Since I uploaded my first YouTube video 4 years ago, I’ve been able to rack up over 150,000 views on my channel. When you consider the fact that all of my videos are geeky tutorials and most of them appeal to a tiny segment of the huge demographic of the typical YouTube audience, I’m quite pleased with that achievement. If you want to get serious about having a successful YouTube channel you need to go beyond just using good titles, tags, descriptions, captions, thumbnails and annotations. Of course all of those things are important. I encourage you to go a little deeper and you’ll see that it will pay off in the long run.
Your YouTube channel page acts as your Home Page on YouTube. Now you wouldn’t think of not putting up a banner on your blog’s Home Page would you? The goal behind the One Channel concept is to make the design more responsive giving it a more attractive and uniform look across different computer monitors and mobile devices.
Previously I shared how you can use Annotations to add InVideo Programming across all the YouTube videos on your channel. If you missed that post and video, you can check out Part 1 in this series called Now That You Stated Making Videos Here’s How To Get More Views on YouTube. As promised this is Part 2 in the series where I follow-up by showing you how to create those coveted, clickable Call to Action links from inside your YouTube videos back to your blog.
The YouTube platform has evolved tremendously in the past few months and they continue to introduce new features to help you with promoting your videos and your channel. One of the key aspects of growing your audience on YouTube is to keep up with the new features they introduce and use them to your advantage. In this post, I’ll cover some of the features that can help you get more YouTube video views and get more YouTube subscribers on your channel.
YouTube continues to command the attention of users across the globe with each fiscal quarter seeing huge increases in market share. Bloggers and marketers are paying attention too and uploading videos that show off their products and establish their expertise in the hopes of attracting an avalanche of new visitors to their websites. Every minute of the day 100 hours worth of video is being uploaded to YouTube. To top it off, studies show that more that 64% of people are more likely to make a buy after watching an explainer video. Yet the truth of the matter is that many people fail to capitalize on the YouTube craze because they simply can’t get enough views on their videos. This is why video optimization is critical to your success on the second most popular search engine on the planet – a.k.a., YouTube.
In video marketing, the better your video comes together, the better desired reaction you’ll get from your audience. Quick note before we go on: I never said your videos have to be perfect. As a matter of fact, that’s precisely why many of you haven’t even touched video production. You think your videos need to be perfect to work – a non-existing concept that becomes a perfect excuse to hold yourself back. Take the video I’ll be talking about in this post. It’s fun, entertaining, has a great call to action, and a few blunders I wish weren’t there. It didn’t stop me from publishing it though.
YouTube is an amazing platform that you can use to expose your content or products to a huge audience and drive traffic to your website. Google continues to make upgrades to the YouTube interface, both for end-users and administrators. Lots of these changes focus around making it easier for you to customize your videos and the look of your YouTube channel. The question is, how can you take full advantage of these extra features from YouTube?