Instagram is taking the lead when it comes to engagement on social networks. Just to be clear, I didn’t just make that up, it’s a statistical anomaly I learned about from Mark Schaefer in his post Why Instagram is Becoming The Dominant Social Network. Mark didn’t make it up either – it’s actually based on a presentation by Scott Galloway, Clinical Professor of Marketing from NYU. There’s a fascinating video that you can watch here that explains how and why he feels that Instagram has even surpassed the impact of Pinterest in terms of engagement in the social media space! Wow.
By now I’m sure you have given some serious consideration to the roll that Pinterest will play in your overall marketing mix. The numbers are pretty staggering and recent studies, like this one from TailWindApp, demonstrate that the lifespan of a Pin exceeds what we can expect from content shared on other social networks and to say the least, it makes the network extremely difficult to ignore. The web is moving more and more toward a place where visual content is highly favored, and as a blogger, you’re truly missing out if Pinterest doesn’t show up as one of the top referrers in your traffic stats. When it comes to increasing your engagement levels, your visibility and your interactions with other Pinners on the popular image sharing and discovery platform – Pinterest Notifications are where it’s at!
Everyday, millions of people are flocking to YouTube searching through an endless sea of videos. They want to find information, they need a laugh, or even if they just want to be entertained they can rest assured that YouTube is the place to find just what they are looking for. Let’s face it, this is why so many of us started YouTube channels in the first place. It’s a huge platform with tremendous potential and opportunity for anyone trying to make a name for themselves online. How can you make your YouTube videos stand out among the crowd? By adding the perfect YouTube video thumbnail.
Are you making the most out of your YouTube channel? Here’s what I mean by that. I’m sure by now you have uploaded a video or two to YouTube. Perhaps you even created a playlist or learned how to add annotations that link back to your website. Of course you should always try to send people back to your blog from outposts like YouTube, but let’s face it, lot’s of people will never leave YouTube and head for your home base unless you’ve given them a darn good reason to do so.
Podcasts and podcasting are quickly becoming part of main stream culture. It’s no secret that the proliferation of Smart Phones and their wide spread use among consumers of all ages, has played a huge part of the so-called Podcasting Renaissance.
Podcasters are learning quickly how starting a podcast can open doors in terms of audience development. There’s nothing better than literally getting “inside the heads” of your listeners when they subscribe to your show. iPhone, iPads and other smart devices put podcasts into the hands of every-day users who can access their favorite shows as they are jogging, doing household chores, walking their dog, commuting back-and-forth to work or simply looking for a way to connect to an uninterrupted stream of content surrounding their favorite hobbies or special interests.
If you have been blogging for awhile I’m sure you have some classic, evergreen content buried in your blog’s archives. It’s the kind of blog post that needs to get as much exposure as possible because it’s extremely helpful, well written, and even though it already has a ton of social shares, you and I both know that it deserves even more. Now that you know the kind of post I’m talking about, let’s take a look at how you can use sites like Pinterest and Google + to get your post the traffic and attention it so desperately needs.
My favorite reason for introducing you to the Social Buzz Club is the unique learning experiences offered during their weekly webinars. There is always so much to learn in the constantly changing landscape of social media and the online marketing and the weekly webinars keep you on the cutting edge of what’s hot and what’s not in the online world.