The journey of making money with a blog is a lot like the movie “The Wizard of Oz”. Dorothy found herself in the amazing land of Oz (The Internet), but she also needed to find her way to see the Wizard (Profitability) so he could help her get back home. Before finding the Wizard, Dorothy first needed to know where to look. Fortunately she landed in the right place when she got to Oz and the munchkins told her all she needed to know, which was to ‘follow the yellow brick road’. With Toto (Wordpress) along her side, she set out to find the Wizard. Of course there was a lot of distractions and obstacles along the way, such as running into the Scarecrow, Tin Man and the Cowardly Lion (Blogging Authorities and Friends in the Industry). There were even run in’s with the Wicked Witch and her scary army (Google Penalties and Black Hat Methods).
For every well written blog post you write, readers can find a dozen just like it (covering the same topic), and probably just as helpful. It’s time that we diversify and stand out. It’s time that we offer something more than useful advice and tools: It’s time that we explore more formats, packages and marketing channels! One way to diversify your editorial calendar is to offer expert insights from outside contributors.