Ileane

I'm a blogger, podcaster, YouTuber and social media diva (or Social Media Veteran if you like the way that sounds better). True story: I started blogging by accident when I actually thought I was "subscribing" to my daughter Nicole's first blog. Since then I'm committed to helping others avoid all the mistakes I've made along the way. Get one-on-one coaching and exclusive perks when you join my community on Patreon!

AddThis the Killer WordPress Plugin for Monitoring Social Engagement

114 Comments / Blogging Tutorials, Social Media, Tech / /

AddThis is a social sharing and demographics monitoring tool that you can install on your blog or website. Using AddThis on your blog can give you an in-depth understanding of your audience so you can target your message in a way that resonates with them. Do you want to know what social network is giving you the most bang for your buck? Want to find out when someone actually clicks on your links from Facebook or Twitter? AddThis is the perfect tool for tracking social engagement and providing insights that other social sharing plugins like DiggDigg can’t capture.…continue reading…

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Creating an Online Business

How to Boost Your Brand on Facebook and Drive Traffic to Your Blog

165 Comments / Featured, Social Media / /

Facebook engagement is one of the biggest challenges that most bloggers are facing today. We all know that we need to have a presence on Facebook but what we really want is to find ways to bring our fans and friends on Facebook back to our blogs. In order to attract more interest and boost our brand we seek strategies to get the best position and obtain higher levels in Facebook’s algorithm known as EdgeRank.…continue reading…

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Google I/O 2012 Marketing Takeaways

Google I/O 2012 Recap by Chris Lang and Friends

39 Comments / Blogging Tutorials / /

Google I/O 2012 was an incredible event that featured over 30 hours of video footage that you can watch on YouTube. Lucky us, I am very fortunate to have Chris Lang in my circles on Google+. Chris is a leader and top expert in the area of all things related to Google and specifically Google+ training for business. He hosted a + Hangout on Air to recap the Google I/O 2012 event and point out some key takeaways and forecasts that will benefit bloggers, small business owners and webmasters. This is a summary of what you can learn from Chris and his distinguished guest panel. …continue reading…

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How to Syndicate Your Content To Your Subscribers

How Content Syndication Can Explode Your Blog Traffic

133 Comments / Blogging Tutorials, YouTube / /

You’ve probably heard of an RSS feed before but you might not be sure what it means to use your blog feed to syndicate your content. Content Syndication in basic terms means that you provide a series or sequence of content in any format that can be delivered via a subscription. The original format or platform for the existing content might be a series of blog posts, news feeds, podcasts, videos, presentations, white papers, etc. Most of you who are reading this, might be ready to move beyond getting RSS Subscribers and you’re venturing into affiliate marketing or even better you’re promoting your own products or services. If that’s you, I’m sure you realize the importance of capturing the emails of your visitors and building your subscriber lists is the way to go.

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Will I Be A Small Business Influencer in 2012?

Blogging Forums, Social Media / /

A small business influencer is a person, app, company or other organization that has made a meaningful and lasting impact on the North American small business market. Impact may mean (i) providing products widely used by significant numbers of small businesses, or (ii) influencing significant numbers of small businesses by being a thought leader, or (iii) providing information or services of note to significant numbers of small businesses. This year I’m extremely pleased to be nominated in the category of Small Business Expert!…continue reading…

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I love AWeber

AWeber Tour and Rapportive Integration in Gmail

63 Comments / Social Media, Tech / /

AWeber Communications is located right on the out skirts of Philadephia and since the headquarters is only 15 minutes from my home, I signed up for a recent email marketing workshop. It was a real treat for me to visit AWeber, since I am a huge fan of their email marketing service, and it is always good to have face-to-face contact with people in the “real world” as much as possible. 🙂 I’m an even bigger fan of AWeber now that I got to see how much they care about their customers and this workshop is just one of many outreach events they have on their calendar.…continue reading…

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Creating an Online Business

How to Take Charge of Your Blog Post Frequency

111 Comments / Blogging Tutorials / /

To answer this question about blog post frequency most of us turn to more seasoned bloggers for the answer to the question and some of them will provide guidelines based on their own experience that you can use as a rule of thumb if you like. However, I prefer have a different approach that I’d like to share with you and I’d love to get your feedback as well as any advice you have on the subject.

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