Author Rank…..o… Google Author Rank!
We have been listening to lots of stuff about Google Author Rank around the blogging niche. According to some bloggers, Google Author Rank is a nightmare for their online work just like Google Panda. But, is it really a nightmare?
I know there is a lot of confusion on the term Google Author Rank, and many are searching online to know more about the importance of this upcoming ranking factor in the search engine. Author Rank is most likely to be another algorithm by Google to rank your identity online in their search engine results. It will allow the Google to easily share a sneak peak into your life, and on the standards of your work and eventually reward you in the SERPs.
Basics of Google Author Rank
Google Author Rank is a very old project of the Google Search team, which was initially named Agent Rank. Google wants an algorithm that collects data from both websites, and the social world regarding different topics. This will create more valuable search engine results for its users.
According to the documentation available in major SEO portals, I have discovered that Author Rank was first discussed in 2005. Sadly, after that it never reached the surface in the market. It was only discussed in research departments as a tool that would be strong and effective for business.
However, earlier this fall, after the launch of several Penguin and Panda updates in the market, Google revived the discussion of Author Rank clearly in public. This indicates its concerns on the implementation of such an algorithm in the search engine that collects data from both the web and social networks.
Impact of the Social Web
It is all about the involvement of social media signals and their impact on the old-age SEO. Google is using social along with other data to measure the worth of every author profile in the online world and the value of that profile to their readership. It allows Google and other search engines to easily measure the rank of the individual author and publishers in their system. According to Google’s very own study, social signals are less spammy than SEO signals, and the implementation of such social signals in SEO will provide more quality results to their users.
In the last few months, Google has changed many things in their algorithms and totally redefined the meanings of search engine optimization for everyone. Their speedy changes in the algorithms make them pretty unpredictable for intermediates, but at some stages the professional experts are tracking and keep hunting the new algorithms.
The Foundation of Google’s Author Rank System
While we are discussing the Google Author Rank system, let me tell you that everything of Author Rank will stem from Google’s very own social network Google+ and your Author Markup, and will also ends on the Google+1 button shares.
Well, you might be thinking in your mind that social shares can be easily tricked, and one can easily get ranked on top of your posts!
Google’s Author Rank system is not only based on the basic social shares and interaction of your content with readers. It actually works as a social knowledge graph. It collects all the basic sharing data from the specific user with the help of other social networks, and using the advanced refers within URLS that allows anyone to track the visitors, and after collecting all the produced data the system runs the raw data into filters to get an actual hype and engagement of readers with your content. Relevancy also counts here! One should be relevant to the specific niche before start ranking in the SERP.
This is just an advanced step created by Google to make search engine results clean. It heavily impacts the brand’s online presence in the search engine. It takes the old-SEO formula to a new level with the implementation of social ranking signals in the search engine bots. The Agent Rank research started back in the days when Google contracted with Twitter to access and index Tweets in the search engine like today’s Google+ posts rank for your personal circles.
Google Author Rank is all about your real presence on the social networks, and your communication skills with people around you. It can boost someone’s online presence with real hype from social networks. Here are lots of things that are still not revealed about Google Author Rank, but it is reported by several experts and researchers that Google will reveal more information on the public launch of the Google Author Ranking system.
Are you prepared for this latest algorithm update from Google? What are you doing to build your Author Rank?