If you want to be successful online, then building a social media following should be one of your top priorities. But there is a misconceptions some bloggers have, that success can be determined solely by the numbers. For example, in email marketing, they say the more subscribers you have, the better your chances are at selling more products. In blog readership, you get more traffic because you have that many more people that are subscribed to your RSS feed when you publish a post, therefore helping you gain more attention. Why have 10,000 fans on Facebook if only 5-15 people interact with you on every update? I would rather have 1,000 engaged fans than 10,000 non-engaging one’s.