proposal

Most of us have a love-hate relationship with writing proposal. When we’ve decided to start our own business we should be ready to communicate with clients. On the one hand, we adore being asked. After all, proposals are the lifeblood of our business, so who doesn’t appreciate being wanted? On the other hand, we despise unknowns. And by their very nature, requests for proposals are full of them. They force us to make assumptions, pressure us to draw conclusions, and often propel us into chaos. No wonder proposals evoke feelings of doubt and vulnerability in even the most staid professional.