Facebook engagement is one of the biggest challenges that most bloggers are facing today. We all know that we need to have a presence on Facebook but what we really want is to find ways to bring our fans and friends on Facebook back to our blogs. In order to attract more interest and drive traffic to your website, and boost your brand use these important strategies to get the best position, and obtain higher levels in Facebook's algorithm known as EdgeRank.
Post Images and Videos to Increase Facebook Edgerank
We have all been told that the best way to increase engagement levels is to post Facebook photos and videos. When we do this, our followers are more likely to see the post and give it a like or add a comment. Of course this makes sense because the visual stimulation draws people in and causes them to react, and when people see that there are a lot of likes on a post, they pay more attention and in turn they want go add a like or comment also.
The more likes and comments you get the more people see your post in their news feeds and so on. You get the picture right? If you spend a lot of time on Facebook, like I do you know exactly what I'm talking about. This explains why Pinterest is growing in popularity as well.
Is Facebook Engagement Your Real Goal?
The problem with EdgeRank and chasing down our fans and followers on Facebook is that somehow we get lost in the madness and forget why we set up a Facebook page to begin with. What I mean by that is, unless you're a Facebook marketer or you're selling Facebook related products your goal should not be spending most of your time on Facebook.
If you're a blogger or a small business owner your primary goal for establishing a Facebook presence should be to bring people from Facebook back to your blog or website! I know is sounds simple right but I'm sure you know that it can get very complicated at times!
The people who run social networks are brilliant when it comes to distracting us from our real goals. They are masters when it comes to email marketing and the barrage of notifications trigger our reaction and drive us back on their turf. But let's bring things back into focus for a minute.
Link Your Facebook Page To Your Blog
The simplest way to get people back to your blog from Facebook, is to add a link to the about section of your page. That's it. This may sound like a no-brainer but I spend a ton of time on Facebook and I've seen hundreds of page owners who aren't doing this. Ironically, many of these pages owners claim to be “social media managers” isn't that sad. But with this tip I'm about to share, you can even take things a step further and create a three-way connection between your Facebook profile, your page and your blog. This can be tricky at times depending upon what type of Facebook page you have so I recorded a video to show you the really simple way to get that link added from your profile over to your page and from there get the link back to your blog and drive traffic to your homebase.
Tools for Successful Facebook Branding
Here's a list of tools that I use to boost my brand on Facebook which in turn drives traffic back to my blog! The links are my affiliate links and you will be doing me a big favor if you use them. 🙂
Timeline Slicer Pro – Joey Kissimmee from Income Press developed the Timeline Slicer and I simply love this tool! You can change the timeline covers for your page and for your profile in no time using the slicer. You never need to worry about the Facebook re-sizing the dimensions of the cover or the app images again. Just drag and drop and you're done. Joey also has a great affiliate program for everyone who buys the slicer.
Social Buzz Club – Join the Social Buzz Club and you can get your posts shared on Facebook by top influencers. Since I joined I started connecting with people like Amy Porterfield, Lou Bartone, Denise Wakeman, Laura Rubinstein, Gina Carr, Kathryn Rose, and many other well known Facebook marketers.
Engagement Killers for Facebook Pages
One last tip I want to share about boosting your brand on Facebook. Even with all the time-saving tips and advice you hear, I would like to caution against doing one thing and that is not spending time on the platform. The worse pages with the lowest EdgeRank are the ones that don't post regularly or who simply autofeed links to every single blog post. Page owners who go this route will see little or no engagement from their fanbase. If you just don't have the time and are looking for someone to manage your page, get in touch with Kim Castleberry from Just Ask Kim. I interviewed Kim on this blog last year and Kim is a real pro who knows her way around Facebook better than anyone else I know.
Please share your best tips for Facebook engagement, I'd love to hear what you're doing to boost your brand and drive traffic to your blog from Facebook!