Recently, Twitter expanded the character limit for tweets from 140 to 280. Before you start drafting new tweets for your account, take a step back and analyze how your previous content is doing. Twitter has a native analytics tool that can be used to examine the reach of your content and know your audience in a better way. Let me take you on a step-by-step walk through of the Analytics section by suggesting how to use this information in your favor.
The way people interact with brands has been drastically changed in the last few years. If you want to win over millennials on social media, then you got to walk an extra mile. With the help of social listening, you can develop a long-term and engaging relationship with your audience. By performing hashtag tracking, you can get to know what your audience is talking about your brand on a real-time basis. Without investing a lot of time, you can get back to them instantaneously. It can help you not only to give your audience a dedicated customer support, but also to avoid an unforeseen crisis.
Can you really create brand awareness on Twitter or gain profit by organizing a Twitter Chat?
Well, the answer is a big “YES!”
A Twitter chat (or commonly known as a “tweetchat”) is when a group of people talk about a certain topic using a designated hashtag. Ideally, it has a host (or a moderator) who pose questions and encourage interaction among various users.