Businesses with an online presence are almost required to have their own blog.
While quality can vary greatly from business to business, blogging offers the ability to bridge the gap between enterprise and end users, which can result in more transparency, better communication and responsive customer service. This ultimately results in an improved reputation and higher revenue, making a well-done blog a powerful asset.
Benefits of Using Tumblr
When it comes to blogging platforms, one name that’s been very popular among bloggers is Tumblr. Its primary user base of younger users is continuing to increase at a massive pace, and has achieved huge growth from the time of its launch.
In fact, the consequences of posts on Tumblr and similar microblogging platforms can have dire, real-world consequences because of their huge influence over younger generations.
Even though there are many blogging and publishing platforms online, the advantage of Tumblr is its simple yet visually appealing aesthetic, its flexibility and the fact that it acts as a social networking site as well. Tumblr looks great on smart phones too, have a look at some of their mobile device friendly themes.
Since social media plays a pivotal role in internet marketing and search engine optimization, blogs hosted on Tumblr benefit from the advantage of the juicy link empire of Tumblr by default. This helps in attracting organic traffic at a faster pace which is something that has worked for many businesses.
There are millions of people blogging online, on Tumblr and elsewhere alike. However, bloggers’ results vary greatly, mainly due to marketing or promotion efforts, the content one feeds in the blog and the frequency of new content. As Tumblr allows curation of content in the form of ‘reblogging’, one can take advantage of this system to keep updating posts at regular intervals and network with other bloggers of the same niche. This can also help in achieving greater traffic, visibility and revenue from monetization sources.
Tumblr Infographic
Here's a great Infographic that demonstrates some of Tumblr's hottest features and statistics.
Have you used Tumblr yet? Share your experience with Tumblr in the comments below.
Very well done info graphic! Tumblr can be a big traffic sender if you put some time into producing good, native content for its user group. This is because the platform makes it easy to share posts and content.
The young crowd? Never new that about Tumblr….very good to know Amy.
As for readability I feel Tumblr teaches folks a smart lesson; publish readable content to get more of your content read. Or to have your content read on the regular. Tumblr users do it as you note in this AWESOME IG but bloggers on WP sites or any site for that matter should mix text and images to create an inspired, scannable experience.
I’m huge on using big, eye-catching images of me in paradise. These reel in some attention spans for sure. I complement with scannable text, and I also add quite a bit of weird colored text here and there. Ugly kinda weird looking text. I admit it. But hey it’s eye catching and it also breaks up my posts.
Since I’m publishing 7,000 word posts these days it becomes imperative for me to break things up. Tumblr users or any bloggers would be wise to keep things readable.
Amy, super IG and a helpful post overall all. Keep up the great work/play!
Ryan
I think Tumblr has a lot to offer. However, people really do have to follow the steps outlined in the infographic.
As all are engaging in FB, Twitter and Linkedin they left some resources like Tumblr which are yet untapped. Of course the Infographic is really awesome that one can definitely be a Tumblr titan that much insightful the above article is.
thanks for the article Amy/infographic- i am in 2 minds about Tumblr, i was talking the other day to a very well know person in social media who told me that tumblr is going the way of myspace and additionally mavsocial (which my company has developed and publishes to tumblr) has virtually nobody using the tumblr functionality.
Having said that i personally like tumblr – its a great way to combine text and visuals so i hope that it doesnt go away
Really useful inforgraphic. Did not know tumblr was so popular. It is really an untapped niche. (Note to self) Gotta do something about it.
Thanks for sharing Amy. Great work. I am going to try to follow your tips.
Neil
Hi Amy, I was an absolute fan of tumblr and loved going through all the infographics and other posts, but as a Mum of 7 (eldest 23 youngest is 7) I am usually browsing when the kids are never to far.. I have found that lately some of the content has included porn or very crude pictures.. I know tend to browse when the kids are not around but it has turned me off the site and although I do post videos (clean ones) and other information, I feel that this lets the site down.. I love graphics and infographics are really awesome and I love the Tumblr Titan!! 🙂
First of all love the infographic, next I have to say that I do use Tumblr but after reading this post and checking out the infographic, I’m not really using it to my full advantage, suffice to say I’ll be changing my tumblr tactics from now on!
Hi Amy, I am using tumblr as a source for ranking my youtube vidoes. It has got great authority and I get many pageviews on my videos using it and thus it helps them to rank them on Youtube. This infographic is an eye opener for me because now I can leverage more traffic.
Really Tumblr is playing an increasingly important role as an arbiter of arts and culture in the cyber landscape!!!
just discovered tumblr as a potential source to rank my youtube videos/channel,looks like its playing bigger role than i knew, thx for the great post and the useful information
I have an account with Tumbler when they took over Squidoo they transferred me to here Never used it I loved squidoo untill the last year I stoped using them They let the wrong people try to run it any Way Thank you I will look at it again
Hello Amy,
Great to know some new and impressive information about tumblr. I didn’t know that tumblr can be so helpful for link building.
In the infographic it’s written that tumblr provides do follow link. As I know this dofollow link stays for few moments and after that it becomes nofollow.
Can you please make this part more clear to me?
Great infographic. I rememeber using Tumblr back in 2011 or something. Within a month I had created over 56k backlinks due to getting loads of reblogs for a few pictures that went viral. I don’t know how Google would treat such massive amount of links now though. Maybe it’s worth trying out? 🙂
Very nice infographic! Does this mean that as a 50-something year old, I shouldn’t use Tumblr?