Social Media

Social media articles focused on popular sites like Twitter, Google Buzz and YouTube.

Boost Your Low Social Media Engagement Rate

Low Engagement Rate on Social Media? Here are 5 Possible Reasons Why

Social media marketers are often confused about what the term “Engagement rate” means. Engagement rate refers to the number of people engaging with your content on social media measured against the number of people who could be engaging with your content. Here’s the irony; engagement rates on different social networks may vary. For example, your Facebook and LinkedIn engagement rates may be polar opposites, but your engagement rate on social media on the whole may be low.
Many social media marketers struggle with keeping their engagement rate on social media high. By addressing the issues listed in this post, you can get a headstart on growing your social media engagement.

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Making the Most out of Twitter Analytics

Making The Most of Twitter Analytics To Redefine Your Marketing Strategy

Recently, Twitter expanded the character limit for tweets from 140 to 280. Before you start drafting new tweets for your account, take a step back and analyze how your previous content is doing. Twitter has a native analytics tool that can be used to examine the reach of your content and know your audience in a better way. Let me take you on a step-by-step walk through of the Analytics section by suggesting how to use this information in your favor.

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Twitter Marketing 7 Surprising Tips

Twitter Marketing: 7 Surprising Tips that Actually Work

Twitter’s potential as a marketing channel maybe clear, few people approach the platform with the right strategy. What works on Facebook needn’t apply to Twitter, as the dynamics of both of these platforms are diverse. Twitter is a great social platform to connect with your audience real time, initiate important conversations and turn them into loyal fans. However, creating that level of engagement on the platform requires special attention and the right twitter marketing strategies. This post can serve as a great start.

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5 Ways to Track Hashtags

5 Extremely Useful Hashtag Tracking Methods For Online Business

The way people interact with brands has been drastically changed in the last few years. If you want to win over millennials on social media, then you got to walk an extra mile. With the help of social listening, you can develop a long-term and engaging relationship with your audience. By performing hashtag tracking, you can get to know what your audience is talking about your brand on a real-time basis. Without investing a lot of time, you can get back to them instantaneously. It can help you not only to give your audience a dedicated customer support, but also to avoid an unforeseen crisis.

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How You Can Blow Up Your Blog via Community Management

How to Blow Up Your Blog Visits via Community Management

Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. This blog post gives you the exact ideas you need to pique interest of your target readers and drive a steady stream of traffic back to your blog pages.

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6 Ways To Generate Stellar Social Media Content

Six Ways to Generate Stellar Social Media Content

Content marketers are always looking for new ways to grow their brands and build awareness. To increase your business, you need to go where the customers are – and these days, your potential customers are almost guaranteed to be on some sort of social media network. Consistency should be a priority throughout all your social media marketing efforts, and in this article, we’ll explore a few fantastic methods to generate stellar social media content.

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Complete Guide To Using Twitter Chats

A Complete Guide To Hosting or Joining A Twitter Chat

Can you really create brand awareness on Twitter or gain profit by organizing a Twitter Chat?
Well, the answer is a big “YES!”
A Twitter chat (or commonly known as a “tweetchat”) is when a group of people talk about a certain topic using a designated hashtag. Ideally, it has a host (or a moderator) who pose questions and encourage interaction among various users.

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