Social media marketers are often confused about what the term “Engagement rate” means. Engagement rate refers to the number of people engaging with your content on social media measured against the number of people who could be engaging with your content. Here’s the irony; engagement rates on different social networks may vary. For example, your Facebook and LinkedIn engagement rates may be polar opposites, but your engagement rate on social media on the whole may be low.
Many social media marketers struggle with keeping their engagement rate on social media high. By addressing the issues listed in this post, you can get a headstart on growing your social media engagement.
Twitter Marketing: 7 Surprising Tips that Actually Work
Twitter’s potential as a marketing channel maybe clear, few people approach the platform with the right strategy. What works on Facebook needn’t apply to Twitter, as the dynamics of both of these platforms are diverse. Twitter is a great social platform to connect with your audience real time, initiate important conversations and turn them into loyal fans. However, creating that level of engagement on the platform requires special attention and the right twitter marketing strategies. This post can serve as a great start.
How to Blow Up Your Blog Visits via Community Management
Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. This blog post gives you the exact ideas you need to pique interest of your target readers and drive a steady stream of traffic back to your blog pages.
