Those of us using Blogger, the free blog publishing software from Google, can now rejoice following the introduction of the new “Stats” tab found on Blogger in Draft. Let's take a look at how these real time stats can help you gain more insights into traffic patterns on your blog and help you develop a strategy for using keywords and anchor text to can help generate search traffic for you.
“The coolest thing about the new Blogger Stats is that it monitors and analyzes your visitor traffic in near-real-time. You can see which posts are getting the most visits and which sites are sending traffic to your blog right now…Note that the pageview data in Blogger Stats and in Google Analytics may not be identical, due to different collection mechanisms used. Also, Blogger Stats do not support private blogs for now.”
Blogger in Draft Stats Overview
Here's a look at the overview of the stats feature taken from my Blogger Dashboard for Ms. Ileane's Blog
Notice that in this image the arrow points to a setting called “Don't track your own pageviews”. I turned this feature on just yesterday but without it turned on, my own visits are listed on “Traffic Sources” as indicated in the screenshot below.
I use Google Analytics to track traffic on all of my blogs but these new Stats from Blogger in Draft make it very easy to see which post is getting the most attention on this Bloggerspot blog. In fact before this feature was introduced, I had no idea that my most viewed content is a post I did about FeedBurner and FeedFlare customization called FeedBurner FeedFlare Now Posts To Google Buzz. In this report you can see that this post was viewed 2,601 times. The second post CommentLuv Gives Your Blog Heart has 514 visits.
As you can see at the bottom of the “Posts” report, you can quickly access statistics for stand-alone “Pages” as well.
Based on these new insights, I can see how popular the FeedBurner and CommentLuv posts are. This gives me a starting point for investigating keywords that I should be targeting. Information on building traffic for your website is available from Gail @Growmap in her post titled Are You Playing Hide and Seek With Your Market.
And now in honor of the Blogger Appreciation Day: July 2010 Giveaway sponsored by Kelli from http://3boysandadog.com/, I'd also like to take this opportunity to say “Thank You!” to the bloggers and sites that sent traffic to this blog. You will see them listed under “Referring Sites” or URL's in the second image above:
Did you have a chance to check out your Stats tab on Blogger In Draft yet? Any surprises?
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