I have produced a lot of content over the years. While I do my best to make most of it as much as I can, that isn’t always possible. Sometimes a topic has a specific shelf life, sometimes it is more timely and other times it just outgrows its usefulness as things in the industry […]
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Google Analytics is one of the most powerful free tools that Bloggers can use to gain insights about the flow of traffic on our blogs. We can see where people are coming from, how long they stay and what page they’re on when they leave. We can even use Google Analytics to do experiments and run split tests (for free). In a nutshell, Google Analytics can play a significant role in evaluating the success of our websites because of this: We are able to determine outcomes. We can find out if people are taking us up on our Calls to Action. We spend lots of time carefully crafting those CTA’s but do we know how effective they are?
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et’s be honest here, most Hangouts On Air produce a 45 to 60 minute video. Most people just are not going to take the time to watch all that. But what I did find was that the ones that do watch an hour long teaching video are the people who buy my products. So it came clear to me fast that if I was going to push replays of a weekly or bi-weekly show that would be viewed mostly by people who were buying info products and joining membership sites, that it would be best to host them on pages that convert into sales of such. You have probably heard the term “landing pages.” Well we like to call them “action pages” around here. Sending your viewers to Google+ and YouTube to watch your Hangouts is a big mistake as you will soon see below. Using the 5 strategies here I was able to convert 37% of my small list into buyers of an info product.
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It is stark but the truth nevertheless. Google Page Rank was the algorithm that was developed during the early stages of Google’s inception. However, it has been through so many augmentations since then, that the conditions of the early algorithm are all but gone in the modifications.…continue reading…
Why You Should Not Worry Too Much About Google Page Rank Read More »
