Brett Lindenberg

Ever want to try improving the conversion rate of your blog, but didn’t have the money to hire a designer, the time to figure it all out, or technical prowess to pull it off? Well, I’m happy to say those excuses are no longer valid ever since the Google Experiments feature was integrated into Google Analytics. If you’re not familiar with Google Experiments Lab already, it’s a program that allows you to serve different variations of your blog to different website visitors and measure the performance of those page variations against your goals (more email opt-ins, lower bounce rates) to see which version performs the best. Let me explain in simpler terms with a hypothetical example on how to setup Google Experiments.