If you've been wondering whether email marketing is still a relevant strategy to engage your blogging audience and turn them into paying customers, the answer is a resounding YES.
It's true that there are plenty of promotional tools you can use to convince people to do business with you.
However, the fact that there will be more than 3.7 billion email users worldwide by the end of 2017 makes email marketing a gold mine for the massive growth of your blog.
Today, I'm about to share with you a useful guide to writing powerful emails.
Remember that a successful campaign that drives conversions depends on a well-crafted email copy. It all boils down to knowing and applying the right methods.
Before you write your next email, make sure to apply the 6 strategies below. What are you waiting for? Let's get started.
Create Better Emails Using These Strategies
1. Be helpful and authoritative at the same time
Nothing wins people's hearts better than a helping hand.
Regardless of the objective that you want to meet through your email, whether you want people to buy your product or join your course, always let them know what's in it for them.
Talk about the benefits of your offer instead of simply stating the features. Let them realize how better their current situation can be through your help. You need to sound human and sincere, like a true friend.
At the same time, establish yourself as a thought leader in your industry or niche. Share your story and include personal anecdotes. Show proof of how you were able to help others like them. In this video Ms. Ileane introduces you the tools she used to Get Started with Email Marketing.
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2. Pay attention to your subject lines
There are plenty of marketers who have great offers but fail to convey their value in their email subject lines. People rarely open emails with vague subject lines.
As a crucial element of an email, how you write your subject lines influences people's decision to click through or ignore your messages. Nail them and your efforts are sure to pay off.
Here are some tips to write great subject lines:
- Inspire urgency by stating a deadline.
- Keep them short and sweet. Stick to 5-7 words.
- Use an active voice to spark action.
- State a surprising fact or stat.
- Pose a direct question.
- Address your recipient using his or her first name.
3. Format your email for skimmers
Readers have now become skimmers. With today's accessibility of online information anytime and anywhere, people want something fast.
If you want more conversions, you need to format your copy in a way that readers can easily find what they're looking for. Ensure that the body of your email is scannable.
Check one of the emails you've sent in the past. Ask yourself: “Will this email entice a highly distracted person to stick around and read further?”
Write your future emails for skimmers or scanners by writing shorter paragraphs (preferably 1-2 sentences). Use bullet points, numbered lists, and paragraphs. Include the links you want your recipients to visit.
4. Include an intro, body, and conclusion
Remember when you used to write essays during your English class? You may not have heard this advice but yes, keeping your emails well-structured is important. An email message should have a beginning, middle, and end.
Each part of your email (Introduction, Body, Conclusion) includes the following:
- Introduction – Begin your introduction with a friendly greeting. You can also include a quick recap of last week or an idea of why you're reaching out.
- Body – Whatever it is that you want to tell your audience, state all the details in the body. Include all necessary explanations behind your offer.
- Conclusion – In this section, mention the final action steps your readers should take. Add your final thoughts and signature.
5. Get personal with your audience
Are you segmenting your mailing list and creating buyer personas? These are the things you need to do if you want to tailor your emails to your audience's needs.
To get personal with them is to know their interests, and pain points. After you begin building your blog, collect data about your target audience. You can accomplish this by requiring them to enter personal details before they can download one of your lead magnets.
Use these personal details to get closer to them. Cater your future emails based on their background. For example, if some of your recipients love sports, you can relate your message to football or basketball.
6. Use a clear call-to-action
In every email, there has to be a call-to-action (CTA) that entices a person to act. As tempting as it can be to provide multiple calls-to-action, it's much better to focus on one per email. This prevents confusion.
Motivate people to click through your CTA by using action words like order, get, buy, shop, download, and join. Don't be afraid to repeat your call-to-action. Stating it twice or thrice is okay.
Repetition increases the chances for more click throughs. A skimmer might not notice your first CTA or decide to act later in the process.
What smart bloggers do is that they repeat a call-to-action by using a “P.S.” at the end of their emails.
Before You Go
Convert your email subscribers into paying customers by following this guide. Remember that an effective email relies on a copy that's written with a blog's audience in mind.
Last but not the least, don't forget to test your emails to check which one performs best. I hope these tips help you launch successful email campaigns and grow your business blog today.