Have you blogged today?
It seems like everyone and his or her dog is blogging these days. Considering that there are approximately 42,000,000 WordPress blogs online*, it's safe to say that even your old college roommate is probably blogging away.
Let's face it – having a blog is popular and, if you want to be a part of this trend, now is the perfect time to start a blog.
Lately, I've been receiving a lot of emails asking me about diving in and starting your own blog. One question that gets frequently asked is, “how do I find my niche?”
A niche is a topic, passion or idea you write about extensively on your blog. In essence, your blog only talks about one thing – your niche.
Why in the world would you want only to talk about one thing on your blog? Wouldn't you get bored? Wouldn't people get bored reading the same thing over and over again?
The simple answer is no, they don't. People actually like to be invested in niche blogs because they want to learn from them.
In this post, you will learn why you need a niche and how to pick the right one so that you can generate more traffic to your blog.
Why Do I Need a Niche to Blog?
You do want traffic, right? People seek out niche blogs more than they do other types of blogs, such as lifestyle blogs, that focus on a variety of content.
[tweet_box design=”box_09″]Q. Why do you need a niche blog? A. People seek out niche blogs more than they do other types of blogs.[/tweet_box]
Just imagine going to an antique store that has china, glassware, trinkets and tchotchke all spread out in different areas?
A wine glass would be next to a troll doll and a piece of china would be sharing shelving space with a hurricane lamp.
Trying to find exactly what you want to buy would be difficult, wouldn't it?
This is exactly true of your blog; if you blog about different topics each day or week, people will be confused about who you are and what you stand for.
Having a niche blog solves all of this. Here are some more reasons why it's better to have a niche blog than a jack-of-all-trades type of blog.
1. A Niche Blog Helps Make You an Authority Blogger
Since your niche is something you are familiar with, writing about it should be relatively easy.
Everything you write about will end up being original and based entirely on your experiences and knowledge about your niche.
People will start to come to your blog solely to learn from you.
A great example is Pat Flynn.
While Pat didn't start his success as an influencer blogger making money online, he built his reputation by carving out a niche and sharing his experiences of his wins and failures with his readers.
Readers now flock to his site to sign up to his newsletter, learn how to make passive income and to follow the path Pat took to success. Read more about Pat in his book Let Go!
2. A Niche Blog Can Help You Make Money
When you become an expert in your niche, people will start to trust you and listen to your advice.
This can come in handy if you want to start monetizing your blog. Some examples of generating income from your blog are:
- Sell an eBook or eCourse. Expand on your blog's message with eBooks or eCourses. Once you are an authority in your niche, you create high credibility, which translates into readers who trust what you have to say enough to buy it.
- Offer coaching support. Cataloguing your success in a particular industry on your blog can lead the way to offering one-on-one coaching sessions for those readers who want that extra attention.
- Promote a product through affiliate marketing. Once you have proven yourself on your blog as a credible and knowledgeable person in your niche, people will trust your judgment with recommending something.
- Display Google ads on your blog. Your niche will attract a specific type of audience, which means you can advertise to them on your blog. Watch this video for instructions on setting up AdSense
3. A Niche Creates “Superfans”
Not every niche blog creates fanatics, but blogs that do focus on a core theme can generate a huge following of superfans.
Superfans, or advocates, are your readers who represent and talk about your blog in a positive way in front of many people.
Many of them endorse what you stand for and will tell anyone who listens how great of a blog you have. They provide credible and trustworthy promotion, as well as visibility for your blog.
For businesses these people are called brand ambassadors, and it's the best form of marketing there is – word of mouth.
When people start talking about your blog on social media, with their friends or on their own blog, you'll see more traffic coming to your site because people will want to see what you are all about.
Superfans are the best to have because they are loyal to your blog and your overall blog message.
How Do I Pick My Niche?
Now that we covered why you need a niche – and how powerful it is to generate traffic and income – let's go over how to choose the right one.
For a new blogger, finding a niche can be hard; you might think everything has been said before. Why would anyone want to read another blog about recipes or fashion, for example?
Most likely people won't want to read another recipe blog, but they might want to read a toddler-friendly recipe blog. Or, instead of having a fashion blog, why not have a blog focusing on fashion tips for the busy mom?
Narrow Your Choice
See, when you pick your niche, you need to narrow it down and make it specific – in order to attract your target audience.
For me, my general topic was to start a blog about blogging. But, in order to compete with the thousand other blogs out there that are about blogging, I had to make mine more focused.
That's when I decided to provide actionable tips for beginner bloggers – focusing on helping them generate traffic and income.
Pick a Topic You Are Passionate or Knowledgeable About
You might think you want to blog about toddler-friendly recipes, but can you do that week after week, year after year?
Running and maintaining a blog is difficult – from coming up with blog topics to promoting it on social media to having a consistent content schedule – it can all take a toll on many people.
You have to ask yourself honestly, can you write with the same amount of gusto until the very end? Can you give your blog the time and commitment it needs to grow?
What happens if you already picked a niche, but you just don't have the heart to keep on managing it?
There are many paths you could take. You could:
- Stop blogging. Maybe you're not cut out for blogging. That's okay; blogging isn't for everyone.
- Take a break from blogging. Instead of giving up entirely, why not take a month off, or even just a week? Give yourself some much needed “me” time, and when you're ready you'll hopefully come back with a new perspective on your blog that you didn't have before.
- Blog less frequently. If you started posting twice a week and are having a hard time keeping up, you can always drop down to posting once a week or every other week. Readers will stick around if you continue to create useful content.
- Start a new blog adventure. Maybe you found you no longer have the passion for writing about your current niche. Why not start a new one?
- Open your blog up to guest posting. This is the best of both worlds – you can take a break from writing and still have your blog running with guest posters' content, much like Ms. Ileane does here on Basic Blog Tips.
Wrapping It Up
Having a niche for your blog is important if you want to grow your readership. A niche helps readers understand your blog's message, who you are as a blogger and what type of content you publish.
Niche blogs are also great for building authority in your niche, generating income and amassing a huge following of super fans.
So, if you want to start a blog and can't figure out what to blog about, try finding something you are passionate or knowledgeable about. Then narrow it down in order to appeal to a target audience and ask yourself if you can write about it for the long haul.
Be confident with what you choose and go with it! Start your post and keep on writing.
Now it's over to you. Tell me how you came up with your niche and are you still writing about it?
Recommended Reading:
- The Ultimate Guide to Blogging: What To Write About, How to Promote Your Blog, & How to Make Money Blogging
- Ten Things Every Successful Entrepreneur Knows that the Rest of the World Doesn't: Ten Easy Steps to Create a Successful and Sustainable Business
- Zero to Blogger in 30 Days!: Start a blog and then join the 30 day blogging challenge to get results (Blogging book 1)
I was really confused on whether I should post niche related posts of just what I thought was interesting.
This post was convincing and it makes good sense.
We do go to certain people because we trust their expertise in a certain field.
Thanks so much, Pique, for your comment. I really do appreciate it!
Sue
Good points Sue! Getting clear on your niche helps all else come together. Pat’s a wonderful example. His domain says it all. PF focuses on helping people generate smart passive income and he’s a leader in that niche. The super fan effect you speak of really takes off if you trim fat to focus on what really matters, and that’s 1 niche. Which is why I stick to how to retire to a life of island hopping through smart blogging It’s my life and I share practical tips from my life to help other folks do the same. Thanks Sue, and Ileane for sharing the platform!
Ryan
Hi, Ryan,
I really respect what Pat Flynn has done and I know you do also.
Island hopping is a great lifestyle and you are inspiring me, through your posts and your books, to look at the lifestyle over the next couple of years.
Thanks for your comment!
Sue
I agree that you should blog on the niche that you are passionate about. Having a niche blog increase your chances of become an authority. People will seek for your advice if you write on a particular niche.
Hi, Dina,
You bring up a good point about passion. You need to love what you do but it also has to have an audience that you can solve a problem for. If there is no pressing need or big problem with your readers, there isn’t a good reason to read your blog (not yours, Dina, in general!)
Thanks so much for commenting today,
Sue
You said it exactly.
I wish I would have started blog on Computer Science theories 4 years ago when I started going college.
Niche blogs are so powerful.
Nice post Sue. Thanks.
Hi, Kaushik,
You are a computer whiz and that would have worked. But now, as a freelance web guy, you are doing so well. I know I send you a lot of my clients and friends!
Thanks for your comment today.
Sue
Hi Sue Anne,
I’ve read a lot of posts about choosing a niche and this one really stands out! It took me 20 minutes to read because I was coming up with new ideas and concepts along the way.
I wish my blog posts were as inspiring as this :).
So now I need to go back to work and pick a narrow narrow niche. It’s a lot harder than I thought honestly.
Aurelie
Hi, Aurelie,
I have a way to help you. Ask yourself these 2 questions:
1) Is what you are blogging about an expensive hobby?
2) Are you solving a problem for your readers?
If the answer to one of these questions is “Yes”, you have decided on your niche!
If you need further help, email me at sue@successfulblogging.com.
Thanks for your comment and your question!
Sue
Hi lleane and Sue.
Great post, Sue.
Picking a niche is super important.
Many people are struggling with narrowing their niche, because they are afraid that they won`t appeal to EVERYONE.
Yeah, I`ve been there too…
The thing is, that you DON`T want EVERYONE.
You only want people who are interested in your specific niche.
Why?
Because it helps you solve a specific problem for a specific group of people.
This also leads to you standing out in the crowded blogosphere.
You don`t want to attract everyone.
You want to attract the right audience.
That is the KEY to attracting the right clients.
If you were to start running a marathon and you could choose among three type of coaches:
– a fitness coach
– a general running coach
– a marathon coach
Who would you pick?
The marathon coach, right?
That is why it`s important to niche down.
Remember, that when you have started to dominate a specific niche, you can always branch out and add other niches that falls under the same theme you are blogging about 😉
Great post.
Tor
LOVE your comment, Tor! As a matter of fact, one of my clients is a half-marathon coach for beginners. RunningWithReneecom We rebranded her and her traffic has gone up because of it.
I so appreciate your info you added to the post today, Tor,
Thanks,
Sue
Great point Tor & thanks for the mention Sue.
My blog runningwithrenee has been going from strength to strength since my coaching session with Sue. We rebranded my site and narrowed my niche even further from marathoner runners to beginner runners training for half marathons, it has given me a much cleared direction and as soon as I let go off the desire to appeal to everyone I finally found my audience! and like you mentioned Tor I can always branch out later if I need.
Wow Tor,
I couldn’t have said it better myself! This is a great way to look at what your end goal is. As someone who runs a digital magazine I have found along the way that I needed to blend my passion for supporting people and projects that are unique with my luxury esthetic. By focusing my writing on how luxury is about a mindset more than a price tag I was able to really see my blog find its very own place in the lifestyle genre. It is most definitely not for every reader, but it is a great place for people who like to find little every day indulgences.
Best,
Maliha
Solid case for niche blogging, Sue. I am somewhat on the fence over this concept – because I feel a little restricted when it comes to sticking with one theme. I do understand the big advantages of choosing a niche – yet – I also believe variety is the spice of blogging, for me, at least. And so, I’ve somehow managed to be consistent with my own brand of variety, and I think I am recognized most for my writing, rather than what I write about.
In the meantime, I do have a subject close to my heart – which is health – and have two blogs in that niche that I write regularly. Just to prove your point – I’ve always been amused at how the older health blog, with zero promotion gets 80% of the traffic that my main website at vidyasury dot come gets. So there!.
I loved the analogy you used – of the china shop. I shuddered to think of mixed up things on a shelf.
Ileane – hugs! Sue is amazing, isn’t she?
I had to laugh about the china shop also, Vidya! It drives me a little crazy to shop in antique stores that ‘mix and match’ their items. I always want to straighten up the store!
It is amusing that no promotion leads to higher results – probably because your health blog is more specific. Diabetes mostly, right?
But I understand being “looser” on your niche – especially someone like you who has so much experience blogging and knows your audience so well.
Appreciate your comment here on Ileane’s terrific blog,
Sue
What a perfect topic for me at just the right time! It is hard to narrow things down into a niche topic, which I always knew was best, but this post really clarifies things for me. How do you feel about starting more broad and see where the blog goes (most popular posts) and where the writing takes you?
Hi, Elyse,
I like the opposite, actually. Start less broad and see how it goes! Start with at least an audience of 1 million and you’ll do great.
Ask yourself the questions I recommended to Aurelie.
Thanks for commenting,
Sue
Hi Sue,
Great tips! I thought I would only write about freelance writing over on my blog, but then I started blogging about blogging and being a WAHM. So, I’m working on going back to my original niche, freelance writing.
I like the idea of giving yourself a break if you need it. Sometimes I feel a lot of pressure to post weekly since I know my readers look forward to my posts. But, there are days where it’s a struggle to put it all together or if I have client work.
Thanks for the advice!
Elna
Hi, Elna,
Good point about taking a break – I had to do that this week. I am busy creating my Successful Blogging School course and I ran 2 guest posts this week on Successful Bloggin instead of doing one myself.
I had to talk myself into it and I finally told myself “It’s OK, Sue”. It helps to be kind to yourself about this issue – use WAHMs (and former ones!) are tough on ourselves!
Thanks for stopping by and commenting, Elna! I appreciate all you do for me.
Sue
Niche blogging is like choosing your ideal client and defining your target market. One can’t possibly appeal to everyone, but there is a group of raving fans out there waiting to hear from you. And, giving great information, while telling a story is the perfect combination to draw them in week after week (or blog after blog!)
Blogging about social media for me – is about figuring out how to do it differently than everyone else. Still working on the formula and topics, step by step. It’s not easy but once I nail it, I think it’s the only way to go. Great info!
Hi, Laurie,
Great points! I totally agree about coming up with an ideal client to define your target market. It’s SO important to do that work on that when you are first starting out.
You know your ideal client really well. And that will bode well for your blog posts and knowing what problems you need to solve for your ideal readers.
Thanks for stopping by today and commenting!
Sue
Awesome post, Sue! I love the example of the antique store. I think that sums up why you want a niche so perfectly and simply.
And I so appreciate you being totally honest and letting everyone know that blogging isn’t a piece of a cake. It takes a lot of hard work. But – as you say – when you choose the right niche for you it can absolutely be rewarding.
The antique store metaphor is getting lots of good comments. Thanks for yours, Jenna!
Some days blogging is tons of hard work – writing is the fun part – promoting your content is what takes lots of time.
I appreciate you coming over to read and comment!
Sue
Hello, Ileane and Sue,
Super happy to read this – what a great article!
Choosing a market/niche is oh so important and can be a grueling task, but your advice is so helpful, oh my – am going to bookmark this and give the URL to my beginner students! Fantastic guide, Sue, thanks for sharing.
My favorite takeaway was ‘Narrow Your Choice’ – Why? Because in all my experience (entrepreneur for 30+ yrs, online since 1992, had my blog 4+ yrs), I’ve learned that while it may appear to be counter-productive, it pays to narrow it down and get specific. Learning to speak in the language of that niche market will allow us to attract the right audience, so going narrow will yield wide (massive) results.
Loved your helpful advice, Sue – super article! Thanks!
˜Carol Amato
That’s the greatest compliment a fellow coach can give, Carol – that you’ll refer your clients to this post. I’m honored.
It’s so hard when you are a beginning blogger to decide your niche. I’m glad this article will help your beginners.
Thanks so much for commenting and for sharing the post, Carol. I so appreciate it.
Sue
Sue
These are terrific points that every blogger really needs to understand. I think your blog niche and your passion should be in alignment. Otherwise you will run out of steam quickly and your blog and readers will suffer for it! I’m learning too that blogging takes a lot of work if you want to do it correctly. All the more reason to find your passion! Thanks for including that in your post as well.
Hi, Horace,
I totally agree about passion helping you to write your posts. And you also need to solve a problem for your readers, which I know you do.
Your new website looks great, by the way!
Sue
Hi Sue,
Right, Right, Right again!! Niche simply said is — put all your eggs in one basket. Grow, nurture and love your basket. If you want another basket, find one but don’t adulterate your first basket. And there you have another winner from Sue! Thanks Sue. Andi Lynne
Hi, Andi,
I so appreciate your time to read and comment on this article today!
You are spot-on with your comment – nurture and grow your basket.
Thanks,
Sue
As much as I hate the phrase ‘niching down’ it’s been part of the secret to my success. It wasn’t until I found and stuck to a very specific niche that I started making traction online and reaping the rewards of blogging. It can seem counter intuitive to get so uber specific but it’s all about speaking to a specific person and providing the content they need.
Great article on such an important topic. Great job, Sue! It’s great to see ya back on Ileane’s slice of the web. 😉
So true, Dre!
Specific and solving a problem for your readers are the key – all of which you do so well.
I love Ileane’s blog and her readers. They are the best!
Sue
Hi Sue Anne and Ileane,
Thank you for sharing these wonderful tips. You’ve mentioned things here I wish I had known when I first started :).
I’m in the work-from-home niche. I started off looking for a wfh job for myself and found myself sharing what I found with my friends. That’s when I decided to start about it. There are so many scams out there and few reliable resources so now I do the research and share real wfh jobs with my audience.
I’m so glad you were straight forward in your post. Especially about the hard work it takes and the importance of taking a break to re-evaluate a situations when things aren’t going well.
Thank you for putting this together for us.
I hope you’re having a great week ladies!
Cori
Hi, Cori,
We all wish we knew this right in the beginning! I wish I did also. But at least beginning bloggers get some great ideas on Ileane’s blog.
And I’m glad you appreciate the “it takes hard work” message. I know a lot of bloggers don’t talk about that.
Thanks so much for reading and commenting!
Sue
Great post, Sue.
Readers are so busy, but willing to spend time reading about their interests if you make it easy for them by focusing on your topic and niche. Thanks for laying out the reasons why and how-tos.
Cheers,
Marsha
I so appreciate you both reading and commenting, Marsha. Your opinion means the world to me!
Thanks so much for all you do for me.
Sue
Fabulous advice Sue Ann. I recently came off a blog sabbatical in which I was ready to give up my blog. A few weeks off and I’m back. I just couldn’t stay away.
B
Hi, B,
TOTALLY understand that! You can always email me if you need a shot in the arm – my specialty 🙂
Thanks for reading and commenting and continue to blog.
Sue
Hi Sue
Awesome post. Your example of the antique store is awesome. I think that sums up why you want a niche so perfect. Thanks for realizing everyone that blogging is not that much easy. It takes a lot of hard work but when you choose the right niche for you it can absolutely be rewarding and fruitful.
Regards,
Baibhav
I’m so glad you enjoyed my examples, Baibhav!
Thanks for taking the time to comment today,
Sue
Hi Sue,
Great article! I particularly like your point about “Starting a New Blog Adventure” because I tried a few different niches before finding one that stuck for me. In my opinion, it’s good to be flexible about switching niches if the one you’re in isn’t getting traction.
Hi, Todd,
So glad the post resonated with you!
Thanks for your comment.
Sue
Hi Sue Anne,
Great to see you here on Ileane’s blog.
I did have to learn the hard way when I first started blogging. I didn’t know my niche. Back then it was so confusing and if I knew then what I know now about niche Blogging, I would be on the “fast track” But it was a great lesson of trial and error to find out what niche I chose to be in.
I did choose blogging because I never can stop talking about the many components that go along side of it. When we blog, we have to consider the social aspects which include social media. And the big lesson to shout out to the world these days is how to market your blog effectively.
It did take me a while to grow into my niche, but for me, there is never enough I can share with my readers.
Thanks for a great article. This is one to share with my newbie clients.
-Donna
Thanks so much for your comment, Donna. That’s how I got started in my niche also.
I appreciate that you would consider sharing this with your clients. A true honor!
Sue
Sue, great post you’ve put together here!
For me, the main thing that resonated with me was the mention of picking your niche based on your passion and knowledge.
Without the passion, it’s easy to lose interest and without the knowledge it can be a big of an uphill battle – not impossible, just a bit more challenging. And in certain niches not having that knowledge can get folks into trouble.
Thanks!
Adam
Hi, Adam,
I totally agree with you – I love blogging to help beginning bloggers and I never run out of things to help them with.
I so appreciate you coming by Ileane’s blog to read and comment today!
Sue
Hi Sue , you made me think a little clearer about it just now. I had read one of Ryan B’s books (Blogging from Paradise about niches) and he said to narrow your niche. I knew it had to be about Twitter but I hadn’t done it yet.
I started my current blog because I had a retail website years ago and made my sales from Twitter. Thus I wanted to help other people with their online sites and teach them to use Twitter. At my day job I’ve been giving Twitter tips (before my accident that I’m recovering from) so I should narrow my blog down maybe to social media and not blogging and seo? I wonder what your thoughts are on that.
Thank you for bringing this to the forefront again in my mind Sue.
Hi, Lisa,
So glad you are doing better lately! I think you are right about your niche! If you’d like, I’d be glad to talk to you for 15 minutes or so by phone to help you finalize it. Email me at sue@successfulblogging.com
Thanks!
Sue
Thanks Sue, I hope to take you up on that soon!
Anytime, Lisa!
Sue
Right on. I’m all about finding niches and becoming the authority in that niche. Great article. And great tips for any beginner or advanced blogger.
Thanks so much, Brandon!
Sue
Hi Sue!
Great article. On my blog, DIYDesignMom I have been thinking about narrowing my niche from style and home decorating for busy moms on a budget to simply focus on home decorating. It makes me crazy. I think I may just focus on home decorating for busy moms on a budget. Like you said I want to be the authority and I lovd the idea of generating superfans
Also I have guest bloggers who truly save me so much time and keep the blog going. Thanks for your excellent post! Jacquelyn
Hi, Jacquelyn,
I like the idea of focusing on decor. You do a great job when you write on that subject. And it’s both a problem for your readers AND an expensive hobby – 2 great things for a niche!
Smart using reverse guest posting on your site. Thanks so much for your comment!
Sue
This is really good information and I definitely agree on choosing your niche! Finding my niche was easy, but developing everything as a new blogger can be challenging at times!
Thanks for the great read!
What a great post! You gave some really great reasons for having a niche, and I love your list of things to do if it turns out you didn’t pick the right niche, as well. It takes the stress out when you know that you won’t be stuck with the same niche forever if it’s not right for you.
Hi, Daniela,
Thanks for emphasizing that you don’t need to stay in the same niche forever!
I appreciate your comment today.
Sue
Great, great article Sue! I loved your “on point” analogy about the antique store and being confused! I’ve always hated those damn shops! I started my blog in January and it has morphed into a totally different business and niche along the way. Amazing!
You have truly helped me understand the importance of developing a sound business concept with your patient coaching and simple,but not always so easy, techniques. I found out the hard way (sorry I dragged you through that phase) about failing to have a true vision of my niche and possible services. I also believe what you say is soooo true, step back and spend time thinking about what you are best at and go from there.
Hi, Darie,
You have done a great job rebranding and trying new things in order to make money. One of the keys of finding a niche is being flexible about what works.
You did the work and now you are ready to earn!
Thanks for your comment.
Sue
It’s always pleasure reading your guest posts here at Basic Blog Tips.
Narrowing a niche is essential for anyone who wants to build a profitable blog online. Unfortunately most beginners don’t give much importance to this. They fail because they try to cover everything under the sun.
Great insights indeed!
Hello Sue, and welcome to Ilean’s blog 🙂
This is a wonderful post every blogger striving to success should read.
I do agree with you, one should be in a niche he/she is passionate about or knowledge in it. Doing so will make one’s work easy.
Thanks for such a wonderful post. Do have a wonderful week ahead…
Hi Sue!
I think finding a Niche is one of the hardest part of blogging. A big part of our success depends on the right choice. Mostly because if we are not in the right niche, the one we love and have tons of knowledge and passion for, it will not be natural and truthful and that’s the key. This post is indeed a post that I would have loved to have it 2 years ago when I started blogging!
Thank you for reminding me so many things I should keep in mind!!!
XOXO
Hi, Cami,
I wish I had written this 2 years ago for you! It’s hard to know 1) what we will love to do and 2) will the same thing make money. Once you know if you can solve a problem for your readers (like you do so well, Cami!), the niche has been found.
Thanks for stopping by to read and comment.
Sue
Thanks for all the tips. I have started blogging a week ago, and i think i am on a right place to learn new ideas as you have mentioned here. Thanks for the post Sue, hoping for more shares and guidance here in future.
Hi, Swapnil,
I’m so glad I was helpful!
Thanks so much for telling me in your comment today.
Sue
My niche is “work at home mom bloggers”, because that’s what I’ve been for 10 years, and the people that I feel I can connect with and help the best. It always amuses me when I get a comment or email saying “Well, I’m a man/don’t have kids/work outside the home – can I still read your blog?” Some people are downright crabby about it, too, as if I’ve personally excluded them from a private club or something.
And I always think to myself – these people are bloggers also, what is it they don’t understand about a niche? Of course most of what I write can be helpful to them! But I write my posts directly to a certain audience so I can connect with them better- that’s the way blogging works!
Great tips…I have seen many people just look at a blog and start their own in same niche with same style with out further doing research about it and even if they do not know about that niche completely. That is wrong and should be stopped. We should blog our own ideas
Research is key, right? You make a good point, Asghar.
Thanks for your comment!
Sue
Wow this comment thread really feels like Sue is talking right with you!. I like that. Just on research sounds silly however do not forget to use those free tools out there to verify your niche. If you can get your head around adwords it is a great start to ascertain the potential search market. Any tech bloggers who want to write on my site your welcome to reach out.
So true about the free tools, but I prefer this way for beginning bloggers. Not as overwhelming and Adwords isn’t always the best predictor.
I so appreciate your comment, Sam!
Sue
Hello Sue, this post almost went unnoticed by me. I’m very pleased that you’ve emphasized on passion. Knowing your passion and making it work for you gives a clear indication that there is more success as you walk deeper into the journey of blogging.
Hi, Enock,
I’m so glad you enjoyed the post. Passion is important because then you enjoy working on your business. That’s so important, right?
Thanks for commenting,
Sue
I am one of many beginner bloggers. At first I was having the problem that you have described in this post. I was always thinking what should I write about. Now that I have found my niche, I have started writing with ease. As I only need to focus only on one main topic.
I totally agree with you where you wrote that niche is important to get more traffic and creates superfans.
Thank You, Sue.
That is so right, AZ! When you find the right niche, the blog posts just flow so easily.
Glad you enjoyed the post. Thanks so your comment.
Sue
I guess I started it the wrong way. That’s why I wondered why my ranking was still very low. But I will overhaul my blog and pursue my niche, which is animal production. Thank you. this is timely.
Sometimes, Cavs, you need to regroup. I just helped a client yesterday re-focus her niche.
I’m glad it helped. Thanks so much for your comment.
Sue
I’m just starting to blog again. My niche is wedding handkerchiefs (custom made personalized hankies) and your article was helpful. Thank you for sharing.
Hi, Sandra,
I’m so glad I could help!
Thanks for letting me know in your comment.
Sue
Sue Anne,
We talk about finding your niche a lot in our ebook for new bloggers, because, as you pointed out, it’s just so important to have a niche, especially when you start out. It’s easier to grow out from a niche than into one from a general site. This is a really concise to guide to why niches matter so much, and how people can really get that right from the start–especially the balance between following passions and thinking about what people are actually looking for. Those two categories almost always overlap somewhere (after all, when the whole world is connected, someone must share your passions and interests, right?), but they do take a bit of planning aforethought.
Thanks!
Connor
As far as my experience every new blogger specially teens first create a tech blog. This is the reason tech blogs have too much competition. I myself have even started a tech blog first. But then I understand by reading post like yours and created a niche of which I am well aware. Bloggers like you help many people. Nice post!
Hi, Malik,
You are right that teenagers love their tech blogs!
I’m so glad my post was helpful to you. Thanks for letting me know.
Sue
Hi Sue, you are really a teacher. The way you analyzed everything makes it so simple that a day old would easily comprehend. One of the things that make people to fail easily in blogging is that they rush into it with so much emotion and when things are not going the way they plan, the zeal and momentum to continue is easily lost. Thanks for these great tips. I am already on my way to your blog to find out other things you have there.
Hi, James,
Thanks for the compliment and the comment!
Momentum is lost each week, even with successful bloggers, when things don’t go our way. We just pull ourselves back together quicker and start focusing again.
Sue