5 WordPress Plugins to Grow your Email List

Having an email list plays a great role in the success of your online business. It takes just a few minutes to setup an email optin form to capture subscriber's email addresses if you are using WordPress plugins to get the job done.

The benefits of growing a healthy list are endless. Nurturing an engaged audience of subscribers is one of the best ways to build trust with your readers.

But these days most bloggers are struggling to build a solid email list. We hear a lot of talk about LeadPages and it is one of the best tools in the marketplace. They recently introduced the highly-requested drag and drop landing page editor and they are also well known for their LeadBoxes (watch the LeadBoxes tutorial video below).

But in this post, I’m going to share 5 fantastic WordPress plugins that will help you significantly when it comes to growing your list.Grow Your Email List with These WordPress Plugins

5 WordPress Email List Plugins

1. Newsletter Signup

Newsletter signup is a powerful email list building plugin that doesn’t cost a dime. The plugin offers 2 fantastic options for your readers to signup:

  1. It lets you add a checkbox in the comment form and registration form.
  2. Embed the newsletter optin form to your blog posts with a shortcode.

When you configure this plugin, you can choose to have the checkbox checked by default. This plugin works with AWeber, Mailchimp & iContact.

Newsletter Signup is a simple plugin that takes less than a minute to setup.

2. Pippity 

I know most people hate the popups but if tweaked properly for your audience, it can have a positive impact.

Putting beautiful designed popups is the way to get more subscribers. I’ve used this strategy to grow the subscriber base and it really works well.

At WordPress Kube, Pippity is configured to show popup when a user is done with reading the blog post and if the visitor closes a popup, it won’t show till 365 days.

Here are few tips to get more subscribers with Pippity:

  • Show popup on to particular group of visitors from a specific site.
  • Don’t show the popup every time someone goes to your website.
  • Don’t show the popups when someone is in the middle of a blog post.
  • Configure Pippity to show only when a user is done with reading the blog post.

3. Hello Bar

Hello bar also known as attention grabber. Hellobar was first of its kind. It allows you to add any text along with a link to the top floating bar.

DiyThemes (the Thesis Theme blog run by Derek Halpern) uses HelloBar to get people signup for the online conversions book. There are a number of blogs using Hellobar simply to grow their number of email list signups including Ramit  Sethi, Neil Patel, DiyThemes, etc.

4. OptinMonster

Another list building plugin that is available is called OptinMonster. The plugin does a fantastic job – it simply adds a beautiful designed optin forms to your website. They have a drag and drop builder for your forms and exit intent technology. You can A/B split test your forms and use the built-in analytics to choose the best version. OptinMonster can also be used outside of WordPress, so if you are using a different platform for your website, give this one a try.

5. Comment Redirect

Comment Redirect is fantastic plugin that redirect first time commenters to a page of your choice. Once you install and active the plugin, all of your first-time commenters will be sent to your Thank You page which will help you increase your email list subscribers.

Setting up the comment redirect plugin is an easy task but building the Thank You page will take a little more effort.

I've recently started testing this plugin on few of my blogs and it's already converting well.

BONUS VIDEO LeadPages Tutorial: How To Set Up LeadBoxes


I shared my favorites now, please leave a comment and tell us which plugin you're using to build your email list.

101 thoughts on “5 WordPress Plugins to Grow your Email List”

  1. Hi Devesh
    these are awesome plugins, i am currently using “Comment Redirect” wordpress plugin. thank you for sharing 🙂

      1. May be the GWA is also a good plugin to build list! It’s free autoresponder! Just like aweber or getresponse! I think it’s good to start to build a list!

    1. Hi Hira,

      Comment redirection has another aspect if you’ve not cared yet. I often comment on blog posts and like to share using twitter, facebook and Google+ buttons. But on the blogs using comment redirection, they’ll take me to somewhere else. I hope you won’t expect me to go back to the post again to share it on networks.

      And one more thing, after you submit your comment, it’s very natural that you’d like to see if it is approved or queued for approval. Redirecting him/her to another page is really bad concept.

      Might be beneficial in some aspect but I find it not good to implement in blogs, just my two cents 🙂

  2. Hi Devresh, thats a pretty good list, I’m currently working on newsletter Opt in for the company website but I’m not sure WordPress is a suitable CMS for our site and I’m currently investigation Drupal in your opinion when is WordPress better than Drupal for fairly busy company websites?

    1. Hey Carl,

      Glad you liked the list. IMO – WordPress is much better option, then Drupal. WordPress has everything that you’d need to handle a big company website.

      Let me know if you need any help with anything related to WordPress.

  3. i am using WPSubscribers and i find it quite useful, thanks for sharing this information, i will definitely try one of the them in coming days.

    1. Hey Akhilendra,

      WPSubscribers is a great plugin and works very similar to Popup Domination except the design templates.

      So glad you found this information, useful.

      Thanks for stopping by.

  4. Nice suggestion of wp plugins. I like to use pop up plugins to get subscribers. and i saw many of the bloggers using wp subscribers plugin

    1. Hey Guppu,

      Yes, many bloggers are using WPSubscribers, which is very similar to Popup Domination & Pippity. Personally, I find Pippity to be a better popup solution.

      Thanks for stopping by, Guppu.

  5. Hi Dev,

    It’s really good to see my friend Devesh here, thanks for a rocking post!
    I’m using Newsletter-Sign up plugin for my blog, and got to know about it from WPKube and WPBeginner about it’s performance, noticed your mailing list check box below comment box!

    BTW, its a good list but yet most folks including me aren’t in the situation to afford premium ones… 🙂

    1. Hey Mairaj,

      I’m so glad to see you here, bud. Newsletter signup is a fantastic plugin and I’m using it on many of my sites.

      Thanks so much for coming over here and leaving a nice comment.

  6. Great tips as I am using the comment redirect plug -in and love it so far. I’m just starting to think about email lists and newsletter so perfect timing, thanks for the tips!

  7. Great collection of plugins. But i really like and using OptinSkin becuse its increasing the email subscribers in very short time of period. I am also like other plugins.

    1. Hey Janmejaya,

      OptinSkin is a fantastic plugin and it’s good to know that you’re getting more subscribers.

      Thanks for stopping by.

    1. Hey Kenny,

      Well said, comment redirect is a fantastic plugin. I can’t wait to setup the comment redirect plugin for all my blogs.

      Thanks for the nice comment, Kenny.

  8. Very good set of plugins. I have never heard of Newsletter Signup but looks promising considering its a free plugin. You mention about one of the plugins that uses popups but that’s something that I personally do not like at all. I often leave sites that have popup on it. Thanks for this great list of plugins.

    1. Hi Shalu,

      Glad you like these plugins. Newsletter Signup is a simple and free plugin, which adds a checkbox in the comment form.

      Thanks for the nice comment.

  9. Hi Devesh

    There’s a plugin called Subscriber’s Magnet which would be another alternative to OptinSkin. It’s more expensive but looks very good.

    I actually not so sure about the Comment Redirect plugin. I find it annoying on people’s blogs where I’m redirected to other pages after commenting. I find it much worse than pop-ups in fact. If I’m on a blog and this happens it means I won’t share the post.

    1. Hey Tim,

      I’ve used subscribers Magnet and is defiantly a great alternative to optinskin, but it doesn’t have the nice templates like OptinSkin.

      Comment Redirect only redirects the first comment to “squeeze page”. So I don’t think it would annoy the blog readers much.

      The idea here is to redirect your commentators to a custom thank you page and probably have some more calls to action, say a request to follow you on Twitter or to join your newsletter.

      Thanks for stopping by, Tim.

  10. Hi Devesh, thank you so much for this list. I was just researching this topic this weekend and here it is. Amazing! Thank you.

  11. Great roundup post with fast and easy to implement examples! I think a lot of WP users will find this super helpful for testing new ways to grow their lists (as evidenced by the many tweets/shares already logged). Looking forward to more great tips.
    Deniel….

    1. Hey Daniel,

      Thanks so much for the nice comment. List building is something that blogger should miss.

      I appreciate your great support.

    1. Hey Sagar,

      That’s nice to hear. You should also try other list building plugins like Pippity and OptinSkin.

      Thanks for the comment, Sagar.

  12. Really nice post Devesh. Personally I like Hello Bar the most. Its easy to use and implement. The best cheap alternative is foobar.

    Then if you need some more powerful features then move with Pippity. It doesn’t only have ability to stop showing the popup for 365 days, but you can even change the pop up visibility for different users arriving from different places ( Direct, Refferal, Organic ).

    1. Hey Vivek,

      Yes, Hello Bar is a great plugin plus it also has a free plan.

      You’re so right about the Pippity plugin. It works really very well and comes with a great set of features.

      Thanks for the comment, vivek.

  13. hey divesh that comment redirect plugin is cool

    suggest me a wp plugin which we can use to delete comments from the webpage itself like we do in intensedebate or disqus, instead of going back to comment list and searching the particular comment ?

    1. It’s never too late to start building mailing list. You should use aweber for building list or if you don’t want to spend money then go with mailchimp.

      Thanks for stopping by, Edward.

  14. “Hello Bar” – sounds promising to me!

    Can it be used for generic announcements like “maintenance being performed” etc ?

    1. Hello Bar is a fantastic solution and can be used for multiple purposes.

      Yes, it can be used for announcements / latest news.

      Thanks for stopping by, Nadeem.

  15. Hi Devesh,
    Awesome posts with great plugins, I know one plugin which is also a good option if we want to use popup on our websites, its Popup domination !
    Works really well for me and really love its features..

    1. Hey Nishant,

      Glad you liked the post, too. Yes, Popup Domination is a great alternative and it was the first popup plugin. I’m still using it on few of my blogs.

      Thanks for stopping by, Nishant.

  16. I’m a fan of posts where someone has test driven and recommends the multitude of WordPress plugins allowing for the same task. I’m also woefully behind in implementing a decent email sign-up solution. I have a simple sign up form on my blog but one of these plugins would undoubtedly be an upgrade.

    1. Hey Dave,

      That’s excellent to hear. Don’t hesitate to contact me if you need any help with anything related to WordPress or list building.

      Thanks so much for stopping by, Dave. Have a nice day.

  17. Hey Devesh,

    Another great post from you. I like the plugins you have under spotlight here. I will look into this information and see how they work for my site and what I am trying to do.

    Thanks!

  18. Hey Dev,

    Always a pleasure to see you and you always provide such great information for us.

    Let’s see, I’ve never used the newsletter plug-in, wasn’t aware of that one but I do hate the pop-ups. I pray I never stoop so low to implement that one on my blog. I find them so darn annoying.

    I’ve tried the Hello Bar with no luck at all. I also tried the OptinSkins but was very dissatisfied with that one as well.

    I don’t like sending my first time readers off my page because if they haven’t shared my content then I lose them. I’ve visited several blogs that continue to direct me there even though I haven’t been a first time visitor in quite some time.

    I am using the AWeber Web Forms plug-in and that is right below my comment box. Just let’s people know they can sign up for my free newsletter and grab my report while they’re there. I’ve had a lot of luck with that one.

    Thanks for sharing these Dev… Always good to see you at Ileane’s place.

    ~Adrienne

    1. Hey Adrienne,

      I’m so glad to see you here. Thanks so much for coming over here and leaving a nice comment.

      It may be annoying for many people, but still it works really well. I’m talking about small & non-blogging niches.

      I’ve had great success with both the plugins – Hellobar & OptinSkin. What issues you are getting with the OptinSkin plugin?

      Great to see you’re having success with Aweber Web forms plugin.

      Again, Thanks for sharing your insights. Have a fantastic day, Adrienne.

  19. Newsletter Signup is very helpful plugin, I used different script not related to wordpress, so I was glad to know there was a plugin I can activate via WordPress admin panel and use it from there 🙂

    1. Hey Ehsan,

      +1 Aweber is one of the best email marketing service. I’ve been using it for last 6 months and it works really well.

      Thanks for stopping by, Ehsan.

  20. Very good post Devesh, I think that optinskin is one of the top and best players in the game of list building right now.
    thanks for sharing

  21. Great list and it’s really helpful. i think optinskin is a perfect plugin for all bloggers to use because it really work well in getting more subscribers to your list. thanks for sharing

    1. You’re so right about the OptinSkin plugin. It’s perfect solution for getting more subscribers to your list.

      Thanks for stopping by, Igbalaye.

  22. As someone who leaves comments, I hate the redirect page after I submit my thoughts. It’s one of those features that just feels spammy and makes me not want to return to the site. I like the simple “check this box for the newsletter” at the end of the page.

    1. Comment Redirect only redirects the first comment to “squeeze page”. So I don’t think it feels spammy.

      The idea here is to redirect your commentators to a custom thank you page and probably have some more calls to action, say a request to follow you on Twitter or to join your newsletter.

      Check box for the newsletter in the comment form, is another great solution.

  23. Aah! much impressed with optin skin. Hope its not that complicated to learn how to use it. I was looking bit more information on creating and running newsletters, this is something I’ve not hands in yet.

    1. Hey Suresh,

      OptinSkin isn’t a complicated plugin, it works very well without any issues. To start building email list, I recommend you to go with either aweber (paid service) or mailchimp (free service).

      Thanks for stopping by, Suresh.

  24. Wenie Langacre

    I have this issue of popups! Honestly, I really don’t like this strategy used in getting the audience or readers attention. But I guess, the way you explained it, if tweaked properly gives a positive impact, well I agree with that!

  25. I use WordPress for pretty much all my website design projects and it makes things so much simpler. It’s as customizable as you like, there seems to be a plugin for anything and everything.

    1. Well said, Hadley. WordPress is very easy to use and you would be easily able to find a plugin for anything and everything.

      Thanks for stopping by.

  26. Some interesting ideas you have here. I haven’t tried any plugin on the list. I would love to try one of the plugin in my next site. thanks.

  27. Hi Devesh!
    informing blog.great plugin list .and i am also looking for these list.i like it.
    thanks for the information.

  28. Hi Devesh!

    These are great plugins and this post come out at the right time as I was looking for something like these you have shared.

    Thanks for sharing great information.

  29. Hi Devesh
    Amazing plugins! I am a writer who comes from a non-technical background, almost all of them are new to me.
    Keep up the good work!!

  30. Well written, thanks a lot for sharing this. From so many days, I’m thinking how can I done creating a good email opt-in form, This article is helpful for me.

  31. Hi Devesh!

    Awesome list of Plugins bro. I am thinking to take Pippity or Popup Domination. Can you please suggest which is the best plugin among this two. Anyway Thanks for Sharing the Great list of Plugins bro 🙂

    ~
    Sai Kumar

  32. Using the welcome bar helps too. Hello has evolved into a paid service. And the comment redirection doesn’t work for more socially active sites like mine.

    Livefyre doesn’t allow this option to work.

  33. Very nice share Devesh! Will absolutely try these for my new blog! I like the newsletter and comment redirect will try those two. 🙂

  34. Optin Skin!

    Yeah buddy!

    One of the best plugins out there to use for your email subscribers.

    I am so glad you added that plugin in the list Devesh!

  35. Awesome list Devesh, We have been using Aweber for quite a while now and all I can say about it is, 2 thumbs up awesomeness 🙂

  36. Hi Devesh,

    They are so great. I’ll be used OptinSkin sooner or later, just can’t afford it yet but I don’t think that’s important for now. Besides, my email list now is more important.

    HelloBar is also another great free service. I love it so much, the way they design the bar is amazing. So people loves great design and if we use it, we can really make a big grow on our email list.

    Thank you – Ferb

  37. Pop-Up Domination is not working for me at all (2 sign-ups in the 2 years I’ve had it) so I think it might be time to try out some alternatives that are cheaper, I just hope some of them work with iContact. 🙂

  38. Hi,

    Great job you have done Devesh, you share a good list of plugin of WordPress, hello bar is the one of my favorite plugin which is recommended to my friend, and many web master also. keep it up and share more.

    Thank
    Kamran

  39. I am glad that I visit your page Devesh and I really learned a lot of your post. I never try “Newsletter Signup ” on Aweber but it looks like very interesting and I will try this on my blogs.

  40. Hello Dev,

    I hate pop-ups when I visit sites, that’s why I don’t use it in my sites, but I’m reconsidering after I read your article.

    I plan also to build my email list. Would it be possible to place Google Adsense ads in my emails?

    What about SEO what plug-ins do you recommend to optimize my articles/sites?

    What theme would help me increase my traffic? Or what template would be SEO friendly/Google search friendly? There are many recommended themes but I would like some recommendations based on actual experiences.

    Thanks a lot.

  41. I’ve been using Newsletter Sign up but I never used Pippity and for me, this plugin is not really good and I have encountered some of the blogs that I visited.

  42. Great tips, as usual! We have only been the Hello Bar and the OptinSkin (both with good success) but I’ll give Pippity a try as well.

  43. As you mentioned, it works well to set the form to fade after few seconds. An another great thing to set up is to make the form follow the readers when they scroll down.
    In that case the form can always right there on the side.

  44. Thanks so much for sharing,

    I am working really hard to grow my ‘list’ and I think that both the Comment Redirect and the Newsletter Sign-up look really cool plug-ins.

    Nice one, keep up the great work 🙂

  45. Very timely, Devesh. I promise I was trying to figure out how to grow my lists yesterday and this comes to my box today….what a blessing! I will be implementing the hello bar, comment direct and optin skin ASAP. Thank you.

  46. Having a popin or a modal box with an eBook offering definitely works. I had been holding back on this idea for nearly a year and have only got around to finally implementing it on my Internet marketing blog a month ago. In one month I have received more subscriptions than I have in the past year. This method does work.

  47. I realize that every time you try to post a helpful and valuable post in blogging. Thank for sharing with us a valuable idea. I didn’t know about comment redirect paging, but this topic help me to use comment redirect paging. I will try to install and active to increase my email list subscribers.

  48. I was aware of Comment Redirect plugin, however I haven’t heard about other plugins shared by you. Thanks for sharing the useful list, will give it a try.

  49. This is a pretty good list. I was looking for a free alternative to Pippity with almost the same quality but I am aware that that best ones would be paid. I was considering adding a pop-up to my new blog site but since I’m new in this business, my concern is that the people who would be visiting the first time might get turned off because of pop-ups like this and just leave the site immediately. Is this just a myth?

    Thanks!

  50. Hi Devesh Sharma, thanks for this great article! Just the other day I was wondering what options there are for sharing posts via email with WordPress. Can’t wait to try these out in future!
    Best,
    Bang Luu Van

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