I write up to five blog posts every week. That may sound easy for some, but for me, it gets a little tough. You see, I have two jobs. I’m the Grand Master of Customer Delight at Post Planner and I run the daily operations of Leneys, a women’s apparel company that I started with my girlfriend. The key is time management. I want to show you how I write five blog posts a week and share my thoughts on expert interviews while maintaining my sanity.
Many bloggers struggle to give their content some pizzazz. We all know how important quality content is but you also need quality visuals to capture attention. That’s where Visme comes in. It’s a web application that helps you to create online presentations, Infographics and all kinds of interactive visual content – and it’s laughably easy to use. I first reviewed it a few months ago on the Crazy Egg blog, but a lot has changed since then so I thought it was time for a new look at this tool.
Rob Cubbon is a London-based blogger that I connected with several years ago through blogging communities and social media networks. It’s been a pleasure to watch Rob build his reputation and authority online through his blog, freelancing and web design expertise. To date Rob has published several Kindle books on Amazon covering WordPress, passive income, home-based business and more. It’s been several months since the last time an interview was posted here on the blog, but I really wanted to share some of Rob’s story here because I know you will get inspired by what he’s done just like I did.
Email marketing is important simply because it’s a way that you can create a community around your target niche. That’s the “correct” way to say it. The real reason why marketing through email is so important is because every successful marketer knows that it’s a license to print money. The rules of business and marketing have changed, and those changes have killed many businesses. But the changes have also created enormous opportunity for thousands of others. If you understand the new playing field, grabbing your prospects attention and building a relationship with him or her has actually gotten a lot simpler in many ways.
Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of people you hope to read your blog – your ideal customers or clients, with all their unique behaviors and needs. Knowing who they are is crucial to developing frame and context in blog writing and, ultimately, to pinpointing (and segmenting) your desired audience, generating sales leads and – you guessed it — improving your bottom line.
I’ve tried a few WordPress editorial calendars over the years, but none of them really stuck. Then I started using CoSchedule, a blog editorial calendar that costs $10 per month per blog. Six months after my original review (which netted me a one year trial account), I’m still using it – and it’s because of one killer feature: the integration of social publishing with the editorial calendar. Let’s have a look at how the rest of CoSchedule works.
Still not on Pinterest? If you’re a blogger it might be time to get serious about marrying Pinterest with your blog. Pinterest can provide a hand full of benefits for those that are ready to take their blog to the next level.5 Ways to Increase Blog Traffic with Pinterest. One of the main benefits of Pinterest is that it could provide massive amounts of traffic to your blog, whether it’s through Pinterest promotions, or by creating that one amazing Infographic that get’s pinned hundreds of times. So how do you get more traffic from Pinterest back to your blog? Here are 5 tips that can help.
Creating a specific website just for mobile can still work for many companies. Unfortunately, creating a website that favors the small screen is quite different than a website you would create for a desktop. This puts extra pressure on web designers because they have to create a website for both a desktop as well as a mobile-optimized version. If you do not have a web designer, then thinking about these different ways customers get information will be important. A website is usually the first thing a startup company creates, so there are a few things to bear in mind.
Are you making the most out of your YouTube channel? Here’s what I mean by that. I’m sure by now you have uploaded a video or two to YouTube. Perhaps you even created a playlist or learned how to add annotations that link back to your website. Of course you should always try to send people back to your blog from outposts like YouTube, but let’s face it, lot’s of people will never leave YouTube and head for your home base unless you’ve given them a darn good reason to do so.
Podcasts and podcasting are quickly becoming part of main stream culture. It’s no secret that the proliferation of Smart Phones and their wide spread use among consumers of all ages, has played a huge part of the so-called Podcasting Renaissance.
Podcasters are learning quickly how starting a podcast can open doors in terms of audience development. There’s nothing better than literally getting “inside the heads” of your listeners when they subscribe to your show. iPhone, iPads and other smart devices put podcasts into the hands of every-day users who can access their favorite shows as they are jogging, doing household chores, walking their dog, commuting back-and-forth to work or simply looking for a way to connect to an uninterrupted stream of content surrounding their favorite hobbies or special interests.
If you have been blogging for awhile I’m sure you have some classic, evergreen content buried in your blog’s archives. It’s the kind of blog post that needs to get as much exposure as possible because it’s extremely helpful, well written, and even though it already has a ton of social shares, you and I both know that it deserves even more. Now that you know the kind of post I’m talking about, let’s take a look at how you can use sites like Pinterest and Google + to get your post the traffic and attention it so desperately needs.
Are your readers loyal? Loyal to your blog? (meaning they are returning visitors/clients/subscribers).
Let’s forget that for a moment…Do you know why I am writing this? I do love writing on other blogs, but beyond that, I love the traffic that I get from my guest posts.
After reading this post, some of you may visit my blog, which is what I want. But, my ideal goal is to convert you into returning visitors (Hey, I love new visitors as much as the next guy, but I prefer returning visitors. Don’t you?). So, let’s talk about commitment (or loyalty. Call it whatever you want, it’s valuable and very powerful).
One of the fun parts in blogging is receiving comments to your posts. It’s nice to get feedback on what you have written about. Unfortunately, sometimes managing the comments can be very time-consuming. Especially if you are blogging while having a day job, you may not have that many moments to deal with comments.Here I present five ways to deal with comments. The main point is to make this process more effective – by getting rid of all the extra work that is otherwise involved. That way you have more time to do something more important in your blogging.
No matter whether you receive 100 visits to your site per day or 100K visits per day, you still need more traffic, don’t you? YES is the answer. So in this post I am not going to give you the usual traffic generating tips. But I am going to talk to you keeping the big picture in mind – the strategic approach to getting more traffic. Let’s dive in.