Let's dive into this article by answering to a simple but silly question.
- Good
- Better
- Best
What do you prefer? I am guessing you are assuming this question as a silly one. 
However, there are so many folks out there who are making a mistake while starting their Pay-per-click (PPC) campaign by maintaining the wrong metrics. Giving power to your keyword choice over your conversion is like choosing the “good” rather than the “better” or “best” one.
If you want to get a better conversion through your PPC campaign, it is quite vital for you to go with the “best.” If you focus firmly on your conversions and backing into what turn Ad clicks into purchases, there's not a spot of the doubt even that you can develop an excellent PPC campaign that will convert, for sure.
The average Conversion you get through a PPC campaign is 2.35%, according to MarketingSherpa, which can be improved.
Here are the three simple, still very useful tips you can leverage now to improve your conversions on your PPC campaign.
Start by finding your current conversion rate
Yes, to improve your conversions, it is quite important for you to know, from where you are taking the start. And for this, you can start by calculating your current conversion rate.
However, if you're a beginner and don't know how to calculate the conversion rate, here is a simple formula to use:
Divide your successes (Leads or sales, or whatever you are tracking) from the total number of clicks you are getting from the ads, and finally multiply the answer you just got from hundred (100) to get the correct percentage.
Now, let's take an example:Â If you have made ten purchases from the 100 clicks you got, guess your conversion by using the formula I just gave … your conversion rate will 10%. It is as easy as this!
This simple formula will give you an easy-to-calculate benchmark you can utilize to realize whether or not your PPC campaigns are giving you better or worst following any changes you make.
Here are the three tips you can leverage to increase your conversions; depending on the type of business you are in, you ought to apply all of these tips to your campaign.
However, before I take any action and let you know about those three tips, let you first calculate your business' current benchmark (include your company's average conversions as well.)
1. Tweak your landing pages
Before even expect to generate leads from your landing page by leveraging any marketing tactics out there, be it PPC or some other ads, you want to make sure that your sale or landing page organized in an excellent manner. If you have already owned a landing page, consider, spray your page with one or all of these ingredients:
- Clean and simple design
- Button at above the fold area
- Really strong Call-to-action button
- Having only strong call to action button (not more than one, as it confuses the buyers)
- Informative headlines and text
HubSpot, in one of their blog posts, linked to some landing page designs you can check to determine what works the best. There are so many internet marketer experts out there who believe that shorter landing pages convert the best than the longer one, so be sure to make your landing page as short as you can. (Hint: be more straight-forward in your landing page. Because like many other peoples, your buyer is busy folks too.)
Check out:Â An Introduction to Hubspot: Revolutionize Your Approach to Online Marketing
Keep in mind one crucial tip thing as well: be sure to include what benefits your buyers will get after purchase the particular product you are promoting, not just the features.
Someone great said:
features tell; benefits sell.
Don't forget to checkout HubSpot blog post about landing page tweaking.
2. Start with the success tail
Let's flip your PPC marketing strategy. Take start from the end. Confused? Reverse your marketing from the result you have been trying to achieve, not from the keyword you have selected.
Almost everyone Pay-per-click (PPC) campaigns start with the strategy of keywords, right? Let's flip it on the head by starting from the sales you are trying to generate. Once you are done with this, organize your keyword strategies.
The ads that are being performed will be active even more from the beginning to the conclusion because you are taking all the angles of customer's perspective somewhat seriously. You want to focus on what your conversion is motivated by, which is the key, to sum up, your conversion rates.
3. Leverage special offers
Yep, those valuable coupons, discounts, and other offers give your customer a reason to take action and finally make a purchase. If your PPC Campaign does not give the searchers a reason to click on your ad and follow through to the landing page, your landing page is just useless. In a nutshell: you are losing your money and thus decreasing your ROI dramatically. You can leverage coupon codes or other things like that to increase your click rate, and thus, conversions.
Conclusion
So, there were the three simple steps to increase your conversions. If you still think that you cannot make these simple changes, however, you have sizable budget for your startup, you are still on the track. You can hire some really experienced internet marketers from the marketplaces like Peopleperhour, upwork, Fiverr, etc., who can help you increase your conversion.
Which of these tips did you like the most? Do you have some other suggestion as well? Either way, let me know by comment below.
Hey Shakir,
It’s good to see you around.
PPC can be tricky for many people. Having the stats of your current plan is way simple than they think.
I like the example you have given with the 10% rate. The design, CTA influences the conversation rate. Your readers won’t like to visit your blog until you have a promising environment.
An informative post indeed.
~Ravi
Glad you liked it, Ravi. 🙂
I think you should also focus on writing compelling titles.
Without them, you can’t generate more organic clicks. These clicks are playing a huge role in giving better search results on Google.
Google is more inclined towards the links that are generating more clicks from search results.
Also as you said, tweaking landing pages work like a charm. Focus on your audience and give them the benefits through your landing pages.
Great insights.
Thanks for your suggestion here, Anil. And yeah, the title is the bedrock of any successful PPC campaign.
Hey Shakir,
PPC campaigns needs to be planned because we are spending money. I like the way you have simplified it, just three ways can really improve our PPC campaigns. I think these rules also apply to Facebook campaigns because these are very basic paid advertising fundamentals.
Thanks for sharing this informative post Shakir.
Yogesh Shinde
Hey Yogesh,
Glad you liked these tips, and these are the basic tips you could leverage to improve the conversions on your PPC Campaign.
Let me know how it goes for you.
Best Regards,
~Shakir.
Hey Shakir
That is really an informative post for me. Appealing landing pages is really really important. You have to make the landing page appealing while taking care that it don’t look spammy.
Thanks for sharing with us
Glad you liked it, Jayant. Let me know how it goes for you.
Hey Shakir,
Boosting of your conversions depends upon business model mostly. Most PPC campaigns build out from a keyword strategy.
Flip this idea on its head by starting from the leads or sales you want to make, backing into your ads, then advertising platforms and keywords. Eventually, thanks for sharing your healthy thought with us.
With best regards,
Amar kumar
Glad you liked it, Ammar. And you just explained the whole point of this article within few lines.
Thanks for your comment here.
Great post!
A point mentioning the importance of Informative headlines and text is the one to look for. CTAs and using clean design is the one that almost everyone knows. Also almost everyone uses good content, but to have an informative content makes the difference. Say, a ppc landing page with a title “we make apps” is a direct message while “Is your businesses missing out on mobile app?” is the title that will trigger.
Basic difference is first one talks about your expertise, while the next one speaks about a problem that a business might be facing.
This little make a huge difference while developing a ppc landing page.
While looking for some interesting post, I came across a pulse article that might interest readers of this article https://www.linkedin.com/pulse/picture-perfect-mobile-app-landing-page-manmay-mehta
Thanks for your comment here, Hemang.
And no doubt, the title could have a tremendous impact in increasing the conversions on our PPC campaign. That is why experts say; Content is king.
Hi Shakir,
I agree with you. When we start thinking about the sales, automatically we can find our keywords and according to it we can follow all the PPC strategy.
Thanks for posting.
Glad you liked it, Sukanya! 🙂