Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of people you hope to read your blog – your ideal customers or clients, with all their unique behaviors and needs. Knowing who they are is crucial to developing frame and context in blog writing and, ultimately, to pinpointing (and segmenting) your desired audience, generating sales leads and – you guessed it — improving your bottom line.
I’ve tried a few WordPress editorial calendars over the years, but none of them really stuck. Then I started using CoSchedule, a blog editorial calendar that costs $10 per month per blog. Six months after my original review (which netted me a one year trial account), I’m still using it – and it’s because of one killer feature: the integration of social publishing with the editorial calendar. Let’s have a look at how the rest of CoSchedule works.
Creating a specific website just for mobile can still work for many companies. Unfortunately, creating a website that favors the small screen is quite different than a website you would create for a desktop. This puts extra pressure on web designers because they have to create a website for both a desktop as well as a mobile-optimized version. If you do not have a web designer, then thinking about these different ways customers get information will be important. A website is usually the first thing a startup company creates, so there are a few things to bear in mind.
Are your readers loyal? Loyal to your blog? (meaning they are returning visitors/clients/subscribers).
Let’s forget that for a moment…Do you know why I am writing this? I do love writing on other blogs, but beyond that, I love the traffic that I get from my guest posts.
After reading this post, some of you may visit my blog, which is what I want. But, my ideal goal is to convert you into returning visitors (Hey, I love new visitors as much as the next guy, but I prefer returning visitors. Don’t you?). So, let’s talk about commitment (or loyalty. Call it whatever you want, it’s valuable and very powerful).
Your Twitter is a mess! At least that is what your mother would say if she saw how many tweets were flying around in your Twitter stream right now. The problem might be that you are following way too many people, right? Well, you are certainly not alone. So what is the solution to all your woes?
Twitter Lists will, first and foremost, help you clean up your Twitter mess, let me show you how.
One of the fun parts in blogging is receiving comments to your posts. It’s nice to get feedback on what you have written about. Unfortunately, sometimes managing the comments can be very time-consuming. Especially if you are blogging while having a day job, you may not have that many moments to deal with comments.Here I present five ways to deal with comments. The main point is to make this process more effective – by getting rid of all the extra work that is otherwise involved. That way you have more time to do something more important in your blogging.
One of the problems with Twitter is that it can take a while to get the necessary exposure for your account and have hundred or even thousands of followers listening to what you have to say. Twitter is actually a lot like blogging in the aspect that you must build up your following and have an audience that is listening to what you have to say.
No matter whether you receive 100 visits to your site per day or 100K visits per day, you still need more traffic, don’t you? YES is the answer. So in this post I am not going to give you the usual traffic generating tips. But I am going to talk to you keeping the big picture in mind – the strategic approach to getting more traffic. Let’s dive in.
If you knew me a few years ago I was so hesitant to be on camera. I may look comfortable now, but I was just like you, not wanting to “put myself” out there online.
I saw every flaw I was spending too much time shooting multiple takes of my video blogs and doing many retakes. I remember one video specifically—it took me 12 takes to get one to make it right. I almost gave up on video blogging because it was too stressful and I was spending too much time just trying to get a 2 minute video done.
The much unplanned Google Page Rank update took place in December 2013 and it basically shocked (partially) the search engine communities around the world. This update is said to be the toughest or strictest for most of us; I saw several PR 8 sites dropping all the way down to PR 3 and brand new blogs achieving PR 2 and 3′s.
With that being said, what would possibly be the next ‘big’ thing Google had for us all in 2014? For once, Google is always changing their algorithms and it is proven multiple times that doing ‘what worked yesterday’ could probably not be the best technique after all.
Does your head spin when a Google Page Rank update comes out? Both Page Rank and Domain Authority get harder to climb up as your number gets larger. With Page Rank it’s easy to get to 1 or 2 but to climb upwards is much harder. The same applies for domain authority. The smaller numbers are easy to climb up to but once you reach around 40 you may plateau unless you are doing things very well to continue to climb up the rank.
Let’s face it, blogging is a ton of work. You’ve got to keep up with your social media profiles, create and organize tons of content (both in written and video form), and you’ve got to market like crazy just to stay relevant. Some of you have children to take care of, day jobs to go to, relationships to maintain, and so on.It’s definitely a crazy blogging world we live in, but there’s a way to tone down the craziness just a little bit.You might be thinking that you’re already pretty organized (and maybe you are), but it’d be a mistake to think you can’t benefit from new ways to organize and simplify things.
Do you sometimes feel the gigantic sucking sound of social media taking years away from your life? Most people spend too much time social networking, because they have no clue what their social media goals are. Imagine spending 15-30 minutes daily on each platform. That could easily amount to 4-5 hours every day just social networking. That in turn leads to a whole lot of nothing happening in your business, since there is little time left to do any actual work. Here are some tips and tools to keep you on track.