Repeat traffic is very important to maintain a continuous smooth online business operation. This can be achieved by building a bond of trust with your readers. The correct way of growing your online business is by providing useful, authentic information that adds value. A visitor will visit your website again and again, only if he or she finds the content relevant to them and their goals.
This point is very crucial for those people who have just started their internet business. It is not an easy task for a new person to build up repeat traffic as he has to face a lot of competition. Repeat traffic is important for a successful business and here we are going to discuss some of the important guidelines which can actually help you to get repeat traffic.
Get Repeat Traffic With Regular Updates!
It is compulsory to update the website regularly. Many search engines do not crawl websites when they are not updated frequently. You can put the date on a blog post as it would be helpful readers to know that your blog is updated frequently.
Blogs that are rarely updated is one of the primary causes that lead bloggers to fail. Due to their work schedule they are not able to update it regularly, updating regularly doesn’t mean to update it daily.
I believe that updating 2-3 times a week is good for blogging niche sites, but tech sites need to be updated with 4-5 posts per day like Engadget and Mashable.
Stay Unique and Original
The content of the website should be original and new. Your regular readers will want to hear your take on the latest news and products available in your niche. Do your homework and research your posts so that you can provide valuable information and your own take on a given topic. Also, search engines give preferences to websites with original content and in turn you’ll see improved rankings.
Optimize Your Posts and Pages
Do we like to read books whose pages have not been organized properly? Of course not.
The same goes for a blog or website. Make sure that you label posts and pages properly and make it super easy for the visitor to navigate and find what they need. Keep down the clutter by limiting the menu choices and category headings. This will help readers have a more pleasant experience and convert new visitors into repeat traffic for sure.
Do not forget to use keywords appropriately. Moreover the title of the website should contain the keyword as it is beneficial to visit the webpage in case the reader loses the bookmark. I recommend using WordPress plugins like SEO by Yoast or SEO Pressor.
Create an FAQ page
Do not forget to add an FAQ page. Always add all the necessary basic information here so that a reader can check it once again if required. This will drive repeat traffic because when a new visitor sees that they can find all the information in one place, they will keep coming back each time they need answers.
You can also add a “favorites” link on your homepage so that people can add a bookmark in their browser for your site. Label the link “Add to favorites”. It is useful to get the traffic.
One Last Tip for Getting Repeat Traffic!
Another most important thing is the creativity of offering a unique brand. Having unique brand adds value to your business. You can get targeted traffic and you can get the proper direction of your work. You can use a standard logo and various other tools like video marketing. It helps to create faith among your readers. We need to consider our website as a commodity if we want a successful business. A person likes to buy a thing if he has the need however it is not always easy to find such people.
Therefore we also need to generate the need.