Let’s keep this link building tutorial as simple as one, two, three, four, five.
If you follow these five steps in order, you’ll quickly build backlinks to your site which will propel you to better search engine rankings.
This is not hard to do and anyone can do this link building strategy. The important thing to remember is that it all just takes ACTION.
Link Building Tutorial #1: Great Content
You need great content. No amount of marketing will substitute for great content. But if you have great content, marketing it will be easy.
Great content is, for most businesses, content which helps someone solve a problem easier than they would solve it themselves. In creating great content, you use your expert experience to show people how to live better lives.
Great content also needs to be easy to consume. Articles need to be easy to read, podcasts need to be easy to hear, and videos need to be easy to watch—so maintain high production values. Don’t just publish content to publish content, but publish the best you can given your other business constraints.
BONUS VIDEO: How to Make Custom YouTube Thumbnails
==>See what I think is quality content.
Link Building Tutorial #2: Guest Post
New sites need an initial set of incoming links to help attract their initial traffic. After you have traffic, it’s easy to get more links, but getting those initial links is challenging—unless you know about guest posts.
All websites have the same basic requirement for great content, but writing or producing great content is hard and time consuming, so any successful site loves to hear that someone is willing to offer them high-quality content practically for free.
That’s you offering them almost free content. You produce high-quality content and give it to them at no cost—except that they must link back to your site. This is an invaluable strategy when it comes to back link building.
Many sites will happily agree to this deal. The only sites who won’t usually accept your content only refuse because they’re already inundated with offers of free content.
Link Building Tutorial #3: Link Forward For Links Back
You’ve used guest posts to get your initial links and you probably have some traffic to play with now, so it’s time to use your current traffic to get more links to get more traffic.
The first and easiest strategy is to link to other sites—especially small sites.
When you link to other sites, some people who read your pages may visit those other sites and those other sites will see in their website statistics report that you’re sending them traffic. Many of those sites, especially small sites as desperate for traffic as you are, will link back to your site as a sort of thank you.
Link Building Tutorial #4: Link Bait
Your traffic is increasing by a few percent every month and you’re starting to behave more like a link building expert, so now is the time to grow by leaps and bounds using the link bait method. Try one of the following techniques:
• Run a contest by offering prizes to people for mentioning your site on social media.
• Write a controversial article and ask people to link back to it with their own opinions.
• Create an amazing piece of content, such as an infographic, and let people repost it to their blogs if they link back to you.
• Invent your own technique for getting large groups of people to link to your site at once.
Link Building Tutorial #5: Link Partners
You’ve established hundreds of incoming links and you have steady traffic, so now is the time to solidify your ranking within your niche by partnering with other sites in your niche and related niches.
Approach other popular sites you enjoy and offer to become link partners. Once a month or so, you’ll mention them in a new blog post and link to their site. In return, they’ll do the same for your site.
In a short while, you’ll have multiple incoming links from high-value sites in your niche all with barely any work on your part using a method which can be repeated indefinitely without any further necessary link building tutorial.