Traffic is the lifeblood of your online business.
With qualified traffic you can build a long-term profitable business and experience meteoric growths in and around your website. But how do you go about generating consistent traffic?
Despite the frightening competitions online, I believe that there is a better way to achieve tremendous success online. It may not be instant, and I don’t expect or promise unrealistic results, but if you properly position your website, Google will send you some rich and targeted traffic.
I run a white hat SEO company and I helped clients with SEO for more than 10 years now, small or large, and it seems that the most ones follow the same principles: research the target market well, then address their concerns and needs with great content and then build backlinks to their sites. And here are 4 quick and effective ways to increase organic traffic to your site. You have to keep working at it until results come. Don’t give up too soon – your target audience is waiting for you.
Study the Market Properly
Market research takes a deep review into the minds of your target audience. There is a group of people for you. Every person is not meant to visit your site and use the products and services you offer.
You’ve got to know who this person is. A deep knowledge about the ‘one’ person who would benefit from your website is the best way to penetrate and target a handful of others.
That means you’ve to select one person at random from the target audience and conduct an intensive demographic and geographic research. Find out what this person likes. Where the person hangs out and what type of content the person reads. Rather than researching 1000 people in your niche, pick one active person and scale it up.
This is a practical guide. It’s the naked marketing strategy used by multinational and consumer-related companies. Once you can pinpoint what a particular person wants, without the guess work or assumption, you can easily win the hearts of thousands consumers.
Address One Person in Your Content
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Do you want your content to produce more traffic?
The best way to position your website and increase organic traffic is to write to one person at a time. A good headline that is catchy is necessary, but it’s just the first puzzle. When a reader clicks your article headline and discovers it’s generic and nothing spectacular, he or she would click the back button and leave.
The audience you’re targeting isn’t going to read your content at once. It’s a personal task. When you write to address one person and the problem he or she is facing, it’ll create an emotional nexus between you and the rest of the world.
We know that people make buying decisions based on emotions and justify by logic. So, spare them the generic information and speak the language they understand. When you write to address one person’s problem, you would increase conversion rate and breed much engagement.
Target Keywords On The Introduction
There are two vantage positions to place keywords when writing content for your website. They’re: the headline and the introduction. Keywords are important as they are food for search engine spiders.
A lot of people out of sheer anger had neglected keyword research. And without directing search engine spiders properly, the likelihood of ranking on Google first page is low. The fact that Google Penguin and Panda affected websites stuffed with keywords doesn’t mean you should stop using keywords on your content.
Note: The Penguin and Panda updates didn’t forbid or ban keyword research and placements. What you should avoid is keyword stuffing. As long as Google stays at the forefront of search marketing, keywords and key phrases will continue to be relevant to search ranking.
And, as I said earlier, try to add your keyword in the headline. But always remember, persuasive headlines are far more important from a conversion point of view than having keywords inserted in the headline. SEO should come secondary to conversions when it comes to headlines.
Pro Tip: if you have some budget, test headlines with AdWords, using A/B/n testing and once you’ve indentified the winner use it as your headline in your copy.
The introduction is the next section search spiders read after the headline (usually a H1 or H2 HTML element). If you neglect to place the target keyword there, you’ll miss out a bit on SEO. Keywords are guides for search engines. It helps in crawling and indexing fresh content. Use them naturally. Focus on engaging the reader. It’s the key point.
For More Traffic Reap the Benefits of Links
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Google and other search engines respect links because they depict relevancy and in-depth marketing insights. Links act like votes: page A is linking to page B, therefore page A vouches for page B.
Use keyword-rich anchor text to interlink pages on your site by building hero pages (pages that target competitive keywords) and link to such pages from supporting pages (pages that target long tail keywords) using a variety of anchor texts.
But the back links (links from other sites) are the most important. You need external such links to improve search engine rankings. However, what you should aim for is authority links. I’m talking about links from authority, sites that are the best in your industry or sites like .edu and .gov.
But you have to be creative when linking from authority sites. Create epic content before linking out.
As you begin to drive organic traffic, map out strategies to engage and convert the visitors. At this point, email marketing should be your #1 priority – capture, convince and convert your traffic.
See you at the top of the traffic charts!