Update on the Latest Anticipated SEO Trends
Are you running a website? If yes, then you must be aware about the various advancements happening frequently in the SEO industry. If you don't follow the current trends, you are likely to disappear from the search engine results page. Therefore, it is the demand of time that you should understand each and every variation that is taking place in the Search engine optimization systems.
One of the best and recent examples are the Panda and Penguin updates. The year 2012 we saw some of the biggest changes in the way search engines work. So many webmasters have already experienced a drastic change in the ranking of their websites. This is an alert that you should not take lightly, because you might have to pay a great price for it in the form of less or no profits.
If we look at these changes from the other point of view, they are really positive. Although, many Search Engine Optimization companies are still struggling to get their position back in the search results, this has given a chance to those website owners who are implementing the best and ethical tactics in their content, to get a place in the search results page. In the recent times, these changes are being introduced frequently and we can expect many more changes and surprises in 2013.
Therefore, we should be prepared to face any kind of challenge thrown by Google in the form of updates. Let us have a look at the different key SEO trends that we can expect in the year 2013 and the years to come:
More challenges expected in Google Algorithms….
Certainly Google Algorithm updates will continue to have an impact on SEO in the upcoming months. Moreover, the basic considerations for online businesses will remain as it is. The Authorship element will be one of the most complex search engine trends considered by Google's Algorithms. This is a system that allows an author to have their profile picture from Google plus appear next to their listing in search results.
Now, the individual's Authorship will also be given more emphasis along with the whole website. We will also get to see many improvements in the content, as spamming will not going to work anymore.
The most esteemed assets in 2013 – Multi-channel tagging, Web analytics & CRO
Multichannel tagging, Web analytics and conversion rate optimization (CRO) are the three most important tools for marketers who want to survive in any kind of economic pressures. Let's take a look at these three Internet marketing strategies in more detail:
Multi-channel tagging: Nowadays, it is challenging for Internet marketing specialists to decide which channel they should focus on in order to increase their sales. Therefore, to help with get a handle on this crucial problem, the best solution is Multi-channel tagging. Providing multiple engagement points for the consumers to make a purchase, improves the convenience and eases of sales, and ultimately boosts profit.
Web analytics: Web analytics play the most essential role in the creation of marketing strategy for any kind of business, as it allows them to better understand their customer's desires and online behaviors.
Marketers are realizing the importance of web analytics and they are using it for monitoring and optimizing their campaigns in real time. Using Google Analyics, they can easily get the information like how many visitors are coming to their Web site, where they come from, how they get there, where they are going, where they drop out and many more. So, now you must have realized how Google shows ads relevant to your previous search? Yes, this is because of web analytics.
Conversion rate optimization: Conversion rate optimization (CRO) is the process of raising the ratio of conversions to traffic on a website. The need of lead generation and ecommerce Internet marketers led the evolution of Conversion optimization to a great extent in order to enhance the website's results.
Retargeting will be based on consumers Interests
It has been observed that 8 out of 10 visitors to an e-commerce site never complete a purchase. With the technique of retargeting consumer’s behavior, marketers can recover their lost prospects. On the basis of the previous searches made by consumers on a company’s website, marketers can easily retarget their ads on other websites to appeal to those specific consumers preferences or products that the consumers have browsed, but not purchased.
Changes in Google shopping- the search giant's Internet Marketplace
Google shopping is a great service that allows the users to search for various online sites and compare the prices for the product they want to purchase.
As Google is introducing various developments, there are the strong chances of Google Service will soon become entirely a paid model? When this change will occur, the marketers would have to pay the company for listing their products.
Google may decrease its reliance on anchor text
As we all know that anchor text is the best way to get links to your website. Although, with the updates like panda and penguin, Google will pay more emphasis on the thing that these links occurred naturally or have been manipulated. However, it may evenly reduce its dependency on anchor text as far as it has slightest effect.
Guest blogging will be the best source to build trust with new people
Guest blogging is simply defined as writing a post for a blog other than the one you manage. Usually, it is a non-promotional method that offers a different perspective to its readers on a particular topic. It is one of the safest white-hat tactics of link building in SEO. This year we will get to see, guest blogging becoming the most imperative force in link building with paid and sponsored ones.
Revised structured for Local Listings and Google Reviews
Local listings help you to reach your targeted customers. In order to obtain a lead generating search visibility in Google, local organic search results are one of the excellent marketing sources. And these local organic search results are the search listings that appear with Google reviews. Therefore, by extending the control over the local listings, Google has revised its structure to determine duplicate contents.
Brand Building for a stronger relationship with the customers
The stronger your brand, the stronger will be the relation between you and your customers. Brand promotion will be the best marketing strategy to make your products recognizable by gaining customer loyalty in order to improve the sales and overall value of the business.
Social media is gradually evolving as an effective tool for businesses
Social media is without any doubt, the best marketing and communications tool available for the marketers. The significance of social media to marketers is now more logical than ever, as it enhances the opportunity for a brand to reach a large number of both potential and current customers. Therefore, the various social media sites like Facebook, Twitter, Google+, Linked In, and Pinterest are likely to get continued attention.
Google+ Authorship: best way to gain an edge over the competition
Through this social networking site, Google allows the users to claim authorship of the contents that they write. Your profile picture and a link to your Google+ account will be shown, when your content appearing the search engine results page. This will help greatly in building readers trust and following through the social network.
Content will continue to get a vital importance
Sharing good quality, unique and relevant content socially and through other means can get a stronger influence in the Google algorithm. Following the right content marketing strategy can surely bring out the outstanding results in the form of traffic and rankings. Since, after the panda update, the importance of quality content for boosting the organic search ranking has increased and it is believed to be continuing to get the importance in 2013 and years to come.
Use of Google Disavow tool
The tools like disavow links introduced by the Google will play an important role in removing the offending links. This fantastic tool will help the sites that have been struggling to recover from a penalty due to bad links. Get more insights by going through this link.
A Remarkable change in Link Earning Procedure
Now it is very essential to check that whatever backlinks you are getting to your site should be relevant in order to maintain its reliability in the search engines. This will help you in receiving better ROI.
Keyword referral data would no longer be available
It has been predicted that by the end of 2013, more than half of the keyword referral data will not be available for the majority of businesses.
Conclusion:
So, these are some of the trends that you will have to deal with in order to remain ahead in the cut throat Internet Marketing competition. In the world of SEO, the trends are likely to change, every now and then. Therefore, every SEO expert needs to stay up to date with all the latest changes.
How are you staying on top of these SEO trends in the coming year?
Hi Sanket! Very interesting post with lots of good and informative points. Could you say some more about Multi-Channel Tagging? Or give some examples?
You will get more information about it here : http://online-behavior.com/analytics/multi-channel-funnels
If you write your blog posts in-order to gather more audience, then your site will also rock on Google. Follow basic SEO and yeah do promote on different social bookmarking sites!
Have fun!
🙂
Definitely Dhruv! Guest posting really helps to build quality back links as well as drive more traffic to your blog and this year it has already become latest trend. Social media optimization has always been on first priority for me to drive huge amount of visitors. Thanks Sanket for sharing your expertise knowledge with us.
Hello Sanket….
That is definitely a very good post… Whenever Google updates its Algorithms.. Business either gain or lose the rankings.. Keeping track of the trends is very vital to keep your business on track..
Thanks for the informative article…
Hi Sanket,
Thanks for the updates and pointing out SEO trends. I think SEO is getting harder day by day, but quality work still hold its place in search engine.
You are right Sarah, Earlier (before Panda) I use to follow same seo strategy in projects but now I have to plan different strategy in all project so that my client get maximum benefits.
Hey Sanket,
Nice post and Thanks for sharing this useful post with us. Yes, whenever panda update there is always change in ranking. I am totally agree with you that guest posting is best way to get links with other blogger and social media sites really play important role in promoting a business.
I think there are so many changes that many have even lost track. I don’t bother that much any more as to what’s happening. I just keep a tab on the basics and that’s about it. There is a limit to what anyone can do. Let them update what they want. The hell with them and the trends.
Hello Sanket,
What a lengthy and interesting read 😀 . SEO is going down and with time, it will finally be extinct. Many bloggers and web masters who get caught by the Google updates are SEO experts, right? Love your post and do have a lovely weekend bro
You forgot to mention an important and upcoming ranking update by Google, most probably in the 2nd half of 2013.
During SXSW in Austin, Texas, Matt Cutts has announced about a search engine algo which will “Demote low quality merchants ranking high in SERPs.”
It will be a revolutionary update from Google from E-Commerce point of view.
Nice article, thanks 🙂
I don’t have sufficient information about that update. Do you have ? And this post is about rising trends in seo industry. When I will exact information about that Google update, I will write on it.
Awesome and well written post !
thanks for sharing these points were very useful for me thanks for sharing !
Interesting, I had no ideas that disavow tool exists – it means that you can harm your competition after all…
Great post, thank you.
The info is really important, followed most of the given links, reading them at this very moment.
So again, thanks.
So… essentially everything gets more important while nothing gets less important?
Sounds like fishing in the dark to me…
It is interesting to see how Google is weighing upon guest blogging to approve credibility of a blogger/blogs. Seems like the way to go from now. Thanks for the heads up.
Hi,
These all the detail about what changes in our websites for better blog.
Thanks for share with me!!
Hi Sanket,
I agree with you, that we`re going to experience more changes SEO. Last week Neil Patel already posted about the changes going to happen according to him.
Weight-age for Links from author bio may decrease. Author rank will gain more popularity.
Even the social networking may get advanced in tracking the profile rank, as it`s easy to get likes and plus ones from paid sources so Neil think that Google may also count social networking author rank.
Anyway it`s going to be more fun to see all quality sites.
~@Khajamoin1
Thanks a ton for the post, you have shared some really good points, would implement it right away.I don’t know much about it, often I take help from my female friends because they know in depth. I really liked the point about Branding strategy.
Fabulous Post; Thanks for Sharing! Agreed that due to continuous algorithmic updates, it is quite tough for webmasters to rank their site high on search engines! In my opinion Conversion Rate Optimization is one of the most important aspect to increase website conversions with effective manner!
You cannot imagine how much time and money I have been spend to learn how to ranking my image… I never find one with so much good content like your post…
Thank you so much Evan….
Hi Sanket,
I struggle with keyword choice but it does set a target. How will our websites look without keywords? This was very enlightening information.
Jennifer,
Keywords are somewhat very useful for the website promotion. Now a days keywords are replace with the partial matched keyword terms. There are many sites available who do not have keywords but they still optimized based on image & branding.
Thanks for reading out!
Hey Sanket,
You have a very well-written and informative post. Thanks for the updates on how to stay intact in SEO. There is no denying that SEO is evolving fast and the more it evolves, the harder it is to catch up. Having such updates will relatively help anyone to still be in the race. But who knows what will happen in the future of SEO. Thanks again for sharing.
Thanks for sharing the SEO trends, I’m sure this will definitely impact the internet marketing campaign.
great post sanket, as google is rolling out new updates its becoming tougher to get high rankings and now guest posting is a nice way to keep yourself protected but that isn’t for sure
According to your post it says,”…It has been predicted that by the end of 2013, more than half of the keyword referral data will not be available for the majority of businesses….” This is serious. This means that we as bloggers should stop putting emphasis on increasing the density of key words in our articles.
Google continually on changing its rules and procedures for making a search page list.You shared really new things ,which belongs to SEO 2013.Thanks ,for sharing these.
Hi Sanket , this is really a very useful article even for expert bloggers. The facts and the ample information provided by you is really useful and not easily available. Thanks for all this information.
Google animals are real threat for blogger .. but for only those who implement BH SEO methods in their promoting and content creating.
Other than that their is no need to worry for these bloody animals. Considering the linkbulding I love guest blogging and article submission.
Considering the web analytic I have one suggestion for you, if you want to check all your website ranking in one place : Heatsync, here’s the review : http://blogvkp.com/heatsync-a-powerful-website-analytic-review/
In about 2 years, in my opinion, Google will begin ignoring anchor text because they are manipulate too easily
I am really impressed by this article as it contain valuable information on a topic I really like. Seo will always be an important part of our efforts, as bloggers, but I always consider that focusing on quality content will pay off on the long run.
Excellent post! Very comprehensive and it covered a few areas I hadn’t looked at very hard before, but will give it a try.
Thank you again!
Thanks for your kind comment Stephen….
Hey Sanket What an Impressive Write up.Yes you have rightly mentioned that keyword referral may not be available to half of the online businesses.Keep up the good work
Sanket,
I am making it a goal to become more “active” in not only the big social media sites but also lesser known sites with a solid base of users to drive traffic to my t-shirt blog.
It’s been a little slow going, but I am starting to notice a steady stream of traffic.
With many more algo changes coming in the future, blogs like mine, cannot rely on search traffic and have to find creative ways to drive traffic.
Thanks you for sharing this.
Hey Sanket , Really a nice post. What i liked most in your post is the impact of Guest Posting in the near future for bloggers. I agree that in the next few years google will surely define Guest Posting as the key factor to achieve high SERP`s.
But besides these , we always need to keep in mind that conetnt will play the major part as if your content doesn`t impress google bots then no SEO tricks are going to work for you.
Hope to see more articles relating this from you in the upcoming future.
hi Sanket a very nice article…!
Google is more concentrating in its changing algorithms and working on the artificial intelligence to judge the quality content in the blog., there fore it is very hard to get a continous good rank in google’s eyes…
you’ve given very good exposure here sanket, thanks for the same..:)
Wow Sanket,
That was great, it is really challenging to all of us to keep updated and stay ahead. Really enlighten me, and help me to anticipated upcoming SEO trends. Great share really Sanket.
Too much worries and too much hard work, if you have a site that has been hit by the latest updates, and still want to try to recover, so focus on content, and high quality backlinks from authority sites. but a good way is to start clean with a new website and new domain name .
Hi Sanket..Quite an interesting post….Most of the SEO concerns of 2013 are discussed here and it is great to see that you’ve suggested some interesting alterations to the currently popular techniques…Thanks for sharing this…Cheers.
great Post and very important information ..i agree with you if we should be aware of advancement happening in seo .we should be update about the changes occurring in seo .thanks for your kind useful information and suggestion.
this is simply a great post thanks for sharing mate !
have a good day ahead !
Hello Sanket,
Google is ever changing and seemingly trying to get it right for the user. Above all I think good content can rule the day, but it takes each aspect of what you covered (plus a lot more).
I look forward to more of your seo postings.
very true…it is the competition in the market for the same content that google has to update its algorithms to ensure that the quality content is always provided to the readers. Thus, it will always be taken into consideration by any of the google updates further also.
From time to time, its evident that Google Algo is not giving much importance to most advance things like Directory, Article Marketing, etc. We all know that its significance has decreased a lot, but now, in this post Google Panda era all webmasters must stick to basics to win in blogging industry like Guest Posts to build backlinks, giving Giveaway on blog to gain popularity, etc. These are some of the best sure way to go parallel with all the future Google Algo updates.
I am agreed with your point here. The person who don’t move with the latest market trends, never see any kind of success in the SEO field. Most of the marketers always recommend to deeply stay in touch with latest upcoming trends, and highlights from different niche.
Moreover, Google has changed the way we use to do SEO for our websites, and in the future the company will roll out more deadly algorithms to make their search relevant and clean from the spam.
Hi Sanket,
You certainly touched upon a hot topic or as you’ve already stated, one that should be on every marketers mind for 2013!
SEO is a very ‘slippery slope’ to tread even without all the changes that increase this challenge!
You offered some pretty insightful info and tips on the subject and for that I’ve benefited and thank you!
Hopefully Google will go ‘easy’ on all of us this year … although that’s highly unlikely 🙂
Thanks for the information and the time it took to put this together!
TJ
The Panda & Penguin updates are def’ the most interesting updates to come from the Google algorithm since the birth of the internet. But it’s certainly not as scary as webmasters initially thought, essentially search is more about the consumer now. In theory it always was, that’s what Google always wanted but now things have actually been implemented.
To be honest I no absolutely nothing about SEO (which is why I leave this subject to my guest posters) which is why I am glad to have installed an SEO plugin which (hopefully) takes care of the SEO stuff for me. 🙂
The good thing about these Google updates is that the scummy blogs are being knocked down which means the legitimate bloggers have a better chance of a good ranking.
Thanks for sharing some of the best points through which seo campaign be successful and get minimum effect by google algorithm
Thanks for making some of the best points here for making SEO campaign run successful and get minimum effect by google panda and penguin these are the best guidelines
Great article indeed, but let’s remember these are only predictions and nothing set in stone to happen.
We all know Google is seriously campaigning for the use of quality methods concerning building ones website’s rank.
That’s a fact!
Social media is indeed looking so important in engaging with and would love for Google to reward those that use it extensively, a better ranking for their piece of content.
Thank you for a great article.
Though I have seen most of the content several times before, some times it is of great value to see it reworded. It’s worth to remember that without the teacher (you)even basic knowledge will remain unknown.
I will print out this article and use it as a checklist, for all my present and future blogs.
Regards
Joseph
Great content Sanket. Content is always their prime factor to judge a blog so we must concentrate on content first and for link building guest post is better method. Thanks for sharing your views..
Hello Sanket
Great Article. I am new blogger. Really i don’t know much more about SEO. I am trying to get more thing about it. Your post is really helpful for me. It is litle bit complex but nice.
Seems 2013 will be a nightmare year for Internet marketing as the algorithms are effecting sites too much you have mentioned some of the best points to get rule on search engine
Great Blog sanket, I am very impressed by reading your blog. some tips like more anchor text reduce the reliance and guest blogging increase the traffic to website is really good.