Blogs that make money all focus on the “Three Cs:” content, consistency, and customers. If you want your blog to make money, you can learn from these successful blogs and apply their formula to your site.
Content For Blogs That Make Money
Blogs that make money almost all have one thing in common: they provide high-quality content.
The only exception are a few scam blogs that make money only temporarily until Google catches up with them.
High-quality content is informative and well written, although that doesn’t mean it’s extensive and grammatically perfect.
Extensive documentation belongs in a book, not on a blog, and striving to write perfectly is a great way to get nothing done.
Producing informative and well-written content is within the grasp of any competent adult. All you need to do is use plain English to tell your audience one useful thing they didn’t know before they started reading your blog. If you master writing useful information, you master the number one step towards creating blogs that make money.
I started providing quality content almost by accident on my first blog. You see I was obsessed with computers and how they worked and just wanted to share my knowledge in an easy to understand way. That is exactly what I did and have been rewarded ever since.
Consistency On Blogs That Make Money
Blogs that make money are generally consistent. There are exceptions to this rule, but they are rare. Consistency applies mainly to three characteristics of the blog:
1. A consistent posting schedule, usually daily or weekly
2. Consistent high-quality posts
3. Consistent post formulation
A consistent posting schedule is probably most important and most common among blogs that make money. But not any blogging schedule will do the trick—it needs to be a schedule people can easily predict, such as daily, weekdays, weekly, or bi-weekly.
Posting every three or five days will only confuse your audience as posts appear on a different day of each week. If you want to post more frequently than once a week but not every day, make sure you post on the same two or three days every week.
Also try to post at the same time everyday. This helps encourage your most loyal readers to visit at the appointed time so they can jump start the comments. But the main advantage is that your posts consistently appear on the same day each week to people in different time zones.
Customers On Blogs That Make Money
The final but perhaps most important consideration for blogs that make money is customers. That’s right: customers not visitors.
Many blogs take great pride in the amount of traffic they receive, but building your site with the intention of receiving throngs of traffic is pointless unless you can monetize that traffic.
You want customers, not traffic. But how do you count customers and how do you attract them instead of meaningless traffic?
Start by looking at your business model. Anyone who makes you money through your site is a customer, whether they click an advertisement or buy a product. Grab statistics and figure out what on your site best attracts your customers. Then try a simple experiment:
Try to create a blog post or static page on your site which attracts the best visitor-to-customer ratio, also called conversion rate. See if you can get 10% of your visitors to convert into customers; then try to get 20%; and keep trying to increase your conversion rate. By discovering how to convert your visitors into customers, you’ll learn much more about your customers and you’ll be able to figure out exactly how to write more blog posts that make money.
Blogs That Don’t Make Money
It is not easy learning how to monetize a website the right way and only experience will bring that knowledge. But you have to take action, fail and learn. New webmasters should never wait to learn this part of the business as they might realize too late that their blog is one that will never make money. There are bad website ideas out there and it is better to test the waters as soon as you start your blog.