This post was written for Ryan. Hi Ryan Hanley aka @AlbanyInsurance.
Thanks for following along with me on Twitter the other day. I was really going on and on with some of my questions and surprisingly I was able to get some answers.
In reference to the questions I had about Google Analytics and bounce rate, I actually figured out the answer myself based on the conversation I had with Chuck aka @MrCyberSmartSEO.
I've been using Google Analytics for over 3 years at my day job. I am a promotions manager for membership and each year the members must pay their annual fee. When the fees are due I send out an email blast to all 20,000 of them and track various metrics like how quickly they respond, do they renew on the web, do they mail in the renewal, etc.
I set up Google Analytics on the renewal page, it's important to note that members cannot renew on the web unless they go to this page first. Now take a look at the bounce rate for the renewal page here, you can see a bounce rate of 89.14%!
I guess you are wondering how I can still have a job with a bounce rate that high! We all know that bounce rate is the count for visitors that leave your site right?
Well as it turns out in this case the bounce rate indicates the members that are actually leaving one part of our website and going into another part which is our online store. These are the members that have renewed their membership. Whew! I thought I was going to need to dust off my resume. LOL
So, the point here is that because of the structure of our website this bounce rate is really a good thing. Now I could have given you a short 140 character answer, but this one is much more “Engaging” don't you think?
See you in Twitterville!