Content marketers are always looking for new ways to grow their brands and build awareness. To increase your business, you need to go where the customers are – and these days, your potential customers are almost guaranteed to be on some sort of social media network. Consistency should be a priority throughout all your social media marketing efforts, and in this article, we’ll explore a few fantastic methods to generate stellar social media content.
Can you really create brand awareness on Twitter or gain profit by organizing a Twitter Chat?
Well, the answer is a big “YES!”
A Twitter chat (or commonly known as a “tweetchat”) is when a group of people talk about a certain topic using a designated hashtag. Ideally, it has a host (or a moderator) who pose questions and encourage interaction among various users.
As any prosperous online business entrepreneur will tell you, harnessing the power of social connections is crucial to a successful social media campaign. If your engagement hasn’t led to harnessing, however, you may need to rethink your game. Even the savviest social media campaign can fail for a variety of reasons. If your’s is struggling, keep these steps in mind, and a few awesome tools in your back pocket, and watch your social media campaign soar.
I remember when I first logged on to Twitter in March 2009 and, at the time, I thought it was a rather silly website. Then, in July of that same year, I started blogging and man oh man did I change my mind about Twitter. I quickly began to realize the power of a tweet! I began to connect with blogging influencers. My advice to you is to take advantage of all the new features that Twitter has to offer and quickly integrate them into your everyday workflow. Mix up your content using videos, gifs, quotes (image quotes or text quotes work) and keep your followers on the edge of their seats by educating them, and entertaining them, but above all, keep offering value.
Most people using a smart phone right now do it to access their social media feeds. The key takeaway here: LOTS of mobile phone users are on social media daily. They would love to see and click your links there, they would love to share your articles with their friends. But most people cannot do that, your site won’t let them. Investing time and effort into ensuring that everything you publish is enhanced for mobile surfing is going to be your most direct approach to solving this massive issue.
Despite having “only” 645,750,000 registered subscribers compared to Facebook’s 1.4 Billion, Twitter offers more advantages for businesses. Twitter’s short messaging system makes it crucial for users to deliver the heart of the message in 140 characters or less. This makes content more precise and concise whereas in other networks the message could get lost with a post that is too long. With its efficient set up and ease of use, Twitter is great in building an audience or for market acquisition purposes. These factors account for why businesses are looking more at Twitter as the preferred avenue for advertising.
Creating valuable content for Facebook is easier said than done.
These days consumers are getting smarter. They don’t want to be sold to directly, they want to be shown how a particular product can solve their problem. ‘Shown’ is a key word here. They want visuals on how the product can work and they prefer not to have to think about it. Because of this, just posting a promotional product doesn’t work anymore. So, what are valuable Facebook content? In my opinion, valuable content should have four pillars…