sales

When is a Sales Page Not a Sales Page?

Sales page writing is an art, but before you write your sales page you need to know the three steps to successful online marketing: 1. Getting people to your blog or website. 2. Keeping them there. 3. Converting them into subscribers or paying clients on your sales page. You’re probably familiar with those steps but do you actually focus on them, check your site statistics and make changes to increase your conversion rates and improve your sales pages?…continue reading…

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Say Yes: 8 Tips for Creating a Winning Proposal

Most of us have a love-hate relationship with writing proposal. When we’ve decided to start our own business we should be ready to communicate with clients. On the one hand, we adore being asked. After all, proposals are the lifeblood of our business, so who doesn’t appreciate being wanted? On the other hand, we despise unknowns. And by their very nature, requests for proposals are full of them. They force us to make assumptions, pressure us to draw conclusions, and often propel us into chaos. No wonder proposals evoke feelings of doubt and vulnerability in even the most staid professional.

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