Unique Strategies to Promote Your Podcast and Grow Your Audience

25 Comments / Featured, Tech / By Ileane / 08/09/2013

Podcasting is Growing at Alarming Rates!

iTunes recently announced that the platform has reached over 1 billion podcast subscriptions. This is a huge accomplishment considering that there are only around 250,000 active podcasts currently listed in iTunes (the world's most well known podcast directory).

This explosion in growth, often referred to as the podcasting renaissance, is typically attributed to the increased use of SmartPhones like iPhone, Android and Windows phones,which make subscribing and listening to podcasts more accessible to users across the globe. If you haven't started podcasting yet, now is the time to get your show up and running on iTunes so you can reach a whole new audience of listeners and grow your audience. But if you started a podcast already, you might be looking for some advice on how to get a bigger piece of the podcasting traffic pie.

How To Promote Your Podcast: There's More To It Than iTunes

According to Rob Walch, VP of Libsyn, there are 8 million active episodes in iTunes. Out of those 8 million free podcasts in iTunes, 1 million are currently hosted on Libsyn.

*for more information about hosting your podcast with Libsyn go here.

In the image above you'll see the podcasts that were being promoted in the iTunes directory at the time I grabbed the screenshot. When you're inside the actual iTunes interface you can scroll to the left and see more featured shows. But regardless of what page you're on in the iTunes directory, there is always a finite number of shows that are featured on the front page.

Put it this way, even if there are 150 shows that can be featured on iTunes at any given moment in time – well, you do the math and tell me what percentage of 8 million 150 is – then you'll have an idea of what the chances are for you getting featured in iTunes. I'm willing to bet that you have a better chance of ranking on the first page of Google for your highly searched keyword phrases then you do of being featured on the front page of iTunes.

Of course that doesn't mean that it's impossible to make the front page of iTunes.

Look at popular shows hosted by internet celebrities like John Lee Dumas, Joey Kissimmee (I interviewed Joey here), Amy Porterfield or even Pat Flynn. All I'm saying is that you need to think outside the box and take advantage of some unique strategies that might not come to mind right away.

Don't give up hope if you're show isn't featured under New and Noteworthy on iTunes. Put a strategy in place that will help you get noticed and grow an audience of loyal listeners as time goes by. Try these simple tips and keep an eye on your stats as they start to climb the charts.

UPDATE: Pin Your Latest Episode to Your Twitter Profile

Libyn introduced an updated version of the media player that available to all Libsyn customers. You can see an example of the player being featured in the header on this blog. One of the really cool things about this player is the way it looks in a tweet! What you can do is auto-tweet from your account and then go back to Twitter and Pin the Tweet to the Top of Your Twitter Profile. Here's how it works:

Get Featured On Your Favorite Show

This is my number one tip and it's one that I'm sure you can take action on right away. The reason this I know you can do this is because I have done it several times myself and it's all thanks to one simple tool – SpeakPipe.

If you're wondering what the heck I'm talking about, let me explain what SpeakPipe is.

It's an online service that you can sign up for that will allow people to use the mic on their computer, laptop or mobile phone to leave you a voice mail. The people from SpeakPipe will give you a snippet of code that you can place on your blog and anyone who has a microphone can ask you a question or leave a comment via voice mail. The blog owner (or in this case the podcaster) will get an email with the mp3 file of your voice recording. I even utilize SpeakPipe on my contact page here on Basic Blog Tips and in the sidebar of my other blogs.

SpeakPipe has become extremely popular among podcasters and even if your favorite podcaster doesn't use it, you can leave a message or ask a question for someone who does. I've left messages for Dave Jackson at School of Podcasting, Jon Overall at WordPress Plugins A to Z, Daniel J. Lewis from The (award winning) Audacity to Podcast Elsie Escobar on the Official Libsyn Podcast The Feed, and many more!

The key here is to be sure to say your name, your show name and your url at the beginning of the message. Then try not to ramble on – state your message clearly and concisely. Don't make it too complicated or you might not make the cut.

Be creative here, by that I mean, don't go out and ask a bunch of different podcasters the same question. And you don't have to leave a bunch of messages in the same day. Spread them out a bit, but pretty soon, you'll find that your name is popping up on shows all the time. Eventually, people will get used to hearing your name, and in order to find out more about you, they'll end up listening to your show. Here is a presentation I put together to give you a little encouragement. I also included instructions for using your Android phone since SpeakPipe only has an iPhone app right now.

SpeakPipe Keeps The Conversation Going from Ileane Smith

Of course the ultimate way to be featured is to get interviewed or be invited to a round table discussion on your favorite podcast, so just be ready when the time comes.

LISTEN NOW!

My Interview with Ryan Hanley on the Content Warfare Podcast

In the meantime here are some bonus tips for promoting your show. You might be familiar with some of them, others might be new to you.

Get Your iPhone and Android and Windows Phone Apps Through Libsyn

If you are using Libsyn to host your podcast, find out if you are eligible for creating a SmartPhone or iPhone app for your podcast. I got approved for my app recently and now people can find my show on their Windows 8 phone. Here's another screenshot for you.

Ms. Ileane Speaks on Windows Phone 8 — Ms. Ileane Speaks – Windows Phone 8 App

It can't hurt to make your show available on as many platforms as possible but now more than ever, Smartphone access is critical to the success of your podcast.

Start a YouTube Channel to Promote Your Podcast

I know this sounds like a far-fetched idea, but remember we are thinking outside the box here. YouTube is the number two search engine on the planet so why miss out on the chance of being discovered there!

The folks at Spreaker make it extremely simple to upload your audio file directly to YouTube from your Spreaker account. Take a look at this episode of Jack Podcast that got nearly 2,000 views (listens) over the course of the last 3 months.

NOTE: The Spreaker blog is another great place to be interviewed and grow your audience.

Promote Your Show on Social Networks

You know this one already right? No but you don't understand what I mean.

I'm not just talking about Facebook or Twitter.

I'm talking about those “other” social networks like Google+, Pinterest, Instagram – come on people – think out side the box! Google+ has a couple of fantastic communities over there, and I'm a moderator on one of them so you know it's got to be good! The Podcasting Technology Resources Community on Google + is an awesome resource for any podcaster. You can spend a day or two, just looking around and making friends and I'm sure it will be one of your favorite places to hang out and rub elbows with other podcasters. And you know what – from day one when you join the community you get to tell everybody about your show. How cool is that. You get one shot on blatant self promotion so make it a good one. It's not one of those group where people are posting links all of the time but once you get to know folks they will check out your show.

Instagram and Pinterest are fun platforms you can use to quickly get the word out about your show and keep the momentum going. Cynthia Sanchez can get you up to speed with the latest and greatest on using Pinterest to get traffic in this episode of her podcast Oh So Pinteresting, and check out this episode of The Social Hour for some Instagram tips.

BONUS TIP: This tip came from a comment made by Ron M from Adwisely.

Use Your Business Card to Promote Your Podcast

I couldn't agree more with Ron's comment where he mentioned that business cards are an underrated promotion tip. I actually use this strategy every chance I get. Whenever I go to Meet Ups, or when I attend any offline events I always bring along my business cards. Here's a look at the cards I'm using now. I purchased them from Moo Cards.

Using a business card is great for branding and it lets people know you mean business! The other benefit is more on a personal level. For example, let's say you are at a networking event or a conference and someone hands you a business card. If you don't have one to hand them back, deep down inside you'll feel just a little embarrassed.

You'll feel a little empty inside because you know that no matter how good your podcast is, this person just made a bigger impression on you, than you did on them. Trust me that is not a good feeling.

So get yourself some business cards and keep one or two in your wallet, just in case you meet someone while you're out and about doing chore or running errands. It's a great feeling when you are the one handing out the business card and you can watch someone's eyes light up when they see it. So head on over to Moo and get yourself some business cards.

How Do You Promote Your Show?

Don't forget that you need to get your show listed on Stitcher, Audioboo, Blackberry, Blubrry, Zune, SoundCloud (Ian Anderson Gray is getting fantastic results for his show over there), TunedIn, MixCloud and any other network you can submit your show's RSS feed to. And I'm sure there's even more unique strategies for podcast promotion that I've yet to discover, so let's keep the ball rolling.

Recommended reading:

What are YOU doing to promote your podcast?

25 thoughts on “Unique Strategies to Promote Your Podcast and Grow Your Audience”

Ryan Hanley
08/09/2013 at 7:07 AM

Ileane,

Great ideas here, thanks for the shout out! For anyone that is worried about the process of getting a podcast going, I’d second your recommendation of SoundCloud. It’s a great platform for adding audio to your content mix without having to go through all obstacles of getting on iTunes.

Hanley
1. Ileane
  08/09/2013 at 8:02 AM
  
  Hi Ryan! I didn’t know you were using SoundCloud too! I need to head over there and make sure I’m following your show there too.
  You’re doing such a fantastic job with your show, I’m sure you’ll turn up in New and Noteworthy any day now.
  Thanks for your support. btw – are we having morning sickness yet? I hope your wife is coming along just fine these days. Tell her I said hello 🙂
  1. Ryan Hanley
    08/09/2013 at 8:18 AM
    
    Ileane,
    
    She’s actually doing great. Due in November…
    
    I created a SoundCloud account so that I could read my Text based blog posts and add them to the post. See: http://www.ryanhanley.com/dare-to-be-first/
    
    That’s the first time I did it… more to come.
    
    Thanks!
    1. Ileane
      08/09/2013 at 8:28 AM
      
      You should set up a new YouTube channel, and upload those files to Spreaker and send them over to the channel. I bet that would work out well for you because you already know how to SEO the heck out of it. Let me know if you decide to try it.
      
      In fact I’m going to start doing that this weekend so I’ll keep you posted. I recorded the audio version of the post I did about Ethical Blogging so I’ll start with that one.
      
      Gee Ryan, we could probably talk about podcasting all day! lol
Dean Saliba
08/09/2013 at 8:16 AM

I have recently started doing videos and eventually I want to turn them intto podcasts in order to reach even more people, so these tips have come along at just the right time for me. I’d love to see a post about to promote videos. 🙂
1. Ileane
  08/09/2013 at 8:31 AM
  
  Dean, I thought you read that post about promoting video already. Here’s a ton of them right here in the YouTube category. https://basicblogtips.com/category/youtube
  You’ve got a lot of catching up to do 🙂
Ferb
08/09/2013 at 9:42 AM

About me YouTube is one of the platform that will effectively bring big audience to your podcast and I love to know more about promoting podcasts thank you.
Ron
08/10/2013 at 1:23 AM

Hi Ileane,

Just came across your blog and am glad to read through your awesome content. I totally agree, podcasts are, “Growing!” So many bloggers and internet entrepreneurs are now adding in podcasts to their sources of web content. You outlined great strategies for promoting ones podcast, and one that works well from my experience is having a business card.

Very underated! A business card with info on your podcast, can really be of big help. With a business card people can easily remember where to check out your podcast. Overall, great article!
1. Ileane
  08/10/2013 at 4:04 AM
  
  Excellent idea Ron. I am going to add this one to the post. Please come back and let me know what your website or podcast is and I’ll add a link for your site in the post. Thanks so much!
  1. Ron M
    08/10/2013 at 2:59 PM
    
    Hi Ileane,
    
    Thanks for your response. My website is Adwisey.com. It is fairly new but is dedicated towards helping Internet Entrepreneurs & Bloggers.
    
    I appreciate you adding in the tip, to an already great post and look forward to reading more of your helpful content! Thank you 🙂
David Jones
08/10/2013 at 2:09 AM

Never knew about podcast ! Though I am a video blogger :/ Have to try it soon .
Adeel Qamar
08/10/2013 at 2:13 AM

Nice post dear. No doubt, podcast are growing very fast as many bloggers are using it. It is also a good source of sharing information with the readers.
Sharing is the best way. Recently i am posting videos on my YouTube channel but i will also convert them into podcast and share them on iTunes as well as make new channel for these podcast.
Pramod
08/10/2013 at 5:10 AM

I’ve seen many top bloggers podcasts ..now its time for me to create one of my own . Thanks for sharing the details with us Ileane .

-Pramod
Lynne
08/13/2013 at 11:24 AM

Wow! Great information on podcasts. Wasn’t aware that they have become so popular. Need to get started. Thanks for the tips and very useful information.
Jeff Brown
08/13/2013 at 7:26 PM

Good stuff Ileane. I have used the SpeakPipe suggestion you gave to great affect actually. I highly recommend it.
1. Ileane
  08/14/2013 at 5:02 AM
  
  Hi Jeff,
  SpeakPipe is my “secret” weapon 🙂
  
  I say that because I took down my contact form months ago and replaced it with SpeakPipe. It keeps the linkbuilders out of my inbox. Most people would be afraid to take down their contact form but the majority of my audience knows that they can get in touch with me by signing up for my list, following me on social media, and if all else fails – they use SpeakPipe. 🙂
  
  Thanks for stopping by and leaving a comment Jeff, great to see you here.
Nadia
08/13/2013 at 9:36 PM

Hi Ileane, I just stumbled on your site and have bookmarked a ton of your blog archives. As I work towards launching a podcast for The ClinOps Toolkit, your tips are surely going to come in handy. Thanks for the great resource!
1. Ileane
  08/14/2013 at 5:04 AM
  
  Hi Nadia,
  
  Please tell me more about your podcast. Are you having any problems getting it up and running? Let me know if you want to join the Google+ community so you can ask questions from the pros. 🙂
Steve Xenakis
08/14/2013 at 2:12 AM

First I was impressed by your epic guide above; you’ve really achieved your goal of sharable, epic content!
1. Ileane
  08/19/2013 at 4:13 AM
  
  Thanks for saying that Steve.
hiren
08/31/2013 at 9:22 AM

nice article its very helpful with me website promotion in various way is best to get uers and readers to your site. thanks for sharing.
Adrienne
09/03/2013 at 4:20 PM

Well the Podcasting Queen is definitely to the rescue here Ileane. I know you do love this platform and jumped in rather early. Unfortunately, I’m not that big on podcasts only because as you know I work from home and don’t really have any “extra” time. When I do I’m not listening to a podcast.

If I had a day job and had to drive to work that would give me the time to listen to them I’m sure but I don’t. All of my free time at the moment is spent with my Mom since I moved her next door to me so my time is so limited.

I can imagine though that a lot of people enjoy listening to these as they are going about their business. I also know some people can listen to them as they do other things. I’m not that talented, I can only focus on one thing at a time.

I know they’re popular but it’s probably an area I won’t be venturing into but since so many people do enjoy them I’ll be sure to pass this information along to some of my friends because I’m sure they would really appreciate knowing this and learning this from you.

Thank you for sharing this and have a fabulous week.

~Adrienne
rajat
09/04/2013 at 5:45 AM

hello admin
according to me YouTube is one of the best platform that will effectively bring big audience to your podcast and I love to know more about promoting podcasts thank you.
will share it to
nirali
09/20/2013 at 9:16 AM

nice article i see that every high profile blogger are used podcast. after reading this post now i am also interested to podcast. thanks for sharing.

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