Guest blogging is beneficial for both the guest blogger and the blog owner where guest posts are actually published. Being a guest blogger on the right blog, can offer tremendous benefits like additional backlinks and traffic for your blog, increased awareness for your brand, and in the long run you'll get a boost in your authority for the subject you're blogging about. But on the other hand, have you even imagined the kind of benefit blog owners get when they accept guest posts on their blogs? If you are wondering about this, I’m going to help you sort it all out in this post. I’m going to share 10 killer benefits you will enjoy by allowing other bloggers and website owners the opportunity to write guest posts on your blog.
1. Keep Your Blog Active
One of the most important benefits of offering guest posts is that you can keep your blog active by allowing guest blogging opportunities to others in your community. Be sure to review the content before you publish it; but many times you'll find that guest bloggers tend to send high quality and targeted posts for your blog's audience. In turn, this will help you keep your blog alive with fresh and targeted content. It will keep your existing readers happy and help you add more genuine readers to your blog.
2. Constant Flow of Content
With new guest authors coming on the scene, your blog will never run out of content. You can expect lots of guest post requests if you have a blog with some domain authority, Alexa ranking and search engine traffic. If you happen to publish lots of content on your blog whether they are coming in the form of guest posts or you are writing yourself, will help you increase the amount of incoming traffic on your blog.
3. High Quality Content for Your Blog
Guest bloggers always try to give their best work in the form of guest posts. So you can expect high quality content in the form of guest posts on your blog. As your authority increases, you can be much more selective about the process of accepting guest authors. Try using a tool like Buzzsumo to help with the vetting process. If you determine that some blogger's content quality is not up to snuff, you can simply refuse them or ask them to improve their guest posts to a level where you can approve and publish them on your blog.
4. More Traffic and Popularity for Your Blog
As started above, you will be able to publish good amount of posts on your blog in the form of guest post on regular basis. This can help with getting more pages from your blog indexed by the search engines. More pages indexed in search engines, means more traffic and popularity for your blog. There will be more people who will be able to know about your blog when they find your blog in search engine results for their searched terms.
5. You Can Relax
With blogs, we are supposed to publish new contents on daily basis. With guest bloggers in, you are able to publish some targeted posts on your blog. So you can relax a bit, as you will not need to write new posts quite often for your blog. So you can free your mind from the stress situation where you need to write one posts per day type to keep your blog going in the right direction. If you're using the Blog Engage RSS service you don't even need to submit your posts to the site manually for promotion.
6. More Money for You As Revenue
As a result of more content coming on your blog, your blog will have more traffic and thus more money to be made for you from your blog. Suppose you were earlier getting 10k page views per month on your blog and were able to make $500 from your blog. Suppose monthly page views for your blog increased by 25%, revenue from your website should also increase in the same proportion. So you can expect more money from your blog with increase in traffic.
7. Can Focus on Other Things
With guest blogging solving some of your content problems, you can focus on other things like doing some SEO activities for your blog, creating strong presence for your blog on social networks or look for additional ways to monetize your blog. So you can do lots of other productive works in the spare time to help you take your blog to next level.
8. Can Use for Your Future Guest Posts
When you accept a guest post on your blog, you can also show your interest of doing guest post on blog owner’s blog who approach you for you guest blogging. So you will be able to create a list of blogs where you can publish your guest posts as you are networking and collaborating with your guests.
9. Variety of Content for Your Blog
With guest bloggers, your blog will have different style of content coming as every blogger has its own style of writing. So your blog readers can be exposed to high quality content from variety of bloggers. There may be some blog readers who are not really happy with your writing style, but with lots of guest posts coming on your blog, they remain satisfied with your overall blog content and stick with your blog in the longer version.
10. Motivates Other Bloggers to Guest Post
When other bloggers or website owners in your niche notice that you are accepting a large amount of guest posts on your blog, it will motivate them to submit their guest posts for your approval. So current guest posts on your blog will entice lots of other talented bloggers to contribute their guest posts on your blog. Apart from this, when people see a blog where lots of prominent writers are publishing, they tend to recognize the popularity of your blog.
If you need some guidance on how to accept guests on your WordPress blog, watch this video to see the process.