Many bloggers struggle to give their content some pizzazz. We all know how important quality content is but you also need quality visuals to capture attention. That’s where Visme comes in. It’s a web application that helps you to create online presentations, Infographics and all kinds of interactive visual content – and it’s laughably easy to use. I first reviewed it a few months ago on the Crazy Egg blog, but a lot has changed since then so I thought it was time for a new look at this tool.
Rob Cubbon is a London-based blogger that I connected with several years ago through blogging communities and social media networks. It’s been a pleasure to watch Rob build his reputation and authority online through his blog, freelancing and web design expertise. To date Rob has published several Kindle books on Amazon covering WordPress, passive income, home-based business and more. It’s been several months since the last time an interview was posted here on the blog, but I really wanted to share some of Rob’s story here because I know you will get inspired by what he’s done just like I did.
Do you find yourself scratching your head trying to figure out what to post on Facebook and other social media sites?
I feel your pain. I manage a handful of Facebook pages and I used to spend hours trying to figure out what type of content my followers like to see and share. Then back in 2012, I found PostPlanner. PostPlanner helps you find viral content to post on Facebook and other social sites!
Email marketing is important simply because it’s a way that you can create a community around your target niche. That’s the “correct” way to say it. The real reason why marketing through email is so important is because every successful marketer knows that it’s a license to print money. The rules of business and marketing have changed, and those changes have killed many businesses. But the changes have also created enormous opportunity for thousands of others. If you understand the new playing field, grabbing your prospects attention and building a relationship with him or her has actually gotten a lot simpler in many ways.
Record, Edit, Publish: 3 little words that can have a huge impact on the growth of your online reach. Now is the time to put your fears aside, swallow your pride, do whatever it takes to put yourself in the right frame of mind to start making videos today! There is no better time than the present because the latest research from Compete Pro demonstrates that in the U.S. YouTube is more popular than Facebook.
We all know that it’s important to take time out to clean-up our streams so we can focus more of our attention to engagement. There are plenty of tools that can help us build an engaged following on platforms like Twitter and Facebook. Yet in the case of Google+, there’s only one tool that will save time and simplify the cleansing process and that tool is Circloscope. Christine DeGraff and Craig Fifield took over development of this wonderful Chrome extension earlier this year and at the beginning of each training video you’ll hear Christine say – “Circloscope is a powerful circle management tool, that can help you grow and active and engaged following on Google plus.”
Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of people you hope to read your blog – your ideal customers or clients, with all their unique behaviors and needs. Knowing who they are is crucial to developing frame and context in blog writing and, ultimately, to pinpointing (and segmenting) your desired audience, generating sales leads and – you guessed it — improving your bottom line.
I’ve tried a few WordPress editorial calendars over the years, but none of them really stuck. Then I started using CoSchedule, a blog editorial calendar that costs $10 per month per blog. Six months after my original review (which netted me a one year trial account), I’m still using it – and it’s because of one killer feature: the integration of social publishing with the editorial calendar. Let’s have a look at how the rest of CoSchedule works.
Still not on Pinterest? If you’re a blogger it might be time to get serious about marrying Pinterest with your blog. Pinterest can provide a hand full of benefits for those that are ready to take their blog to the next level.5 Ways to Increase Blog Traffic with Pinterest. One of the main benefits of Pinterest is that it could provide massive amounts of traffic to your blog, whether it’s through Pinterest promotions, or by creating that one amazing Infographic that get’s pinned hundreds of times. So how do you get more traffic from Pinterest back to your blog? Here are 5 tips that can help.
Instagram is taking the lead when it comes to engagement on social networks. Just to be clear, I didn’t just make that up, it’s a statistical anomaly I learned about from Mark Schaefer in his post Why Instagram is Becoming The Dominant Social Network. Mark didn’t make it up either – it’s actually based on a presentation by Scott Galloway, Clinical Professor of Marketing from NYU. There’s a fascinating video that you can watch here that explains how and why he feels that Instagram has even surpassed the impact of Pinterest in terms of engagement in the social media space! Wow.
By now I’m sure you have given some serious consideration to the roll that Pinterest will play in your overall marketing mix. The numbers are pretty staggering and recent studies, like this one from TailWindApp, demonstrate that the lifespan of a Pin exceeds what we can expect from content shared on other social networks and to say the least, it makes the network extremely difficult to ignore. The web is moving more and more toward a place where visual content is highly favored, and as a blogger, you’re truly missing out if Pinterest doesn’t show up as one of the top referrers in your traffic stats. When it comes to increasing your engagement levels, your visibility and your interactions with other Pinners on the popular image sharing and discovery platform – Pinterest Notifications are where it’s at!
Everyday, millions of people are flocking to YouTube searching through an endless sea of videos. They want to find information, they need a laugh, or even if they just want to be entertained they can rest assured that YouTube is the place to find just what they are looking for. Let’s face it, this is why so many of us started YouTube channels in the first place. It’s a huge platform with tremendous potential and opportunity for anyone trying to make a name for themselves online. How can you make your YouTube videos stand out among the crowd? By adding the perfect YouTube video thumbnail.
Creating a specific website just for mobile can still work for many companies. Unfortunately, creating a website that favors the small screen is quite different than a website you would create for a desktop. This puts extra pressure on web designers because they have to create a website for both a desktop as well as a mobile-optimized version. If you do not have a web designer, then thinking about these different ways customers get information will be important. A website is usually the first thing a startup company creates, so there are a few things to bear in mind.