Pankaj Narang

The way people interact with brands has been drastically changed in the last few years. If you want to win over millennials on social media, then you got to walk an extra mile. With the help of social listening, you can develop a long-term and engaging relationship with your audience. By performing hashtag tracking, you can get to know what your audience is talking about your brand on a real-time basis. Without investing a lot of time, you can get back to them instantaneously. It can help you not only to give your audience a dedicated customer support, but also to avoid an unforeseen crisis.