Content

Blogging Away: 7 Reasons Rookie Bloggers Fail

Blogging is a demanding process which consumes a great deal of time. People often overlook the fact that the articles must not only be well-written, but also relevant and interesting. This is the only way to spark attention and direct some traffic your way. Stick to the topics you know forwards and backwards, and things you do best. By providing people with new insights, unique angles, and expert opinion, you earn their trust and build a loyal audience.

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9 Lessons Learned from Content Marketing Mistakes

Unless you’re brand new to the internet, you’re probably already aware that content marketing is the weapon of choice among businesses with an online presence. Broadly put, the term refers to the distribution of helpful online content to boost customer interaction and increase profits. While creating material for your website or social media channels may sound simple, getting it right can be a difficult, complicated process. In fact, the ugly truth is that many companies fail at content marketing. Here are 9 lessons I’ve personally learned from my experience working on content marketing plans.

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Filler Content: Do You Need it in Your Content Marketing Strategy

Filler content refers to basically all kinds of posts that you write and publish just to fill in a gap, posts that don’t provide much practical information and that aren’t really worthy of people’s shares. “Content is king” is what many bloggers preach. And although the word “king” might be an exaggeration, you will hardly be getting any traffic if you are low on content. So looking from that perspective, there comes a question – should you publish filler content just to keep the posting frequency high?

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