Rob Cubbon is a London-based blogger that I connected with several years ago through blogging communities and social media networks. It's been a pleasure to watch Rob build his reputation and authority online through his blog, his freelance work and his professional web design expertise. To date Rob has published several Kindle books on Amazon covering WordPress, passive income, home-based business and more.
It's been several months since the last time an interview was posted here on the blog, but I really wanted to share some of Rob's story here because I know you will get inspired by what he's done just like I did.
For example, one of my favorite Kindle books by Rob is titled, From Freelancer to Entrepreneur: Escaping Work and Finding Happiness. I love this one so much because he reveals a more of personal side of his life and his entrepreneurial journey. I stayed up late reading this one so be sure to check it out!
In this interview, we'll touch on all of that and more, including the use of video as a source of passive income. It's my pleasure to introduce you to my friend from across the pond, Rob Cubbon.
Q.Rob Cubbon, welcome to the blog, please introduce yourself to the readers on Basic Blog Tips, and be sure to include what inspired you to start an online business as a web designer.
Hello Ileane, thank you very much for having me. I’ve been a fan of yours since forever, as you know, so it’s great to be here.
Back in 2005/6, I’d had a succession of really bad jobs doing menial design and typesetting. I was only working for the paycheck. I had no aspirations other than hoping the working week would end quickly. I’d been like that for years.
My only hope was to do boring work at home rather than at a boring office. That’s why I set up a website initially. It was a static HTML site promoting my typesetting skills.
I know that WordPress is your blogging platform of choice, but did you ever use any other platforms? If so what made you decide to stick to WordPress.
I had a bit of luck back in 2005 when I was setting up my HTML site, a colleague at one of my boring jobs suggested installing WordPress. So I tacked a WordPress installation onto my HTML site. I did it just to shut him up because he’d been going on about it. I wrote a few posts and forgot about it. A year later I was checking the visitor statistics and noticed that my WordPress blog posts were getting 10 times the traffic of the static pages. That was the moment when I was hooked. I’ve been blogging ever since.
I’ve never tried other platforms because a self-hosted WordPress blog was just right for me.
Q. Rob, please share your thoughts about the latest trend of bloggers like Brian Clark of Copyblogger and Chris Brogan, removing comments from their blogs? Do you see this as a trend that will catch on with other bloggers? Would you ever consider removing comments from your blog?
It’s not something I would do. I love my comments. They give me valuable information about my visitors. The two blogs you mention are different as they have massive audiences. Personally, I understand if the blog is too busy for the owner to respond to individual messages, but I still like to see the comments.
Making Money as an Online Course Instructor
Q. In addition to your blog I know that you also do web design and you have some online video courses. Tell us what it’s like to get started with making money online. Were you a little nervous about leaving a day job in order to pursue an online career?
When I was doing boring jobs in London, I was freelancing. So I got paid by the hour and the jobs could last a few hours or a few months so I was quite used to the unpredictability and “feast and famine” of an online career. It was perfect because I was able to, for example, freelance for a couple of days a week and work on my own business for the rest of the week. So I was able to “ease myself into” running a business over a two year period.
I didn’t know web design at first. I gradually taught myself while doing other design work. I still do web design and graphic design for clients. I have been since 2006. But, recently, I’ve been earning more passive income as well with online video courses, e-books and affiliate commissions. You never forget the first dollar you make online nor your first product sale. I loved it then and I love it now.
It’s great to make money online – both actively and passively. I’ve made a lot of mistakes but I’ve stuck at it. I can’t speak too highly about regular blogging and email list building because that’s what started this incredible journey!
Q. You’re using two platforms to monetize your video tutorials Udemy and Skillfeed. They seem to have a slightly different business model. Do you like one platform over the other?
Udemy is one of the market leaders in career skills learning (if not, the market leader). They charge a one-off fee for lifetime access to individual courses. Instructors receive a commission every time a student buys a course.
Skillfeed is run by Shutterstock (therefore design-based courses do well there but not exclusively) and they charge a monthly subscription for access to all their courses. Instructors are paid for every minute one of their courses is viewed.
I prefer Udemy because it’s a bigger and more mature platform (that pays me more). 
The online learning space is extremely volatile – there are loads of sites trying to get in on the act. The great thing is that none of them insist on exclusivity so you can put your courses everywhere if you want.
Q. Have you ever applied to be an instructor for Lynda.com? How did that go?
I keep tabs on other online learning platforms by liaising with other Udemy instructors and so far nobody’s mentioned Lynda.com so I haven’t tried it yet. SkillShare is another possibility. Unfortunately it takes time to integrate with some of these platforms but I’m certainly keeping my eye open of other opportunities. Watch this space.
Q. Let’s talk a little more about your web design business. What are the steps you take your clients through in the initial consultation? How do you qualify people to be sure that you’ll be paid for your services?
These are really good questions and something that I talk a lot about.
First of all, there are several “red flags” you should look out for, for example:
- “This won’t take you very long”
- “I want the website/page to pop/whizz/sizzle/go bang/go in your face/be touchy-feely”
- “I’m on a really tight budget”
- “If you do a good job I’ll recommend you to lots of great new clients”
- “Can you write a proposal on how to improve these 4 websites?”
If you hear a potential client say anything like the above you should either proceed with extreme caution or terminate the conversation. I go into more detail about this very subject in my blog post How To Deal With Nightmare Clients.
Secondly, there are several questions you should ask before starting a web design project like:
• Who are you and what do you do? (The ‘elevator pitch’ question)
• What is your website’s purpose?
• Who is your target market?
If you don’t get good answers to these questions, you must seriously consider whether the project is worth pursuing. More about this can be found in this post: 8 Questions To Ask Before The First Website Design
I usually ask for 50% of the money up front and then receive 50% on completion. Both client deliverables as well as what they can expect from me are detailed in a contract before commencing.
I don’t follow these “rules” so closely if the client is from a large organisation – as they can very often be great clients going forward.
Q. Rob, can you tell us about a time when you fired a client or at least you wanted to.
I fire clients when they waste time or if there are problems with payments. For me the business is not just about making money and I want to enjoy working with clients. It doesn’t happen much but firing clients should definitely be considered as a last resort.
Do you have a team working for you? What goes into picking a team or finding ways to outsource any of your online tasks.
I outsource quite a lot but I wouldn’t say I have a team. I have someone who helps me with social media, another person who helps me with video editing, someone for InDesign work, for Illustrator work, etc. Outsourcing is a skill and it’s one I’m improving at very slowly.
You have to persevere with outsourcing. The more you put in, the more you’ll get out.
Q. What’s next for you Rob – where do you see yourself taking your online career?
I’ve decided that the best metric to judge my career is by how much I can help people. So I would like to improve my product creation, write better books and create better video, so that I can help a larger amount of people gain financial independence and lead a better life. I would also like to do more live events, bootcamps and retreats.
I would like to increase the “passive income” side of my business but I haven’t decided if I would like to stop the “active income” or client work completely. At the moment I’m happy to do it.
In closing Rob, please share your advice for someone who is considering started an online business. Any pitfalls they should look out for?
The first thing I would say is “you can do it”. I believe that if you try hard with the best intentions you will be successful. But it won’t happen overnight and not in the way you expect.
I would also say that, if you follow Ileane Smith, you can definitely succeed. Congratulations, you can recognize a genuine online business teacher. You’ve made the first step successfully. Many people, including me, have wasted their time following the latest shiny new thing promising instant wealth for little effort – that never works. Keep learning from the people who are genuinely trying to help.
Be patient. Start a blog and an email list and make it your mission to put out the best content you possibly can every week without fail. Keep going and, even if you don’t see any success at first, have tunnel vision and concentrate on improving your craft.
The more good content you create, the better you get at it. So the secret is to keep going.
The pitfall is if you say, “I’ve been blogging for 6/12 months and I haven’t seen any success so I’m going to give up”. If your traffic and email list are growing – although modestly – you should keep going.
Provide value to an audience, grow the audience, ask them what they want and give it to them. And keep going.
Peace! ☺
Final words from Ms. Ileane
I'm honored that Rob took time out of his busy schedule to spend some time with us here on Basic Blog Tips. I'm inspired to start creating some courses and uploading them to Udemy myself, so please stay tuned for that. In the meantime, be sure to visit Rob's blog and sign up for his email list. He sends out some great freebies to his subscribers. He also has a YouTube channel where you can get a taste of what those Udemy courses are like. I know you have questions, so please – ask away! If you use the Google+ comments below, be sure to @mention me [Ileane Smith] so I'll get a notification.
Hello Ileane, thanks for interviewing me. I’m happy to answer any questions from your audience here 🙂
Great interview Ileane (and of course Rob). I am glad to see someone else thinks like me about the comment removal! I just won’t take the time to go over to a facebook page to comment if they have been turned off! I want to do it there and then as I read!
Hi Kostas,
I think that CopyBlogger wants people to comment on Google+ not Facebook. But I get your point.
Thanks for sharing your feedback!
Fabulous interview, Ileane! Rob is who inspired me to give Udemy a try. It just seems like a no-brainer step for people who enjoy creating video and tutorials. Kind of upset with myself for not taking the step sooner. Enjoyed this. Go Rob!
Hi Lisa,
Do you have something on Udemy already? What is the topic? I know you mentioned doing a course on Photoshop. Let me know so I can spread the word. Thanks for stopping by Lisa. Glad you got a chance to read the interview. Have a great weekend.
No, not yet Ileane. Still working on the Photoshop Course. Let me know when yours is done too so I can do the same. 🙂 Look at how you and Rob are inspiring so many people here! Udemy should cut Rob another check! lol
Lisa, I was upset with myself for not starting a website sooner, for not starting an email list sooner, for not doing YouTube sooner, for not publishing Kindles sooner, for not doing courses on Udemy sooner … there’s a pattern developing here.
I think we’ve got to go easy on ourselves … if I was you I wouldn’t be upset with myself 🙂
Hi Rob & Ileane,
WOW!!!!!! Two of my favorite people online. 🙂
Rob, I’ve known you since the day I started blogging and I feel fortunate to have you in my life. You are my friend, mentor, and model. You inspire me!
I don’t follow too many people online. In the beginning of my blogging days, I was bombarded with too many sales pitch and I ditch them pretty quickly in my trash!
When I follow someone it is unconditional. When I believe in them, I can promote them without expecting anything back because I know I am learning from them. They are giving me more than I can imagine.
But thank you, Rob, for giving me a “lifetime membership” in your site. I’m am truly honored as an early adopter in your site. What a privilege to know someone like you. I just worship the ground that you are walking on. I truly admire you.
As far as Udemy is concerned, I am so inspired by you. I am working on my “tutorial videos” trying to perfect them as much as possible. I am still doing the “Video Blogging Challenge”. Wow, I still have a long way to go! Anyway…
Thank you for being so humble. This is an important KEY of any Influencer.
I love it when you highlited there the “I would also say that, if you follow Ileane Smith, you can definitely succeed.” YES, I am following Ileane now and she is my favorite podcaster. Ileane is one of the humblest blogger and podcaster of all times. I don’t subscribe to too many people, just a few people like Ileane, You, Lisa Irby, and Pat Flynn. I’m still working on my podcasting. I am now shopping for a professional microphone. So this will come soon but not soon enough!
Ileane, what an amazing interview on one of my idol here online!!! 🙂 It’s good to see people I respect and fully trust. Rob Cubbon is indeed my Authority & Influencer online! I wish both of you a very blessed weekend. <3
God bless,
Angela
Hello Angela, thank you so much for your kind words here. I’m delighted to have you as a free lifetime member on my site.
I’m only trying to help people in the same way as other people have helped me. You are helping people as well. You help me because your comments about my site are all useful.
So we all try to help people in our own way, I suppose. But thank you so much. I appreciate it.
Angela!!
I think your comment reflects the same enthusiasm I had when Rob agreed to do the interview. I did a happy dance.
You are so right to filter out the people you don’t want to get inside your head. It really helps keep down the noise and allows you to focus. You know Lisa Irby has always inspired me so I’m glad you’re already following her too.
Thanks for all your support Angela. I really appreciate you. Best wishes for your success with making videos.
You did a happy dance for me, Ileane? I’m honored 😉
Very inspiring interview Ileane! Nicely placed questions.
Firstly thank to Ileane for bring Rob on board here, very inspiring interview.. I will get a copy of that Escaping Work and Finding Happiness.
I’m glad you found it inspiring, Olayinka. I hope you enjoy the book.
Very inspiring interview Ileane! Nicely placed questions.
Thanks Sara. Glad you enjoyed my chat with Rob.
Very inspiring interview! I guess I can see my online career on Mr. Rob because I also started as a freelancer then when I have already known the do’s and don’ts about internet marketing, I am now the one who hire freelancers.
Good job ms. Ileane.
Chris, great to hear that you have you own online business now too. Keep up the good work.
Glad you found it inspiring, Chris. It’s great going from being a freelancer to hiring freelancers 🙂
That’s truly inspiring interview. Suddenly, i became a huge fan or maybe follower of Rob.
Sandeep, smart move! Rob is a great person to follow. Thanks.
Thank you, Sandeep
Excellent interview of Rob, Ileane!! I am fan of Rob and follow him on his social media accounts. There is always something one can learn from Rob. One thing I really want to do is set up an Udemy course and Rob is the inspiration but so far have not been able to do it. I like the way Rob was able to set up his own business and succeed in it. Very inspirational.
Hi Shalu,
Looks like Rob is inspiring a lot of us to become Udemy instructors! I’m sure you’ll get your course ready soon. btw – how are you Kindle books doing? Are you planning on doing another one any time soon?
Thanks for stopping by Shalu.
I’ve got to say that Shalu’s Kindle book are really interesting. I’ve learned a lot about India from reading them. She seems to come out with one a month!
Thank you, Shalu. Let me know if you need any help with Udemy.
Hello Ileane, thank you for your post. It’s very interesting!
I really like the title of the book you mentioned and Rob’s story. I’m working as a freelancer, so will take a look at the book.
Glad you liked the interview, Ellen. I think being a freelancer is quite a good “apprenticeship” for entrepreneurhood. Being freelance freed me up from corporate and allowed me to work on a side hustle part time before I was ready to “go off on my own”. 🙂
Rob great showing, great inspiration, a spoonful of lessons-‘ a stream of well dishes advice.
Angela- a heap of praise – a dish of thoughtful comments – a bit of flinching praise.
Lisa- a dose of inspiration, a well of support.
Ileane- amazing and thoughtful interview, a deal of shared insight – and a great deal of support.
Thank you, thank, thank you.
Peter
Hi Peter,
I’m really pleased that you got a chance to check out the post and even took the time to read the comments as well. Thanks for sharing too!
Hello Ileane, Thank you for your post. It’s very interesting! Excellent interview of Rob. It’s really Inspiring Interview. I really like the title of the book you mentioned and Rob’s story.
Pritam, it’s a great read! I started reading that book and I keep on until I finished in one evening. Be sure to check it out!
Nice article and also great interview. we noticed that when we follow some masters tips and tricks we always get some more. thanks to share Rob Cubbon interview.
Hi Hiren,
That’s so true. Thanks.
Hey, Ileane,
Awesome interview of Rob. I was introduced to Rob by Angela McCall on Google Plus and it’s a good reminder for me to engage with him and check out his site and courses.
Thanks for providing this fantastic value, and I love the non-hypey manner you both present info – shooting straight from the hip – love it!
Have a great afternoon,
Sharing now…
– Carol
Hey Carol,
Shooting Straight From The Hip!! That’s a such a great way to put it. I didn’t realize until I published this interview that Angela is a big fan of Rob’s as well. He’s got a way of encouraging people that it pretty contagious.
Thanks for stopping by Carol! Glad you got a chance to hear about Rob.
Thanks for commenting Carol Amato. Yes, I’m lucky I have a great friend in Angela McCall. I’m lucky to have been interviewed on this great site as well. I’d love you to check out my site when you get the chance, Carol. And let me know if there’s anything I can help you with. All the best.
Very inspiring interview! I guess I can see my online career on Mr. Rob because I also started as a freelancer then when I have already known the do’s and don’ts about internet marketing, I am now the one who hire freelancers.
Good job ms. Ileane