Email marketing is important simply because it’s a way that you can create a community around your target niche. That’s the “correct” way to say it. The real reason why marketing through email is so important is because every successful marketer knows that it’s a license to print money. The rules of business and marketing have changed, and those changes have killed many businesses. But the changes have also created enormous opportunity for thousands of others. If you understand the new playing field, grabbing your prospects attention and building a relationship with him or her has actually gotten a lot simpler in many ways.
Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of people you hope to read your blog – your ideal customers or clients, with all their unique behaviors and needs. Knowing who they are is crucial to developing frame and context in blog writing and, ultimately, to pinpointing (and segmenting) your desired audience, generating sales leads and – you guessed it — improving your bottom line.
I’ve tried a few WordPress editorial calendars over the years, but none of them really stuck. Then I started using CoSchedule, a blog editorial calendar that costs $10 per month per blog. Six months after my original review (which netted me a one year trial account), I’m still using it – and it’s because of one killer feature: the integration of social publishing with the editorial calendar. Let’s have a look at how the rest of CoSchedule works.
Still not on Pinterest? If you’re a blogger it might be time to get serious about marrying Pinterest with your blog. Pinterest can provide a hand full of benefits for those that are ready to take their blog to the next level.5 Ways to Increase Blog Traffic with Pinterest. One of the main benefits of Pinterest is that it could provide massive amounts of traffic to your blog, whether it’s through Pinterest promotions, or by creating that one amazing Infographic that get’s pinned hundreds of times. So how do you get more traffic from Pinterest back to your blog? Here are 5 tips that can help.
Creating a specific website just for mobile can still work for many companies. Unfortunately, creating a website that favors the small screen is quite different than a website you would create for a desktop. This puts extra pressure on web designers because they have to create a website for both a desktop as well as a mobile-optimized version. If you do not have a web designer, then thinking about these different ways customers get information will be important. A website is usually the first thing a startup company creates, so there are a few things to bear in mind.
Are you making the most out of your YouTube channel? Here’s what I mean by that. I’m sure by now you have uploaded a video or two to YouTube. Perhaps you even created a playlist or learned how to add annotations that link back to your website. Of course you should always try to send people back to your blog from outposts like YouTube, but let’s face it, lot’s of people will never leave YouTube and head for your home base unless you’ve given them a darn good reason to do so.
Podcasts and podcasting are quickly becoming part of main stream culture. It’s no secret that the proliferation of Smart Phones and their wide spread use among consumers of all ages, has played a huge part of the so-called Podcasting Renaissance.
Podcasters are learning quickly how starting a podcast can open doors in terms of audience development. There’s nothing better than literally getting “inside the heads” of your listeners when they subscribe to your show. iPhone, iPads and other smart devices put podcasts into the hands of every-day users who can access their favorite shows as they are jogging, doing household chores, walking their dog, commuting back-and-forth to work or simply looking for a way to connect to an uninterrupted stream of content surrounding their favorite hobbies or special interests.
If you have been blogging for awhile I’m sure you have some classic, evergreen content buried in your blog’s archives. It’s the kind of blog post that needs to get as much exposure as possible because it’s extremely helpful, well written, and even though it already has a ton of social shares, you and I both know that it deserves even more. Now that you know the kind of post I’m talking about, let’s take a look at how you can use sites like Pinterest and Google + to get your post the traffic and attention it so desperately needs.
Are your readers loyal? Loyal to your blog? (meaning they are returning visitors/clients/subscribers).
Let’s forget that for a moment…Do you know why I am writing this? I do love writing on other blogs, but beyond that, I love the traffic that I get from my guest posts.
After reading this post, some of you may visit my blog, which is what I want. But, my ideal goal is to convert you into returning visitors (Hey, I love new visitors as much as the next guy, but I prefer returning visitors. Don’t you?). So, let’s talk about commitment (or loyalty. Call it whatever you want, it’s valuable and very powerful).
One of the fun parts in blogging is receiving comments to your posts. It’s nice to get feedback on what you have written about. Unfortunately, sometimes managing the comments can be very time-consuming. Especially if you are blogging while having a day job, you may not have that many moments to deal with comments.Here I present five ways to deal with comments. The main point is to make this process more effective – by getting rid of all the extra work that is otherwise involved. That way you have more time to do something more important in your blogging.
No matter whether you receive 100 visits to your site per day or 100K visits per day, you still need more traffic, don’t you? YES is the answer. So in this post I am not going to give you the usual traffic generating tips. But I am going to talk to you keeping the big picture in mind – the strategic approach to getting more traffic. Let’s dive in.
One piece of advice I would like to share with readers is something that gets asked to me quite often as a product reviewer and that is how do you get companies to give you products that you can review. To understand why company’s and brands reach out to bloggers and give away products in exchange for reviews you have to understand the reasons and benefits to the companies first. This will help give you insight as to what you can offer them and why they would send out products for free in the first place.
The much unplanned Google Page Rank update took place in December 2013 and it basically shocked (partially) the search engine communities around the world. This update is said to be the toughest or strictest for most of us; I saw several PR 8 sites dropping all the way down to PR 3 and brand new blogs achieving PR 2 and 3′s.
With that being said, what would possibly be the next ‘big’ thing Google had for us all in 2014? For once, Google is always changing their algorithms and it is proven multiple times that doing ‘what worked yesterday’ could probably not be the best technique after all.
Does your head spin when a Google Page Rank update comes out? Both Page Rank and Domain Authority get harder to climb up as your number gets larger. With Page Rank it’s easy to get to 1 or 2 but to climb upwards is much harder. The same applies for domain authority. The smaller numbers are easy to climb up to but once you reach around 40 you may plateau unless you are doing things very well to continue to climb up the rank.