Awesome Internet Marketing and Link Building Ideas
How many times have you thought about starting a website or an online business but drew a blank in your head when it came to deciding how to start or execute your marketing campaigns. A lot of agencies and marketers are good on paper and dominate in discussions, but when it comes to execution their minds go blank. Digital marketing is all about brainstorming great ideas and then implementing them, if you cannot walk all the talk you make, you need to read this post!
Today’s topic is to list some top marketing strategies for acquiring links, which are not only sound good on paper, but are actually implementable. Prior to moving down to the list, the best tip I can give you about executions is to roll your sleeves up and get practical, if you are stuck somewhere then ASK for help! You won’t be able to execute and steps for creative and safe link building until you kill your fear of not being able to do it.
Create Local Events For Public Awareness
A lot of educational organizations, charities, local councils and media encourage and give coverage to events which are created purely for public awareness. ProfilesCreative which is a creative marketing recruitment agency have been planning to run graduate schemes and create local events in universities to help new graduates get jobs in creative verticals.
This is a good strategy where you can observe mutual benefit, if such campaigns are well thought out and are based on high moral grounds, they can definitely secure traction, traffic, branding and backlinks from highly authoritative websites and media outlets. Think about helping others and good things will happen to you in return.
Take a look at sites like MeetUp.com to find out what others are doing in your local area. You can take advantage of the platform to organize your own events too.
Here’s the perfect example of this type of event. Ms. Ileane attended the AWEBER GRAND OPENING!
Create Useful Resources
This one is hectic but extremely practical and productive methodology. If you are expert in your niche, look around for educational and or government portals and read through their resource sections. If you find weakness in there or observe that their content lacks depth, you can go ahead and create a great guide or an Infographic and then use that for your content marketing outreach. Approach targeted high authority websites and present them with your content and explain to them how this can benefit their readers. There are a lot of examples where marketers successfully executed similar link building strategies and applied effective principles of marketing and so can you.
Offer Free Design or Development Service
If you are kick starting a company and have good set of design or development skills what you can do is reach out some sites in your vertical and offer them your service for free in exchange of a link. Think of a holiday season or some upcoming important event and offer your target site to design a new logo.
For example, Christmas is coming! What I would do is revolve my marketing campaign around the idea of Xmas and send out emails or approach owners of relevant sites on Twitter or Facebook and offer to make them a unique header, logo or graphic adorned with Santa, Lights, Xmas trees or snow in the design. This has worked for me previously and I am sure it can work for you too. If you don’t have design skills, you can go to a freelancing site or even better try Fiverr and pay someone 5 dollars to do the job.
Use Social Media For Marketing Out Reach
Now a lot might think this strategy is probably not worth all the time and hassle, but my friend you cannot be more wrong. If you don’t have strong social media presence then you are missing out on a lot. First thing is to go ahead and register on Twitter, Facebook, Google +, Pinterest and any other social media website of your choice.
Most of the editors, journalists, bloggers and site owners have social media profiles and using JustRetweet, Followerwonk or Tweepli, you can narrow down your target audience and follow the power users like @Ileane Communicate to people in your verticals, be polite and don’t be pushy!
Get their attention by sharing their content, replying to their Tweets and making valuable suggestions. Once a contact is established, reach out them and suggest how you can write a great piece on content for them and also let them know of how you will promote their content. Remember the ego bait works like a charm!
Offer Incentives to Kick off Your Link Building Campaign
If you are working in a boring niche, the conventional marketing strategies might be counterproductive. You must not use template based emails for your outreach approach. Recruit smarter ideas, that is offer incentives and other types of help. This strategy works really well if you are a power user on social media.
So lets say you are an individual marketer or an agency with hundreds of thousands of followers under your Facebook or Twitter page, you can use your pages as a bait to attract webmasters to let you write on their websites. To make this work, you can pitch your email with something like this.
Hello XYZ, (use real names if known)
My name is XYZ, i have been writing on ($niche) for $X amount of years. I have been reading posts on your blog for a while and I must say they always tickle my innovative bone. I was hoping if you would be interested in a guest post, I can prepare a unique post supported with a lot of images and possibly a video, I will make sure it is engaging enough and compel your readers to share it around.
Beside that, I hold $X amount of fans on Twitter who are passionate about such content, once I have posted on your blog, I shall make sure I post it around on social media and bring in direct traffic to the article I post. I hope you see the opportunity in it and get back to me.
If you can implement these creative link building strategies then good enough, else use them as food for thought!