If you’ve ever taken the time to look through the recent listings on Flippa.com, you will notice that there are some high value sites and blogs selling all of the time. Most of the high end sites will sell for around mid to high five figures, but some will even pass into the six figure range!
So what does it take to create a mega blog that you could actually sell for thousands upon thousands of dollars? What it takes it knowing what you are building before you even get started. The truth is, most blogs that sell for good money, weren’t accidental successes.
I currently have a listing of my own for PPC.org on Flippa, which is what I would consider a”mega blog” and one that will sell for the high five figures range. Using the same formula and three simple principles I came up with to create this blog, you can do the same thing and maybe even launch then sell your own mega blog.
1.) Find a Killer Domain in a Niche You Know
Granted, it’s not every day that you will come across a domain name like PPC.org in the domain name after market. I actually first came across the domain a couple years ago and it ended up costing several thousands of dollars to acquire, but it was well worth it. “PPC” can stand for anything you like, but the backbone of my business idea was that it would stand for “Pay Per Click”.
This same principle can be applied to any blog or business model. If you can secure a solid domain name, you are already steps ahead of the competition and actually building your business and site at a premium. Any generic or short domain name is a huge bonus for any web site or business. Be sure to check out domain expiration services like NameCheap, as you never know what domain names might just become available.
2.) Build a Team Around Your Site
There is nothing good about being the Jack of all trades! Sure, you may be talented, but in the end you really don’t want to have the whole weight of the world on your shoulders.
In the case of PPC.org, I was fortunate enough to call on a good friend of mine, John Rampton, who is also a master of ppc marketing. Together we decided to build a team of high profile writers and people who knew how to write and market their ppc content. Fast forward several months later and the blog is now loaded up with over 1,000 pages of original content.
The key take away here is, specialize in what you do, then build a successful team around you of other successful people!
3.) Create a Business That Can Be Sold
Lastly, before even starting your blog in the first place, you need to think about why it has value and if you ever want to sell it… why would anyone want to buy it?
A lot of time, money and research went into all of the content and marketing efforts that make PPC.org what it is today. Knowing the search and internet marketing business made it that much easier for us to create a site that provides value not only to anyone who is interested in learning about online marketing, but also a potential take over for any established ppc / search marketing company that is looking to expand their reach with an already established and authority blog.
What Can You Create and Sell in the Next 12-24 Months?
These same principles can be applied to any blog or business. A solid domain name will get you ahead of the competition, but it’s also the massive amount of work and dedication behind the blog that will bring value to the site. Before starting your next blog, don’t think about how much money you can make in the next coming days, weeks or even months… but instead the potential your site has for a “mega” sale once you’ve reached that authoritative status!
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