This post was written for Ryan. Hi Ryan Hanley aka @AlbanyInsurance.
Thanks for following along with me on Twitter the other day. I was really going on and on with some of my questions and surprisingly I was able to get some answers.
In reference to the questions I had about Google Analytics and bounce rate, I actually figured out the answer myself based on the conversation I had with Chuck aka @MrCyberSmartSEO.
I've been using Google Analytics for over 3 years at my day job. I am a promotions manager for membership and each year the members must pay their annual fee. When the fees are due I send out an email blast to all 20,000 of them and track various metrics like how quickly they respond, do they renew on the web, do they mail in the renewal, etc.
I set up Google Analytics on the renewal page, it's important to note that members cannot renew on the web unless they go to this page first. Â Now take a look at the bounce rate for the renewal page here, you can see a bounce rate of 89.14%!
I guess you are wondering how I can still have a job with a bounce rate that high! We all know that bounce rate is the count for visitors that leave your site right?
Well as it turns out in this case the bounce rate indicates the members that are actually leaving one part of our website and going into another part which is our online store. These are the members that have renewed their membership. Whew! Â I thought I was going to need to dust off my resume. LOL
So, the point here is that because of the structure of our website this bounce rate is really a good thing. Now I could have given you a short 140 character answer, but this one is much more “Engaging” don't you think?
See you in Twitterville!
That’s ok if your “double commented” here! I’m glad you stopped by. Thanks.
oops… I put my comment on your Hello World post.
I get what you are saying now. We were Tweeting the other day about this. Your bounce rate is actually a click-through to where you want them to go. Sweet post!
I see a blog title… “When Your Bounce Rate is Actually A Click-through”
I’d love to see more on GA… Good information in this post and a wonderful twist in logic. Great that you shared your expert experience Should we look for any PodCasts on this in the future? ‘-)
Bounce rates aren’t always exactly what they seem but you can also use goals to accurately measure conversions from the real bounces
Archon Digital,
Glad you stopped by and added this comment. I need to set up some goals in GA on these blog accounts soon. I’ll keep you posted.
Ileane good information to know. Chuck really knows his stuff when it comes SEO and Google Analytics. Google Analytics is one of my favorite free tool out there. I do not know much about it, this year I plan to learn as much as possible.
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John, Thanks for commenting. I did a video on Google Analytics that I hope you get a chance to check out. If you need any hellp installing it on your Blogging Wire, I’d be glad to give you a hand.
I also see that page view is very low. May be people are going to the online store or somewhere else.
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Hi Ricky, thanks for visiting.
Twitter is really a good way in keeping yourself updated with the day to day activities of your friends and families members. I update my Twitter and personal blog daily.
My bounce rate is high also. But i think you are right it is not always a negative because my sales are good.
I’d love to see more on GA… Good information in this post and a wonderful twist in logic. Great that you shared your expert experience Should we look for any PodCasts on this in the future?