Blog promotion is one of my favorite things to do as a blogger, next to creating content.
Of course, I don’t engage in or particularity like all blog promotion tactics, especially the ones involving monotonous, tedious tasks that don’t substantively aid in the longevity of my blog traffic.
If I’m going to put time into blog promotion, I’m going to make sure that my efforts have “sticking” power!
And ensure that my efforts will work to increase my traffic and brand exposure in more ways than just one.
While blog promotion is one the most important things to a blog’s success, one of the hardest things to do is ensure that we’re taking daily action towards promoting our blogs.
In this post I want to share with you a simple system that I follow to ensure that I’m always actively taking daily actions toward promoting my blog.
My blog promotion strategy
One of the most important things to me is that my blog promotion efforts are effective, but at the same time fun and easy to do.
I’m really big on promoting and driving traffic through directly engaging my audience. What better way to do that than by jumping directly into the conversation?
I’ve found that the best and easiest way to do this is by doing a lot of what we do naturally as active participants in the blogosphere.
And that is…
Blog commenting
Blog commenting is not only a great way to keep a steady flow of traffic going to your site, it’s FREE. And we all love free, don’t we? 🙂
Plus, commenting as a blog promotion strategy incorporates several other important aspects of building a successful blog:
- Helps initiate and maintain relationships with other likeminded bloggers.
- Helps initiate relationships with influential bloggers in your niche, which is great for securing high profile, long-term traffic.
- Helps build your brand exposure – positioning you as an active, social contributor and influencer in your niche.
- Opens the door to landing guest posts on high profile blogs.
- It's also great for getting blog commenting backlinks
There are many more benefits to blog commenting for traffic and promotion. But the key to reaping as many benefits from blog commenting as possible is to do it properly.
Creating and implementing weekly/daily “action-lists”
This is where the commitment to taking daily action comes in.
While actively engaging your audience through daily blog commenting is a great blog marketing tactic, if you’re going to be doing a lot of commenting it’s helpful to have a way to keep track of your activities.
One of the best ways to do this is to create daily/weekly checklists; or as I like to call them, “action-lists”.
I like the term “action-lists” because it sounds more profound and reminds me that I need to be taking specific daily actions to promote my blog.
A few months ago, I devised a daily action-list and schedule for myself.
It’s designed to ensure that I’m directly engaging and interacting with my target audience on a daily basis, while at the same time actively participating in the blogosphere by leaving a set number of substantive blog comments per day.
You can download my daily action-list schedule and my blog commenting roster at the link below to have a point of reference when creating your own action-list:
You'll see that I have specific tasks laid out to take action upon on a daily basis.
Once I’ve done a task, I place a check mark beside it to signify that I’ve completed that required action.
I usually comment on 10 to 12 blogs per day, ensuring that my comments are high quality and substantive. However, you’re free to set your own daily commenting goals depending on your available time.
A good number to begin with is around 5 per day, which usually takes about an hour or two, depending on the length of your comments.
You’ll also notice that in my blog roster I have a list of blogs to comment on weekly, which include a mixture of top blogs as well as up and coming blogs in my niche. I also add blogs to this list weekly as I come across new blogs to comment on.
I keep track of how many blogs I’m commenting on per day and which blogs I’m commenting on to ensure that I’m covering all of my bases and to stay organized. It’s also important to note that it’s okay to comment more than once per week or day on one specific blog.
This roster is also helpful in keeping track of the relationships you’re building and for keeping track of potential blogs to submit guest posts to.
Marketing Takeaway
Effective blog promotion is the key to creating a popular blog, growing your brand and quickly building your audience.
It’s important to have a specific strategy in place and take daily, measurable “action steps” towards your end goal.
I just shared my action plan with you and how it cohesively works into my overall blog promotion strategy.
I suggest that if you don’t currently have an effective blog promotion strategy in place that you devise one as soon as possible, using the information in this post as a point of reference.
Have fun taking “action” on your blog promotion!
Hello Ti and Ms. Ileane,
Thank you for this insightful and informative article. I particularly like the have fun advise and using a schedule. Too many readers click away or just do a quick share when they find useful blog posts. I’m taking your advice and will continue to leave comments.
Hi Maria,
You’re quite welcome and I’m glad that you found value in my post.
Having fun is VERY important to me when it comes to blogging and promotion. If it’s not at least a little fun to me, I won’t do it. That’s why I love the blog commenting promotion strategy; I get to socialize and interact with other like-minded people and that makes it extremely enjoyable.
I’m happy to hear that your continuing to take action. I’m sure that you’ll reap many benefits from your persistence.
Thanks for dropping by and sharing your input. 🙂
Ti
Strategies are important for any blog. I love these two resources. Just downloaded them!
Let me take some action now, Cheers Tie! 🙂
Ti great actionable tips, this is why I love twitter. Before jumping in to my love for twitter. I like to say that your blog comment strategy should be time dependent.
For example a blog like quicksprout usually publishes it’s post on monday and thursday, so a blogger who would like to tap into the awesome power of commenting should know the time frame when is scheduled to go live.
This strategy goes for those post that that a published at a particular time. With such info at your disposal your blog commenting strategy takes a fine shape and is caertain to drive you traffic as well as build relationship as I intend to do with Ileane.
As for twitter lets me find fabulous article on the go that I should comment on.
Hello Ti.
Very useful article,I really like to focus on schedule, very effective and you can manage your time, and faster to make your goal.
Thanks for your sharing.
Stephan Wu
Hi Stephan,
I’m glad you’ve found value in my post. Yes, the schedule is extremely helpful for keeping me on task and helping me stay productive. Thanks for sharing your input. 🙂
Ti
Hi Peter,
Awesome that you found me on Twitter! That’s one of the same reasons why I love Twitter so much, as well.
Good point by mentioning the time dependent tip. That’s something that I do as well, more specifically for blogs that I frequent. For example, TGC, usually posts every Tuesday, Thursday and Saturday. While Lisa Irby’s 2createawebsite blog usually posts every other Monday.
I appreciate you dropping by and adding your input to the discussion, Peter. 🙂
Ti
Het Ti Robert,
Awesome article I must say. Yes blog commenting is a great way to promote your blog on a daily basis and also it helps to build links back to your blog.
I also love promotion via social media, social bookmarking and also social networking sites. Reason being is that these types of sites are often filled with millions of people online, and there must be a set of audience that you can target which would be interested in your content.
Thanks for the lovely post.
Hi Kharim,
Yes, social media is a great venue to build relationships and promote your blog as well. It all runs together, blog commenting and social media. It’s a great way to extend your reach and further the relationships you’re building.
Thanks for dropping by and adding your voice to the conversation, Kharim. 🙂
Ti
I agree that you need spend a lot of time commenting on smaller, up-and-coming bloggers. They will be much quicker to engage with you and share some of your content to their subscribers. And the larger blogs, such as Social Media Examiner, just have so many comments that it’s easy for your comment to get lost, no matter how great it is (although your tip to reply to the top comments to be seen at the top is one I will now try!).
I’ve also found Google+ Communities to be a great place to engage with people and get shares and clicks. Twitter is massive and can be quite hard to get attention. Google+ is a much closer-knit community and is more open to sharing each others content.
Do you have any Google+ Communities that you share in?
And yes, this is my first time on your blog and I love how actionable it is and that you actually share how YOU are utilizing this tactic.
Hi Ryan,
I love that you mentioned Google+ communities. I’ve been hearing a lot of great stuff about them and I’ve been planning to get involved there as well. I have groups that I’ve been invited to and am a member of, but I’ve yet to become an active member of the communities. I plan on changing that soon.
Thanks so much for kind comments, Nick, and adding your voice to the conversation. I’m glad you found my post helpful. 🙂
Ti
Hi Ti,
I am huge on commenting myself. Comment. Share your opinion. Complement the post author on a job well done, like the excellent post and video you created here 😉
A few moments of mindfulness makes all the difference in the world. We forget that each comment we make is a piece of content, a calling card for our brand, or blog. Take a moment to make an impact. You will be amazed at how effectively you can promote your blog by simply posting mindful comments to authority blogs.
Thanks for sharing!
Ryan
Absolutely, Ryan.
I’m glad you agree and are clearly already actively implementing these tips. Thanks for taking the time to add your voice to the conversation. 🙂
Ti
Blog Commenting is an art by which we can promote our blog on daily basis, if we don’t have to do any work, we can promote our blog or can make good relationship with other bloggers by commenting on their blogs.
few things we should keep in mind that our comment should not be like that “awesome article”, “keep sharing like this”.
We should leave valuable comment which add some value in article.
Hi Rajesh,
Absolutely! You seem you definitely understand what kind of comments not to leave and what it really takes to build relationships online. Thanks for sharing your input. 🙂
Ti
Hii
Yes blog commenting is an effective way to promote your blog…as this can be the way of getting the good back links and secondly if your comments leave a good impression then that thing will surely gonna attract the other visitors to go through your blog…so commenting is an effective and better way to promote your blog and it should be done equally on the social network too….
Thanks for sharing
Keep Posting
ZENELIA..!!!!
Hi Zenelia,
Great to see your input added. Blog commenting is on of the best community building tool and I don’t think it will ever go “out of style”. Thanks for taking the time to add your thoughts to the discussion. 🙂
Ti
Hi Ti,
yeah your right all most all the bloggers like to commenting on others blogs to promote their blogs. blog commenting is easy way to creating back links for the blog and also it is the best way to maintain relationship with senior and junior bloggers and we learn many things with both. nice video thanks a lot….
Hi Naveen,
You’re welcome and I’m glad you found my post valuable. Thanks for sharing your input. 🙂
Ti
Hey,
Building strong social network relationship is the best way to promote the blog.We should try to make strong strategies to get quick traffic.
Thanks,
Michael Cullum
Thanks absolutely right, Michael; thanks for commenting. 🙂
Ti
Great article thanks Ti it’s more focused on blog commenting than general blog marketing but it’s really very interested. It is great when we know one marketing strategy that could bring us a steady flow of traffic, increase authority and brand us as expert on our topic. You commenting strategy is amazing and I need to focus more on it and try it. Thanks again Ti waiting for more strategies from you 🙂
Hi Jossef,
Yes, blog commenting has been my “bread and butter” when it comes to traffic generation and building relationships. It’s one of the strategies that I know very well and that I know would help others if they learn how to do it properly.
Thanks for dropping by and sharing your input. 🙂
Ti
Hi Robert,
Thanks for such useful tricks to promote your blog….I think the daily action list is one of the very important way of binding your audience.
But commenting on other blog and making backlink is all time hit formula for any blog promotion.
Hi Kuldeep,
You’re welcome. The action list is def a big help in keep track of and implementing your blog commenting campaign. Thanks for sharing your input. 🙂
Ti
Hi,
The best part of blog commenting is that it is absolutely free and free things are always appreciated. I think it is the best way to get quality backlinks. All you have to do is read another person’s post, learn from it and give it a feedback. And putting a valid comment can do wonders to your traffic. You get to learn a lot and also it helps in improving traffic.
Thans and keep sharing.
Hi Mayank,
You’re so right, the best thing about blog commenting is that it IS free and sometimes the best things in the world are free. 🙂
Thanks for sharing your input.
Ti
Hi Ti
nice article schedule very important for blogging work. i learn many things after reading your post and i totally agree with your point blog commenting is best way to promote your blog and attach to other blogger and also get high pr backlinks. thanks for sharing.
Hi Nirali,
You’re welcome. I’m glad that you agree. Thanks for sharing your input. 🙂
Ti
Hi mate !
I’ve being following exactly the same strategy . I have made a checklist of high PR and DA blogs and check them when i finish commenting on one blog . This really works and helps us know that we are going in the right direction by building high quality backlinks.Thanks for sharing the information.
-Pramod
Hi Pramod,
It’s great to hear that you’re following this same blog commenting strategy. It’s wonderful to have such a high quality blog promotion strategy in place that’s 100% FREE!
Thanks for sharing your input and adding your voice to the conversation. 🙂
Ti
Nice article. I think it’s great your taking action and commenting on 10-12 blogs a day. Personally i dont’t have the time to make 10-12 comments so i’m currently doing 2 -4 comments a day. It’s also a great way to read up on some interesting articles.
Hi Silvia,
Yes, I can understand that commenting on 10-12 blogs per day can be a stretch for some people. That’s why it’s important to carve out time for what you CAN do. And it seems that you’ve made a great start.
Thanks for sharing your input with us. 🙂
Ti
Hey Ti you are right for consistency we need to promote blog daily and for this we should write our daily chores on weekly basis. The best way to keep in mind your daily chores is to put all of them on sticky note at the screen of your desktop or laptop to avoid missing a few. Rest of the points you mentioned in this post are equally awesome.
Thanks, Edson. I’m glad you agree. As bloggers we have a lot on our plate and there’s a lot of things that we need to make sure we do daily. Keeping a running action-list and sticky note reminders are a great way to ensure that we cover all of our basis.
I appreciate you sharing your input to the discussion. 🙂
Ti
Hey Ti peace and blessings on you for writing such a wonderful post; it is oft-repeated advice to keep promoting your blog but the way you explained this old idea with quite new thoughts and arguments is itself awesome. You are absolutely right a specific strategy is must to achieve your daily blog promotion targets; else you would be taking less as more; contentment is a major sin in online marketing
Thanks so much for the kind words, Muhammad. I’m glad you enjoyed it. 🙂
Ti
Ti,
Instead of using a list of predetermined blogs you comment on regularly, what about the strategy of using a news scraping tool (i.e. Google Alerts) to find blogs that write about a specific topic (i.e. ‘theme’) that is similar your blog?
Hi Ken,
Thanks for your suggestion. I’ve actually just recently set up a series of Google alerts for this purpose. However, I will still be using my list. It’s more so for relationship and community building purposes. As I find new blogs, either through Google alerts or my trips around the blogosphere, I add them to my roster.
Thanks, again, for adding your input to the discussion. 🙂
Ti
Hi Ti,
I love reading people’s blog promotion strategies to see if I can implement more than what I am currently doing.
I also love blog commenting and aim to comment on 6-8 blogs per day. I started off only commenting on 5-6 but then decided to increase it.
One of the strategies I use is to keep the links of the blogs that I comment on a spreadsheet. This way I won’t forget to visit those blogs again.
It’s a lot of hard work to visit the site and read the content but no only am I building backlinks and traffic but I am meeting a lot of great people. Not to mention that I am learning a lot in the process as well.
Thanks for sharing your blog promotion strategies I think that is something that we should all be spending more time on.
Hi Susan,
It’s so great to see your comment. Yes, I do remember reading your post about your blog commenting strategy and you seem to be very well organized and consistent with it.
It’s great to see that you’re actively implementing your blog promotion strategy. Keep up the great work and I’ll def be back by your blog soon to check out your recent posts.
Thanks for adding your voice to the discussion. 🙂
Ti
Thanks TI ROBERTS for sharing your article. The best idea was Creating and implementing weekly (action-lists)and Blog commenting. I had also downloaded the PDF outline of this video it really impress me. I hope that all this ideas will work.
Thanks again
Awesome, Shiny.
I’m sure they will indeed work for you if you consistently put it until action. I’ll love to keep up with your progress so keep me posted and let me know if there’s anything else I can do to help. 🙂
Ti
Wow, 10-12 blog posts a day? I generally try to average about 3-5 a day. Perhaps I need to step my game up! Thanks!
Lol, yup, David.
It’s actually fairly easy to up the anti. You just have to ensure you manage your time wisely. Great time on your current regimen. I’m sure you’re seeing some significant results already, aren’t you? 🙂
Ti
I strongly believe that commenting on high pr related blog every day really brings good traffic and its traffic is targeted one unlike traffic from social network sites. Commenting on forum can also be added. Although, commenting traffic is slow and steady but long last
Hi James,
Yes, indeed. Blog commenting is def a worthwhile activity for bloggers to engage in. So is forum posting, which I do a lot of as well.
Thanks for adding your input to the conversation. I’m glad you enjoyed the post. 🙂
Ti
TiRoberts You provided me an insightful article that helps me how increase my blog promotion efforts. I am in still favor of high blog commenting which increase blog users engagment.
Great to hear that, Jitendra; glad you enjoyed the article. 🙂
Hello Ti,
You have shared the good promotion strategies for blog which is must. I will implement these strategies and hoping form some change in blog.
Awesome, Sugam; let me know how it works out for you! 🙂
Great article, Ti!
One other thing you can do is post on message forums. As a blogger, you should focus on being social on the World Wide Web. One of the best ways to be social is by participating on message forums within your blog’s niche. Chances are, there is at least one forum in the niche! Post on the forum like its your own forum – quality content that helps others out with something. You will start to be noticed and so will your blog!
That’s absolutely right, Shawn!
I do a lot of forum posting as well. The main forum I post to is WebsiteBabble.com, owned by my good friend Lisa Irby of 2 create a website. It’s a fantastic community of seasoned and newbie webmasters and I really enjoy contributing there. You should check them out. 🙂
Ti
Blogs are a very good medium to share good information among users. It’s somehow interactive also, people looking for some particular information, they get benefit by such efforts. Thanks
Thanks for your comment, Spyindia; I’m glad to hear you enjoyed it. 🙂
Ti
Hi,
Blog promotion has been the challenging task for everyone. That for a newbie into blogging, getting traffic can only be done through blog promotion, as it will help them ot get visibility that he has started a blog.
Usually Social Media is the best platform for blog promotion. Added to it, we can guest posting and blog commenting which adds to the value of the blog in traffic an backlinks.
Thank You
Hi Shathyan,
Yes, blog promotion can be rather challenging, but if you devise a set schedule for yourself that you’re sure you can stick to, you can make significant progress in a short amount of time.
Thanks for sharing your input. 🙂
Ti
Hello Ti,
Great move. I remember when I used to do blog commenting on a regular basis. But I kinda fell off track. But right now I am back and going to make it into a regular thing now so that I can boost my blog even further.
A great way to promote your blog as well is to write on a daily basis and submit your articles as guest posts. I have done guest posts in the past and that was one of the things that made my blog grow.
Thanks for the post and keep up the good work.
Hi Kharim,
Thanks for your input!
Guest posting more often is definitely something that I’m going to start incorporating into my blog promotion strategy. I already have four posts lined up to write this month and I’m devising more as we speak. It’s a great way to take the blogosphere by storm and really get your name and brand out there.
I appreciate you sharing your feedback. 🙂
Ti
Thanks for sharing your useful post. But frankly speaking I don’t get lots of traffic to my blog. I usually post comment on other blog.
I prefer to share in social media.
Great post – thanks so much for the tips – I love to read blogs and get inspired and excited by them, but usually just move on to the next post without even saying how great it was – so won’t be doing that again – thanks for the inspiration!