Email marketing is important simply because it’s a way that you can create a community around your target niche. That’s the “correct” way to say it. The real reason why marketing through email is so important is because every successful marketer knows that it’s a license to print money. The rules of business and marketing have changed, and those changes have killed many businesses. But the changes have also created enormous opportunity for thousands of others. If you understand the new playing field, grabbing your prospects attention and building a relationship with him or her has actually gotten a lot simpler in many ways.