YouTube continues to command the attention of users across the globe with each fiscal quarter seeing huge increases in market share. Bloggers and marketers are paying attention too and uploading videos that show off their products and establish their expertise in the hopes of attracting an avalanche of new visitors to their websites.
Every minute of the day 100 hours worth of video is being uploaded to YouTube. To top it off, studies show that more that 64% of  people are more likely to make a buy after watching an explainer video.
Yet the truth of the matter is that many people fail to capitalize on the YouTube craze because they simply can't get enough views on their videos.
This is why video optimization is critical to your success on the second most popular search engine on the planet –Â a.k.a., YouTube.
UPDATE:Â Some of the tools listed here are no longer available. Check out TubeBuddy instead.
Optimizing YouTube Videos & Channel
In comparison to blogging, video optimization offers some unique challenges. We all know that the search engine bots can't “read” your video content in the same way that they can devour the written content in your blog posts.
As a result, it's important for us to do all we can to optimize the titles, tags and descriptions of our channels and for the individual videos from the YouTube Watch Page.
Don't miss: Now That You Starting Making Videos Here's How To Get More Views on YouTube
You can turn to YouTube Analytics to track the performance of the videos that you have previously uploaded and this will give you fantastic insights. Based on the Views Reports and Audience Retention reports, you'll get a good idea of what you're doing right and where you have gone horribly wrong.
In this video, I'll introduce you to three additional ways you can track the progression of your YouTube efforts. Please watch this:
Get More Views on YouTube By Tracking Video Traffic 3 Ways
3 Alternatives for YouTube Analytics
#1. OneLoad is formerly known as TubeMogul and it's a service that allows you to upload videos to multiple sites at once including YouTube of course but recently they even added Facebook. When it comes to getting traffic and exposure, we all know that every little bit helps and I've always uploaded my videos to sites like MetaCafe and Daily Motion through OneLoad, primarily because it takes very little additional effort. Now that OneLoad has included Facebook in their video arsenal I'm able to upload some of my more popular videos directly to Facebook which increases my page's Edge Rank and visibility in the news feed.
It was easy for me to copy and paste the stats from OneLoad directly into an Excel Spreadsheet that I can sort by date, title or view counts.
#2. Cyfe is the new kid on the block so to speak and it's a really cool widgetized dashboard. Here's how they describe themselves:
“All-In-One Dashboard Social media, analytics, marketing, sales, support, infrastructure… monitor everything!”
Cyfe can replace a lot of the monitoring tools that you are using now, but in this video I show specific examples of how you can set up Cyfe for YouTube tracking and optimization.
#3. SocialBlade is far from being a newcomer. They are a powerful network of YouTubers with an established blog, forum and online community with chat capabilities. They have nearly 120,000 subscribers to their YouTube channel and they know how more about how to survive the YouTube game than most.
I highly recommend that you subscribe to their channel and connect with them on Facebook and Google+ as well. To date I haven't joined their network but I've been impressed with the valuable content they provide to the YouTube community.
Enter the user name of any user to get the YouTube View Count for the channel's recent and top 25 videos. Find those videos with similar content, that are outranking yours on YouTube and use the handy little tip I shared in the video above (time stamp 07:22) to optimize your video metadata.
Now is Your Time to Shine
I want to see you succeed online and we can always find ways to take things to the next level. If you've been wavered and procrastinating about getting in front of the camera, rest assured that you really don't need to. I recorded scores of screencasts that send plenty of traffic to my blogs. But just like Lisa Irby encouraged me and thousands of others to get in front of the camera I want to encourage you to get started on your video marketing plan. If you want to know what tools I use to record and promote my videos, download a free copy of my YouTube Rankings Assault Kit and let me know if you have any questions on how to optimize your YouTube channel. Don't wait, because the ship is ready to sail and I don't want you to miss the boat!
Hey!
Didn’t know there are such analytics for YouTube. However yes this is useful for my soon to be marketing techniques.
Thumbs up and keep up the good work.
Reginald
Hi Ileane, I like to think the amount of success you have had with you tube is due to your amazing personally and friendly attitude. You are always helping other bloggers working hard at building your community. It’s been a such a pleasure watching you grow on your blog and you tube channel.
Hey Brian, that is so nice of you to say that!! I know you remember when I first got started with YouTube. Thanks for watching my videos all these years 🙂
Got more than 50K views on one of my video… I am surely going to hit 100K soon 😉
Nice post ma’am. Thank you 🙂
That’s amazing Dhruv, congrats! Have you monetized your YouTube channel with AdSense yet? I hope so.
As we see in the vision of SMM. that is going to be an important part of SEO. I must say that your article is very helpful for me because i have a youtube channel but no view on that.
YouTube Video Optimization is the most important part to become successful in the world of video blogging. It is not so hard but not simple too. I have optimize many companies video blog but I never use the tools mentioned above to check my YouTube Analytics. Today’s so much is happening all around me which make my decision hard to decide to whom social media i have to stick in Future. So, after 6 months, I choose this three social media sites to increase my blog traffic that are- Facebook, Twitter and YouTube. If i am doing any thing wrong Ileane. kindly inform me on my mail.
Gaurav, In addition to YouTube, your interaction on Google+ is another huge component that you should consider. Facebook and Twitter are great as well, but don’t leave out Google+!
Hi Ileane,
Youtube as part of social media platform is much more influence on the users personality on their own community. I do agree with Brian above. Your existence in Youtube with all great performance is a proof of your great authority on the net on this particular subject.
Hi Okto! Thanks so much for your positive feedback and support. I really enjoy using YouTube as a platform to promote my expertise.
Are there any free YouTube analytics software? It’s true that analyzing and changing things about your video will get you more visitors. Once you do your research and find out what works, then your on to a profitable future.
All of the tools for tracking YouTube analytics mentioned in the post are free.
Now there are several plugins you can display your YouTube channel on your WorldPress blog as separate category with lot of ease in navigation. The widely acclaimed reality is that your videos are one of the best sources to bring more traffic on your blog. In this way you become less reliant on search engines which are most unreliable after Google Panda and Penguine
Hi Edson,
The plugin that I’m currently using that works with YouTube videos is called LeadPlayer. I’m really fond of it and I like the way it’s helping me build my email list and get more YouTube subscribers.
Hi
really great post ,i like the 3 option alternative to you tube analytics is wonderful.i will try it once.
Some bloggers unfortunately forget about YouTube like a powerful tool of promotion. the prefer twitter or G+. but why? Youtube is stronger and more effective. don’t understand..
I can’t speak for others Martin. I just try to encourage people to step out of their shell and incorporate YouTube as part of their content marketing strategy.
Do you have a YouTube channel?
Good read Ileane, analytics is one of the smartest thing to do in YT as soon as you start getting traffic. Didn’t know about OneLoad and I will try soon. Thanks for the great tips!
Hi Ileane,
I have my youtube accout as well as youtube channel. I have also upload some video’s but my channel is 80% complete but I have I get limited view on my youtube channel. Ileane, thanks for great & this valuable article.
Hi Vivek,
Keep uploading those videos. Sooner on later one of them will stand out as a winner and then you can focus on making more on the same topic. Make use of video annotations and custom thumbnails too.
Great post. I have posted around 20 videos on youtube with only one of them getting around 8k views. Rest of them did not do well. Hope the ways you mentioned can help me boost my views.
Hi Ileane,
thanks for this insightful post and sharing of the tools that you use for measuring performance of your videos. Without measuring what you’re doing you’re really flying blind and don’t know what is working for you and what is not.
Hi Alex!!
Thank goodness you mentioned that. Now I know at least one person saw that part of the video. You just made my day!
🙂
Ileane,
I KNOW you know what you’re talking about. Believe me, when I really get on the YouTube boat, I’ll be back over here at BBT to gather up all the wisdom, advice, and humor you’ve shared about the Tube. Meanwhile, I just point people here … LOL
Can somebody draw me a “YouTube Queen” crown?!
HA!! You are too funny.
Thanks so much for your support, and you know where to come when the time is right.
But I’m just wondering why you haven’t posted a video lately. You’ve done one before right?
Good Read, Analytic is the smartest way to increase and monitor the visitors trends to youtube channel. The ways you mention are really worth and can increase the views of targeted videos.
I have been wondering what happened to TubeMogul all this time, so thank you for updating that it has changed its name. Like you, I’ve always appreciated its capability to help us upload videos in many portals at the same time. Plain awesome tool, if you ask me. 🙂
I haven’t heard of the the other 2 alternatives though but would look into its effectiveness. Thanks for the share, Ms. Ileane!
I’ve left the above comment on the IM social networking site, Kingged.com, where your article has been shared and “Kingged”.
Hi Riza,
TubeMogul is one of my all time favorite tools for video marketing. I help me keep active on sites like Flickr and now I’m really excited that they added Facebook!
Those are really nice tools Ileane. In particular, I like One Load a lot. A few months ago I used to have a list of 10 sites where I should upload my videos. For each video I’ll manually visit those sites in the list and get them done one by one. And the process was quite tedious and I slowly stopped uploading to other sites except Youtube.
Now One Load is a life saver 🙂 Thanks again!
Great information. Very helpful indeed and not that complicated!
Just saw this post and heard your latest podcast on tips on social media, both include one load service…I am only using youtube at this point of time but does it make a huge difference in terms of visibility to load on other sites? which other sites you are using other than youtube and facebook?
These are too much great information, the more personal you be with audience the more people will love your video and more important to do what you really, so the power can really shine.
Hi Ferb,
I noticed that you are concentrating more on YouTube video marketing lately. How are things going for you with it?
Thanks for the comment.
This is nice as you tube have traffic from every where and there are so many people who watch videos to understand thing rather than reading so I think I must take that chance.
Thank you for this sharing.
thanks for such a nice information on the topic, the idea for getting the more views in the youtube seems more legit.. 🙂
hello thnaks for the post i get new idea about what i need for my youtube videos to grow thanks again
youtube is one of social video sharing which give opportunity to improve traffict to our bussiness blog. I ususally use it for show my new product models
Hi Ileane,
This is really such a wonderful article to learn about hot to Get More Views on YouTube. Well I personally understand Sharing video through social media is also good & it can helpt to get more Views on YouTube. This is great Advice, thanks for posting.
Disha,
I’m using quite a few social sharing networks to help promote my videos on Twitter and Facebook:
Viral Content Buzz
Social Buzz Club
Just Retweet
Triberr
Have you tried any of these services yet?
YouTube is a good marketing tool and being able to track the traffic and learn the analytics is a good idea too.
Hi Ileane,
Wonderful insight,
YouTube is a worlds second traffic engine and your tips will help to get targeted audience in to the videos.
Youtube is great for traffic these days, but i still think you need to create your own videos and really be good in it, I have tried to do it myself but i could not, i tried to hire people to make me some videos and it did not work. The main issue here is to create a very attracted and topic interest videos.
Jossef,
I would like to offer some advice, you need to keep making more videos. It’s just like blogging – nothing happens overnight. Just keep uploading videos and optimizing your channel and you will get results.
I could say one thing the impact of visualization is very high then reading sommething. It is in this scenario reading<audio<audio-visual impact will be more and hence in case of video where you are using your body language and audio to explain will definetly going to have more impact on the viewership and will increase the sales.
Regards
Siddhartha Sinha
Hey Ileane,
I’m just getting into making videos so these are really helpful for me.
Blessings,
Liz
Hi Elizabeth, I’m looking forward to seeing what you come up with. You will find a whole new audience on YouTube.
thank u i will try this for video optimization
I don’t have more idea about Analytics in detailed of YouTube but in my experience Youtube and Vimeo helped me a lot for Video Marketing. I Uploaded around 6-7 videos till now and my views count on my videos is quite good. I think, you should just focus your original description with good keywords if you want good views on YouTube.
Hey Ileane,
I prefer OneLoad for analytic. I used to embed my video tutorials in my blog posts too. That is pretty nice way to get more views on my video too.
And monetization is always there for videos too.
So, Is there any plugin for wordpress that could track the analytic of embedded videos?
Hi Rajkumar,
Yes, LeadPlayer tracks the Analytics, but you need to login to Google Analytics to see those stats. You can also use it to grow your email list or display a call to action for your viewers. I’m using LeadPlayer and getting great results. It’s a premium plugin and if you want to give it a try, please use this link.
Thanks howdy for sharing this,I too started a Video channel at you tube my main problem was traffic/views to my channel.I was getting almost 5-10 views per day which is quite low,So i started digging on internet for increasing views at last i ended up here,I had found some interesting tips for increasing views on my vlog! Thanks again for sharing this !
Hi Nithin,
Please be sure to check out my latest post on getting views on YouTube with InVideo Programming annotations.
Hello ma’am,
I guess youtube is the another tool for getting your things viral and hand your idea into millions of awaiting minds. The idea behind this youtube analytics seems to be very fascinating. And also we can drive the traffic by placing the adsense too in our vedio. 🙂
Thanks a lot for sharing this.
Going to try it out soon.
Regards