of Oz”. Dorothy found herself in the amazing land of Oz (The Internet), but she also needed to find her way to see the Wizard (Profitability) so he could help her get back home. Before finding the Wizard, Dorothy first needed to know where to look. Fortunately she landed in the right place when she got to Oz and the munchkins told her all she needed to know, which was to ‘follow the yellow brick road’. With Toto (Wordpress) along her side, she set out to find the Wizard. Of course there was a lot of distractions and obstacles along the way, such as running into the Scarecrow, Tin Man and the Cowardly Lion (Blogging Authorities and Friends in the Industry). There were even run in’s with the Wicked Witch and her scary army (Google Penalties and Black Hat Methods).

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