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Does Ethical SEO Work?

ethical seo

Yes, ethical SEO works—but how well does it work in comparison with various unethical SEO techniques? Let’s make a few comparisons.

Ethical SEO Compared To Content Leeching

One of the least ethical SEO techniques in my opinion is content stealing, better known as content leaching. This is where a scammer copies your site but puts his own advertisements on it.

Content stealing must be effective—too many sites do it for it to be entirely unprofitable—but the margins are very low and the risks are high. The margins are low because Google tries to put content thieves out of business and the risk is high because the thieves could always be caught and taken to court (although that rarely happens).

Keyword Stuffing

Probably the oldest form of unethical SEO, it predates the term SEO. Keyword stuffing started when people tried to stuff as many keywords as would fit into their meta keywords HTML tag.

When Google started ranking pages by PageRank, meta keyword stuffing almost disappeared—but it was replaced by people who stuffed keywords into the page body. But you can’t just stuff keywords into a page—particularly a popular page—or can you?

Hidden Text Versus Ethical SEO

One of the favorite ways scammers stuff keywords onto a page is using hidden text. Hiding text is really simple using Cascading Style Sheet (CSS) instructions such as “display: none”.

Since Google doesn’t usually read style sheets, it won’t realize that nobody but it can see the hidden text. So the page may look to you like an advertisement but to Google it may look like a well-written keyword-dense article.

Why Google Blocked BMW.com

Another technique Google thinks violates ethical SEO is the doorway page. A doorway page is a single-page site stuffed with keywords which includes a single link to another site with the real content.

A real-world example was the BMW.com site. It included a number of BMW keywords in the text, but when you visited it, it just told you to click a link to the German BMW website.

Google opposed this kind of behavior and, in 2006, they briefly removed BMW.com from their search results. BMW quickly fixed the problem by adding actual content to BMW.com and were relisted in Google. (You and I would probably not receive such quick service from Google.)

Good Content’s Worst Enemy: Spinning

You may have heard of content spinning—it’s taking an article, either yours or someone else’s, and rewriting every sentence to say the same thing in different words.

The spun articles are then often re-posted to the same site to fill out its content, or they’re posted to other sites to attract more total traffic.

Many companies use spinning because paying for original articles is too expensive, but both readers and Google hate spinning, and I expect the long-term cost of spinning will rise greatly as Google gets better at detecting spun articles.

I should note that there is a legitimate use for of spinning which is usually called multivariate testing. It’s usually used as part of landing page optimization to discover which wording is most effective at selling a product.

There’s nothing wrong with multivariate testing—Google even helps you do it with their website optimizer in Google Analytics.

Link Farming Versus Ethical SEO Links

Linking farming, also called “a mutual admiration society”, usually means joining a collection of sites who all link to each other automatically. Link farms were highly popular a decade ago, but Google figured them out quickly and almost put them out of business.

After Google’s attack on them, many link farms went underground—they became smaller and smarter, asking each member to only link to 10% of the other members.

Modern link farms may actually work to improve your Google listings, but you risk being caught by Google who will ban you from their results for one or more months. There are far better ethical SEO steps to take when starting a WordPress website from scratch.

A better way to get links is to make individual link partners. You each agree to mention the other person’s site once a month or so in an organic fashion. Google doesn’t ban regular cross-site partnerships such as this, and as long as you write fresh, original content in between links, Google will happily help your link partnership succeed.

Forum, Wiki, And Comment Spam

Probably the thing that makes ordinary website readers most annoyed at ethical SEO (although ethical SEO experts don’t do it) is forum, wiki, and comment spam—leaving junk information on a site just to include a link to your site.

This sort of spam used to be a huge problem when Google counted every link as a fully-qualified link. But several years ago Google introduced the rel=nofollow hyperref tag and we all thought this sort of spam would be a thing of the past.

Unfortunately, although the amount of spam temporarily diminished, it quickly rose again as scammers discovered some people will click any link no matter how scummy it looks.

It isn’t clear whether Google penalizes sites who use this technique, but the technique is clearly unethical, so I recommend ethical SEO experts stay away from anything like it.

Cloaking, Is It Ethical SEO?

Google says not to use cloaking, but Google itself uses cloaking, so what’s the lesson here?

Cloaking is creating different versions of your site for different Web browser user agents (Not the same as cloaking affiliate links). One well-known example of cloaking was the New York Times website which for a long time displayed full versions of articles to Googlebot (Google’s spider) but required everyone else to pay a fee to read the article.

(Many of us at the time installed a Web browser plugin to change our Web browser user agent to Googlebot to fool the NY Times website into giving us access to the article for free. Not me though. SMILE)

The problem with cloaking is that it can be used for legitimate purposes. For example, older versions of Internet Explorer are incompatible with many Web standards, so some sites (including Google) displayed different versions of their pages for Internet Explorer users.

It’s not clear how closely Google monitors cloaking, so you can probably get away with some cloaking on your site. But if you create a version of your site specifically for Googlebot, I suggest you be warned—Google does not consider that to be ethical SEO.

The “Do’s and Don’ts” of SEO are sometimes hard to figure out and that is why I have a free eBook for new webmasters explaining SEO my way.

About 

My name is Milica (Mitz for short) and I am a serial full-time blogger. I started out with one website many years ago and it went so well, I sold my businesses and began living the internet dream. Since then I have been perfecting the system of blogging by building WordPress websites that are set to earn money online. This is an ever changing business and I love the challenge. Please feel free to download one of my favorite FREE REPORTS if you are interested in improving your blogging business or starting one from scratch.

99 Comments (click here to leave a comment)

  1. Rabia Akram

    I like this post and agree with this pretty much fully,its nice to see someone sticking their head above the parapet for something positive.

  2. You make some valid points, Google is forever changing and no one really knows for sure what Google likes and doesn’t like, even the “SEO Geeks’ are all about trial and error.

    As always “honest SEO”, great original content and interacting with the Blogging community are the best natural SEO techniques that will always be a winner in the eyes of Google.

    Great post
    Mark

  3. Good Post.
    I disagree with two things. One you’re saying that Google not responding fast compare to bigger website issues. No, it’s wrong. Google (it includes all Google products) I am getting e-mail for each and everything. If I’ve any problems with my site. Google sends e-mail to me via Google Webmaster Tools. In the same way Google AdSense Team also sending weekly e-mails. Next, Good Content’s Worst Enemy: Spinning I give some examples even Mashable, Search Engine Land, Search Engine Watch (including me) read the articles from Google Webmaster Central Blog and re-write in our own words and publish. Google display these content in the top 10 of the Google Search Results. Most of the authors writing these type of article have more than 50k followers in Google Plus Profile pages. I just started this journey so I am also getting good response and appreciation for this. All the points you’ve mentioned is good one and informative.

    • There is a great difference between spinning and re-writing in your own words. Spinning is taking the whole article and the same content and changing the words. This is why Google and and other people can recognize this.

      As for Google not responding fast. This is true in some cases and it was true in all cases in the past. Now days I agree they are getting better but not up to proper customer service standard. They used to penalize sites with not one email to them. That is a fact.

  4. Hi,
    I think ethical SEO definitely works out. I like all the points that you have shared and specially the point of keyword stuffing. That’s great!! Thanks for the share!!

  5. Its interesting to see how people are grabbing the top Google position and how Google Police is after them one after another. If we start looking everything and think deeper, what appears is, just write your article and post is ethical – rest, today or tomorrow Google Police will be there to catch you :-)

    Anyway, it will be impossible if Google does not chase that way. Web will be full of spammers.

    Thank you Mitz for such an entertaining post.

    • I love that..the “Google Police”
      And your right if Google does not do this the internet will be full of spam and no fun at all. :)

  6. Albert

    This is one of the richest post in terms of content, i’ve read in a while. On the area of spun
    content, I believe it helps to use spun content for those 2.0 websites for building backlinks.

    But, these websites are also beginning to cramp down on those spammy contents too!

    My question is…what is the best approach to SEO that will stand the test of time with google’s frequent updates?

    Thank you very much!

    • The best approach to SEO I see is to write amazing content, not a lot of content, and then promote it properly. Each piece needs attention because it is worth it.

  7. To be honest, there is no scope for unethical SEO. Be is scraping, spinning or link farming, its not going to work. In fact, its going to do more harm than good. There is no substitute to good content combined with ethical forms of link building.

    • I agree that there is no scope for unethical SEO.. IT might work right now but the effects will disappear and the work done is then worthless. Therefore in the end unethical seo is a total waste of time. :)

    • Yes this is exactly how eveyone got into it in the first place… But just remember that the work you do with unethical SEO will be useless sooner or later.. Good SEO will last the test of time.

  8. its better to always go with white hat (ethical ) seo practices , if you use other methods like black hat etc , you may get some short term gain but sooner or later you will loss that gain and even may face de-index from search engine(s) , so always use ethical SEO practices for both short and long term gain :)

    thanks

  9. Truth to be told , everything works when it is done properly. I don’t want to go deeper into Google conspiracy, but sure even black hat SEO can bring excellent results, even in long run, but it need to be done properly. Right, some of the listed techniques are new, but some are pretty much obsolete. Being realistic if a company is doing serious business, better not touch unethical methods, but experimenting with blogging and unethical SEO, should be for most bloggers.

    • Hi Carl
      I agree that some black hat works but it is getting less effective every day. Ethical SEO is the only way to go now. :)

  10. Most of the newbies or even some bloggers would not have a clue about most of the points mentioned here. You have made all understand how vital following and checking all these things would be. Great article!

    • Yes I like he link you shared! I have read this and agree that it is time to earn links… I have no problem with this because I love guest posting and it definitely works for me. : )

  11. Content spinning in particular seems to produce terrible results, keyword stuffing, no matter how ‘well’ it”s done is something Google are really cracking down on. A lot of people are starting to turn to social media for SEO as well.

    • Yes SEO does now include Social and people are gravitating towards that. Good point. Unfortunately we cannot ignore the rest of SEO though, but all methods together rock!

  12. Spinning still works if done right, can still rank good and bring you some decent organic visits.

    On the other hand, keyword stuffing and content stealing are dead. As far as I know their time passed and don’t really produce any profit even if you do everything by the book.
    Anyways thanks for the article Mitz! I’ve learned a couple new things, always enjoy reading your stuff.

    • Hi there Christian
      I agree that spinning can work but it is faster for me to write an article than to spin an article to the right standard. It is a waste of time for me… You have to spin until you cannot tell that it is spun.

      Then it is also better to submit great content to better websites. :)

  13. I think that works! In my opinion, google likes a person who want to find out the best information when searching!

    I think the best way to do SEO is creating “killer” content and got perfect on-page SEO. That’s it!
    Correct me if I was wrong :)

    Thank you so much for your post :)

  14. I don’t know if they still do it, but they used to add html author comments with keywords like () People would add that all over there pages. Hidden from the user, but not bots. Not sure if it was for additional keywords for search or maybe Adsense targeting specific ads. At any rate some people will do almost anything to improve rankings. Hopefully they do understand the risks, and they aren’t following poor advice they read about thinking it was a good idea.

    • Yeah people are still doing it…They are hiding all sorts of things from the page. for example people have links to other sites but you can only see them if you mouse over the right spot on the blog.. They get trackback links for having these links and it is extremely deceiving and dishonest.

  15. Very interesting information. I have never heard neither used cloaking techniques, but sounds like websites that use it try to fool Google which is a no good way to build a long-term reputation. And by the way, I also hate comment spammers, even after I got CAPTCHA installed on my site I still get some of comment spam. I wonder how do they get around CAPTCHA?

  16. There’s definitely a lot of ways people can scam the system, but I have to admit I didn’t even know about the CSS way of hiding keywords; wow! Still, when all is said and done doing things naturally works the best in the long run, and definitely keeps you from getting penalized by any search engine, since Google isn’t the only one out there.

  17. Lets talk about unethical SEO, I don`t think now anyone will think or write that it will work.
    So obviously it`s ethical SEO which can give you long term results.

    And regarding forums, I`m a bit confused, what do you mean by this, do you think getting links from forums is of no use? Let me know.

    And I`d like to thank you for this post, which can& will encourage ethical SEO.

    ~@Khajamoin1

    • I am not saying that all forum links are of no use because they are great in some instances. I am saying that the junk posts on forums still exist. The ones that are obviously put there for a link only. These annoy the ethical SEO people, that’s all. :)

  18. Every that think will give you result if you has worked for that. But now it’s depend on you how you are working for that if you will do work in good way then it will give you good result other wise it would be prove wrong for you.

  19. Spamming has bad effect when panda update takes place.
    Using fake female facebook profiles to promote the blog is one of the methods bloggers have been using and 70% of them have been successful in getting PR3+ rating.

    • I think when you buy fans you get those fake people. I did it once and I am sure it ruined the quality of my traffic…:)

  20. Hi everyone,
    I totally agree that unethical SEO has no chances for success today. Link farming or keyword stuffing could work well a few years ago, but the rules have changed as of now. Thanks for sharing your perspective and providing these clear examples and explanations.

  21. Very interesting post. I thought that the point made throughout the article about dual uses for “black-hat” techniques was interesting and now know a good reason for why content spinning, when testing for landing page optimization is a good thing! Thanks again and definitely bookmarking your site.

  22. For the life of me, I cannot understand what constitutes comment spam. I guess it’s like the U.S. Supreme Court justice who said he didn’t know how to define pornography, but he knew it when he saw it. That’s how I feel about comment spam. I actually think the first three comments to this post could be deemed comment spam by some. They said nothing specific about your post. All the comments consisted of were generalities. I still can’t believe I read every single comment, but a good post always has good comments.

    For me, I always wonder if I’ll get penalized because I read a lot of blogs like this one and I learn a lot and I comment a lot. My comments always, for the most part, add value to the discussion, but the website link(s) I leave are not social media or blogging related. I typically leave links for my pizza website or my tea website. I’ve read that some people believe that’s comment spam because my links I leave on social media/blogging tips websites are not from the same niche type sites. Sometimes I worry I’ll get de-indexed.

    What are your thoughts on that? I’d love to hear your insight.

    Thanks,
    Brian

    • Funny you should mention the first three comments.. They are totally junk and say nothing.. They added no value and I assume they are spam…

      The problem is I understand how they get through though and I just ignore them… It the sheer volume of comments coming in.. There are just too many to read in detail. I have this problem on at least 4 of my blogs. At the moment I have at least 120 comments to moderate on one site (about three days worth).

      I can tell you now that I have never been penalized for comments and links in the comment section… I have however been penalized when people put broken links in there though… I have to check for this often.

      I recently realized I have been linking to some pornographic site for about 6 months. The person makes great comments and the URL looked normal. I happen to visit the site one day and nearly died with shock… I had to black ban the IP and email as I do not personally like linking to that content.

      • I’ve had some links like that too. Once, I even had a porn site proprietor complain in a post on my social media site about how they couldn’t get back links because people are too prude to let the links stay when he made comments on blogs. Oh well, I banned him.

        I also just had to delete a post on another blog because I was getting 100 spam comments a day on it, even with commenting off. Those spammers will do anything.

        Thanks for always replying. You’re one of the best conversing bloggers.

  23. Akos Fintor

    One thing is for sure. You do NOT want to spin your content and mega distribute. The activity almost murdered my blog :(

    great tips, Mitz!
    Akos

  24. Hi Mitz,

    Thanks for the awesome post and I am sharing this all over the place!!

    This is a test to see if you get two notifications or one. Please let me know.

    Cheers!

    • All notifications are great now thanks!!! I got hit by emails from a few blogs at the same time…And they are all using comluv’s great plugin!!!!!

      OMG I am loving the replyme options…especially where it notifies the guest posters that there is a comment!!!

  25. Unethical SEO will almost certainly land you in hot water with Google, especially in today’s post-Panda/Penguin era. However I stumble upon ‘low-quality’ websites almost every day – websites which quite obviously are using spinning techniques to generate content. And what surprises me is how easily these websites are able to fly under the radar and escape penalty. I’ve had my eye on one of these websites for a while now (wont name names) and it seems to be doing quite well in terms of Alexa ranking and indexing speed.

    • Hey Aaron,

      I completely agree. I feel like Google plays both sides against the fence too. The hit major sites like BMW, but let’s sooooooo many smaller sites clearly utilizing black hat SEO get away for years and years. It makes me wonder what the penguin change actually brought in terms of depth. Eh se la vie. Can’t beat ‘em, but it’s better to play it safe than sorry.

      • True, but its frustrating when you’re bursting a gut trying to put up quality content that you’ve spent time and effort to write YOURSELF, while there are other websites which constantly and consistently outrank you using blackhat/illegal ways of producing content. C’est la vie I guess. Google needs to get it’s s**t together IMO.

        And yes having said all that, I’d still stick with doing things the right way!

  26. Kahlil

    Interesting post. I do agree with what you write, most of it. Keyword stuffing should be replaced with synonym or LSI. That would be better.

    • Yes you are right about the synonyms but then I can see this turning into some kind of spam too! People just get hold of an idea and ruin it.

  27. Mitz,

    i like the discussion about ethical writing online. It is a very fine line, hence hard to determine right from wrong. Many new bloggers struggle with what to write about. I think it is good to get the idea about an article from someone else. But it has to be rewritten through your own perception and ideas.
    I also think that Google communicates with users very efficiently. The other thing is if we know enough from our side how to do it. Many even do not try to call Google, because of the wrong belief that it is difficult.
    Great information.

    • Googles history at communication is atrocious not that I have anything against Google but this is the truth. They have shut good accounts down without warnings or reasons and I only hope that they do fully start treating people like real people. But that’s not what this post is about.

      Google did not invent ethical SEO, it was always there. They demand it though and that is right to do. They want to please the people searching by providing the best results. :) I am all for this.

  28. Very informative post, I’ve read about cloaking before and didn’t know what it meant til I read this. Guess I have never done it :)
    Not sure I agree on the Google with big companies. I hear and have seen in searching around that many of them use high density for their keywords (stuffing) and they get a pass because they are a big company that’s been around awhile. But a small company starting out gets penalized. I hope they level that playing ground out. Or is it because the big companies spend a lot of Google ads? Makes me wonder sometimes.
    I do appreciate the emails they now send to Webmaster tools, that is a step in the right direction.

  29. I agree that ethical SEO is important for our blog. Maybe we just focus on content post with related keyword. I think it will be more effective than a link farm or Keyword Stuffing

  30. Aasma

    Hey Mitz,

    Really great insights about various SEO techniques, I hope many of use who were unknowingly using unethical techniques would avoid it from now on.

  31. Another good one Mitz! If you are concerned about your content being copied, you can sign up to tynt.com and monitor how many times it was copied and gain backlinks from it.

    • If I have gained a backlink from copied content then I am happy… If they have striped the post then I feel that this is theft.

  32. My hope is that someday Google et al will acquire the ability to recognize quality content. Part of that process is for them to work through the elimination of the game-playing folks on the Internet. That step seems to be going well enough, but successfully crediting the hard-working, quality-content creators still seems a distant dream. Thanks for your tips!

    • I agree and I really think that Google will do that! I feel that this is what they are aiming for and junk content ranking in the search engines annoys them as much as it annoys us. :)

  33. This is indeed a great article as i have learnt so many things i never figured could be problem especially with Google. I try to stay away from any unethical SEO and that way i have been safe from Google’s wrath. Thanks for the points though…they’ve been well noted.

  34. Hey Mitz what about spinning articles and submitting them to article directories with a link back to web 2.0 properties like hubpages and then linking them to our blogs

  35. I think people are starting to realise they need to practice ethical, white hat SEO. The problem is there’s still so many people around that offer cheap, spammy services.

    • Yes you are right about the spammy services!!! I would love to get a link builder for me but all I have tried have no idea what so ever!!! Only a good blogger has an idea and they are all too busy working on their blogs and making money that way! :)

  36. Hey,
    This is a good post I think I must save this post for trying this as search engines allows the ethical optimization. If they are not automation or using some black hat.

  37. Okay, you’re right to a certain extent when it comes to link building. However, I’ve found (through 10 years of online marketing) that there’s some products you can’t simply put online and expect to ever get seen. I’ve worked in one particular sector for 7 years, marketing and promoting our own line of B2B services. We’re up against multi-national companies, one man bands and national companies a couple of decades old. The spam that’s produced in that sector is unbelieveable. The one site that ranks top for the 2 largest keyword combinations has links from paid directories and a multitude of inorganic linking techniques. They’ve ranked for over 2 years in this position. Google can’t police and they need to be careful how they do on the grounds that it simply steps into the anti-competition part of any democratic society.

    There are areas of SEO that should not under any circumstances be touched- link farms, cloaking, spamming- the latter being just pure unethical and (in this day and age useless). As far as I see it, if you comment and leave something that really contributes, just to get a link, you’re paying for that link with unique content. If you add a link to a wiki (dofollow or otherwise) and the linked content actually adds to the user experience, then it’s ethical. The point is, it all comes down to pageviews and time on site. Surely a visitor clicking on a link and then sitting on the next site for a few minutes is a link worth having?

  38. Scraping, spinning or link farming, its not going to work in long terms. There is not much scope for unethical SEO, the success is temporary. Good post, thanks for sharing & I really hate keyword stuffing and hidden links.

  39. Excellent post. You really dialed that in. It’s the simple principles that worked for people that have already been where we are heading and desire to be that we should pay close attention to.Thanks for keeping it real and I always look forward to your next post!

  40. Hi Mitz,
    SEO, I will never get it properly. What is it and how to do better SEO? That’s a big question. And how to get do-follow links. Does Google hate no-follow links?

  41. hello mitz..
    i think article spinning is one of the mostly used technique today.many peoples or bloggers use it when they don’t have ideas about their next articles.they simply read a website and publish their articles with some changes

  42. It can still be done, but you will really need to research to see how much you can do.

    Many have taken it to a bad level that Google is not liking it anymore.

    SEO has its place, but remember there are many other aspects to the online world that need to be take into consideration. Ex. content creation, social media engagement, etc….

  43. Gerrid Smith

    Yes it still does exist and it gives more long-term benefits than its unethical counterpart.

  44. Great post. Thanks for your post. As a business that provides SEO and Social Media services for business it is disheartening to see the dodgy practices that go on in the industry. In some cases, people are paying thousands of dollars only to build the SEO companies network – the moment they leave their contract, they start from scratch. It is horrifying. I also consider that unethical.

  45. Over the last few years, there have been a lot of improvements as far as seo practices are concerned among bloggers. It is also because of the education, there are many good resources like this post to provide information about seo, which is helping new bloggers and webmasters.

    I think content is the king; it still holds the key to success.

    Thanks for sharing this wonderful post.

  46. Hi Mitz,
    I used to get a lot of invites to projects that asked me to spin content. I had no idea how to do it and didn’t like what I thought it was because it felt like regurgitation (not a pretty analogy but you get how I felt) I like to keep things original, wart and all. I also remember back in the day how stuffing was so prevalent; that was SEO. I may not be a fan of Google but at least they’re helping to clean up the junk a little bit, despite the fact that they have a hypocritical approach to SEO and have a tendency to sometimes throw the baby out with the bath water. Nobody’s perfect!

  47. based on my opinion we have to do SEO ethically based on google guidelines. Unethical SEO will be hurt your ranking and give no advantages for reader. If you want to blogging for long time,ethical SEO is the answer. please follow google guidelines and others major search engines rules to get good result of SEO.

    thanks Mitz for posting

  48. Jim Zboran

    Nice summary of unethical SEO practices, Mitz.

    On the cloaking issue, if it’s a matter of bait-and-switch to trick Google into ranking a page for something other than what it actually is then it’s clearly unethical. But when cloaking is a matter of presenting an optimized page for the tool a particular audience is using, it strikes me as being entirely legitimate.

    Isn’t that what site do when they present a mobile optimized page to a mobile user? So it’s really a matter of the form of a page vs. the content of a page. I’d imagine Google has a way of differentiating. I hope so, at least…

    Thanks for the nice summary. It brought back memories of the hey-day of each one as they blazed forth across the developing internet landscape. Sadly, the hey-day is recent history, so many still get caught up in old ideas. Your article is a nice way to keep newcomers away from tried-and-now-fried ideas.

  49. Its sad you have to worry about people stealing your content, but there’s almost nothing you can do about it. I didn’t realize you could “hide” text making google think it was there. Sounds way to technical for me. ha ha, I think I’ll stick with Ethical Ways.

  50. Very informational post about how people should stay clean while performing seo techniques and how they wil get penalisee d from google if using the tricks from the past .Although leaving links all over the internet doesn`t have to be always wrong because it will still bring some juice to your targeted site .

  51. There are tons of both black hat and white hat SEO techniques, but I think its best to play it safe and do what is ethical. I for one believe that in the end Google will probably figure out how to detect most of the unethical techniques so it will be better in the end for those of us who followed the slower approved SEO path.

  52. Another great article mitz, it think the most of the new blogger start their journey by stuffing the meta keywords and spinning the same meta phrase all the time, you have given the great points here.., thanks for the article.. :)

  53. Thank you so much fr this post !! you mentioned a lot about black hat techniques and there are websites till this day are still working on it. specially the spinning.

    lots of guest posts are written in a good way and it’s being spinned and resubmitted again under another title that’s almost close to the old one or submit it to different websites.

    I think Google may put it as its target in the next update.

  54. I think that ethical SEO can definitely win over unethical tricks if done correctly and in the long run it will always win out because you don’t always have to correct your methods when you’ve been found out. I’d assume it’s a lot like investing, if you invest over a 40 year period your definitely going to get your moneys worth and probably won’t have to reinvent your method over and over as oppose to day trading which ultimately, for most people, will probably lose in the long run.

  55. I seem it’s a valuable and informative post for me. I didn’t know what the Google likes and doesn’t like, this post open my eyes about Google liking. I like all the point that you include this post. I think this post is helpful for SEO practitioner.

  56. Despite the fact that SEO is very much necessary, I will still choose ethical seo over the unethical one. It will give me a good sleep every night and it will appease my mind.

  57. I believe that ethical SEO is the only kind of SEO that works. I mean, it is generally much slower than your typical black hat spammer SEO, but it lasts. Results from black hat, link spamming, and other unethical tactics are only temporary.

  58. it’s spinning an article a new name for plagarism?
    And what happens if the topic you are discussing is a niche topic, so there are only a small number of people talking about it? Many years ago I was part of a group of women who discussed sewing nursing clothes. A very, very small niche market. So, where is the line drawn between sharing niche content and spinning?

    where does ‘sponsoring’ a backlink fall under? black or white SEO?

  59. Great article Mitz, yet again. I think it depends on a person’s reasoning for blogging or creating a website as to what lengths they’ll go to reach more people. I hate keyword stuffing, especially when it’s so obvious and most content you can tell when it’s been spun, however I agree that there are good reasons for using a spinner but they still require some ‘smarts.’ I will stop now before I write a novel!