The Ultimate Guide to Setting up Google Experiments for Your Blog

76 Comments / Blogging Tutorials, Guest Posts, Tech / /

Ever want to try improving the conversion rate of your blog, but didn’t have the money to hire a designer, the time to figure it all out, or technical prowess to pull it off? Well, I’m happy to say those excuses are no longer valid ever since the Google Experiments feature was integrated into Google Analytics. If you’re not familiar with Google Experiments Lab already, it’s a program that allows you to serve different variations of your blog to different website visitors and measure the performance of those page variations against your goals (more email opt-ins, lower bounce rates) to see which version performs the best. Let me explain in simpler terms with a hypothetical example on how to setup Google Experiments.

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Real Talk About Why So Many Blogs Fail

181 Comments / Blogging Tutorials, Guest Posts / /

There are so many new blogs being born every day simply because blogging is one of the easiest and most popular formats for creating content that we can use to spread our message online. Blogging is also a popular strategy when it comes to making money online. Many of the top bloggers make a substantial income from their blogs in order to support themselves and their families. Others start blogs because their friends are blogging and they want to be like their friends. Some find enjoyment in blogging and set-up blogs because they enjoy writing and blogging about things that they love.

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Instagram

Instagram Marketing for Online Entrepreneurs

44 Comments / Guest Posts, Social Media / /

Instagram was started in October 2010 by entrepreneurs Kevin Systrom and Michel Krieger as a mobile photography project called Burbn, Instagram has surpassed Flickr, Picasa and other well-known photo apps in terms of volume, importance, and buzz-worthiness. What’s it going to take for Internet Marketers to finally embrace Instagram and use its plug-ins to secure massive customer goodwill in the years to come.

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Feedly logo 2013

Five Years with Feedly – Why I’m Not Worried about the Demise of Google Reader

85 Comments / Guest Posts, Tech / /

When I first heard Google Reader was going, I was really upset. It wasn’t so much about reader itself, but about the possibility of losing the services that depend on it, like my Google Reader interface of choice – Feedly. As it turned out, there was no need to worry, because thanks to some behind the scenes tech wizardry involving cloning APIs, Feedly will still be around and working long after Google Reader is gone. I’ve been using Feedly for around five years and at this stage I can’t even remember how I found it – what I do know is that I love it.

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7 Reasons You Should NOT Start a Podcast

62 Comments / Guest Posts, Tech / /

Podcasting is not for everyone. Podcasting is long-format content marketing, which means the audience expects you to dive deeper into your area of expertise. Yet despite the many experts, gurus, rockstars and ninjas within the content marketing space moving their voice to the podcast format, podcasting will NOT work for everyone. I outlined seven reasons you should NOT start podcasting. This serves as a guide to excuse yourself from moving into the podcast format of content marketing.

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How to Improve the Trust Factor of Your Blog

How to Improve the Trust Factor of Your Blog

112 Comments / Blogging Tutorials, Guest Posts / /

Trust is a big word and it doesn’t come at a cheap price. Either you could build trust from day one or it takes years to build that trust factor and boost your credibility. Be it ShoutMeLoud, Problogger, DailyBlogTips, every blog needs to have a trust factor, else you will find it hard to convert visitors into regular readers and customers. In this article, I will mention a few things which increase the trust factor for your blog, and help you look like an expert in your niche.

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