Skimming the heights of Google’s page rank is not a strict criterion any more. Your blog’s success reflects upon many aspects. More importantly past norms set the standards of comparison of this success according to your blog’s position in Google’s toolbar and page rank stats. However, Google has published recently that aspects other than Page rank position need more attention and you should rely on these aspects.
Google Page Rank past its prime
It is stark but the truth nevertheless. Google Page Rank was the algorithm that was developed during the early stages of Google’s inception. However, it has been through so many augmentations since then, that the conditions of the early algorithm are all but gone in the modifications.
Logic behind Page Rank
Although, the importance has waned over time, Google Page rank continues to evaluate the sites and pages based on simple logic and formula. The results score in numeric values from one to ten. The scores are displayed on Google’s toolbar. In this situation, a score of zero indicates that Google has your blog on their radar but you do not have work enough to get in the game.
A score of five and above is for highly popular sites. N/A on the other hand might mean you have no sufficient content for the algorithm to evaluate you. The concept of Google’s page rank now has many contenders, what with various new evaluation techniques applied by popular search engines. These techniques sift through the horde to reach the most popular sites in a shorter time and a more accurate process.
Elements that you should focus on instead
Instead of focusing all your efforts in aiming a high point in Google’s page rank, you should focus on your blog’s success defining elements:
- Your blog’s bounce rate is the number of visitors that wandered off after a visit to your blog. The rate can also consider visitors who might have just entered the landing page and left without surfing on to any other pages.
- Your blog’s rate of conversion of random visitors in to subscribers is another of the defining elements that point towards your success.
- You blog's click through rate which focuses on just how many clicks your page garners for each time that it comes up on the popular search engine lists.
The focus of your blogging technique should center on developing these elements to secure more visitors and ultimately, subscribers.
Do you have a plan?
Plan you game and no matter how clichéd but set a target. Now polish your optimization. Assess whether you are using keywords that target a higher traffic but fall short in ranking. Rather, use keywords with a higher-ranking possibility and they will more likely get you a more inclined traffic group. This is more profitable for conversion and sales.
Linking back is a sure shot success technique for blogs. Even for page rank, this is an evaluation criterion. Collecting back-links from popular niche blogs and sites requires work. However, the technique is the ultimate for search engine crawlers to mark your blog higher in search lists. Guest posts, comments, and mutual linking are just some of the ways that you can set the ball rolling.
Do not stress over Google Page Rank
The consensus is, of all the metrics for blog evaluation, Google’s page rank is the easiest to crack. However, the newer and more elaborate metrics will be a better option in many ways. Google updates the page rank only a handful of times in a year. This is a direct, albeit, polite indication that the search engine giant wants to tell you that you have to focus on “other” aspects more.
Back-links are important even for Page rank and definitely for the more elaborate metrics. Page rank does not consider page design or other aesthetic elements while crawling through your blog. Yet, these elements attract visitors and encourage sales. If you focus on page rank for pointers on blog evolution, you might be stumped in the facets that it ignores. Alternately, you might recede in the list of other metrics in the field.
It is not so much as you should not consider page rank; more that you should not set everything in store by it. Concentrate on the most important aspects and that will be traffic and conversion. SEO does not need to be too hard. In fact, the simple techniques have a much higher chance of working out.