Google Analytics is one of the most powerful free tools that Bloggers can use to gain insights about the flow of traffic on our blogs. We can see where people are coming from, how long they stay and what page they’re on when they leave. We can even use Google Analytics to do experiments and run split tests (for free). In a nutshell, Google Analytics can play a significant role in evaluating the success of our websites because of this: We are able to determine outcomes. We can find out if people are taking us up on our Calls to Action. We spend lots of time carefully crafting those CTA’s but do we know how effective they are?