Social network

In 2012, companies and brands are more committed than ever to building a strong community around them, after having good experiences with social media over the past year. They have realized that creating a community around their brand is more than a simple promotion message and when it’s done, well the whole sales process will benefit from it. However, not all companies know how to build a community around their business or brand. Here are some tips that companies must take into account when taking the big plunge and start the real adventure in social media.