Let’s just get this out of the way: without an easy, intuitive user experience, your eCommerce website is doomed to fail. In eCommerce, conversions can be anything from clicks on specific products to sales, both of which are helpful to your business, and influenced by your website’s interface.
For every well written blog post you write, readers can find a dozen just like it (covering the same topic), and probably just as helpful. It’s time that we diversify and stand out. It’s time that we offer something more than useful advice and tools: It’s time that we explore more formats, packages and marketing channels! One way to diversify your editorial calendar is to offer expert insights from outside contributors.