YouTube continues to command the attention of users across the globe with each fiscal quarter seeing huge increases in market share. Bloggers and marketers are paying attention too and uploading videos that show off their products and establish their expertise in the hopes of attracting an avalanche of new visitors to their websites. Every minute of the day 100 hours worth of video is being uploaded to YouTube. To top it off, studies show that more that 64% of people are more likely to make a buy after watching an explainer video. Yet the truth of the matter is that many people fail to capitalize on the YouTube craze because they simply can’t get enough views on their videos. This is why video optimization is critical to your success on the second most popular search engine on the planet – a.k.a., YouTube.