There are some pros and cons to consider when uploading YouTube videos and scheduling them to go live on your channel at a later date. Just like the concept of scheduling Facebook posts or Tweets ahead of time, there are some major advantages. Here are just a few examples:
- Buffering your content
- Posting during optimal times for higher visibility
- Keeping your followers engaged with your content
- Taking a well deserved vacation while still maintaining your online presence
Let’s take a look at this tutorial on how to schedule a YouTube video (keep in mind the tricky part is at the beginning)
In this tutorial you learned how to:
- Schedule a YouTube video upload
- Edit the title of your YouTube video
- Upload a Custom Thumbnail Image
- Select your timezone
- Set the recording location of the video
- Choose the Standard YouTube License
- Choose the Creative Commons License
- Navigate to your Video Manager
- Preview the scheduled publishing time of your video
The Cons of Scheduling a YouTube Video Upload
During this demonstration, I uploaded a video at the end of a 3-day holiday weekend and I thought it was the 4th of the month but it was actually the third of the month and – to make a long story short – what I’m trying to say is: I found out the hard way that you can’t schedule an upload for a later time during the same day. You have to schedule it for the next day or later.
In the grand scheme of things I guess that’s not really too big of a deal, as long as you’re aware of that before-hand.
That brings me to the next “con” on my list: YouTube can’t tell time. I scheduled the video to publish at 9:30 am but it published somewhere closer to 9:09 am – I guess being early is better than being late, but I still can’t figure out how that happened.
One final “con” I found against scheduling a YouTube video ahead of time, is that it didn’t post to my Facebook page right away like it would if I published instandly. I recently started using this Facebook app called Cueler and you can see how nicely it displays videos in a tab on my Facebook page here and the scheduled video didn’t appear until hours later. That made me a little uneasy because I didn’t want to post the video to Facebook manually then have it show up as a double posting later on. I also noticed that the pre-scheduled video didn’t show up as one of my choices in CommentLuv when I used that little trick I showed you guys for sending traffic to your YouTube videos from CommentLuv Enabled blogs.
Keep these point in mind if you should decide to use the scheduling option and let me know if you encounter similar hiccups. Overall I think scheduling is worth a shot if you want to buffer your content as I mentioned earlier.
The Long Awaited YouTube Video Custom Thumbnail Image
When YouTube officially opened the partner program and allowed just about everyone with and AdSense account to monetize their videos they promised that pretty soon we would all have the ability to assign custom thumbnail images. A few weeks later YouTube asked us to have patience as they figured out how to scale this feature and give more users access. For those who aren’t aware, of what the impact of having a custom thumbnail might mean, try to compare it to getting Google Authorship for your blog. Yeah – when you look at it like that, now you know why YouTubers like me and my friend Ronnie Bincer were so anxious to have access to this feature.
I was delighted to see the “upload custom thumbnail” option available for all of my YouTube video uploads (past, present and future) and if you don’t have it yet, I feel confident that you will very soon.
Final thoughts on YouTube Videos
Video marketing should be an integral part of your online presence and your content strategy. If you need some encouragement or idea on how to get started, take a look at a post I wrote called How to Promote Your content on YouTube or any of the other articless in the YouTube category. Get started with your own YouTube Video channel, one day you’ll look back and be glad you did.