Thomas Kuegler

Medium stormed onto the scene back in August of 2012. It was created by Ev Williams, the same guy who co-founded Twitter five years earlier, and it is beautiful. Being a site that’s half CMS, half social media platform, Medium has a ton of opportunities for writers to reach as many eyes as possible. Yet despite Medium having a slick design and built-in opportunities to reach new audiences, it has one major flaw that could be the deciding factor for those choosing between the two. For a better analysis, let’s go down the line and compare WordPress to Medium on four categories: design, reach, stats/tracking, and monetization opportunity.