Unique Visits

Sometimes during my daily visit to new forums and blogs, I see people announcing about finally getting thousands of hits per month, giving the impression that their website has become very popular, then I look up at my Alexa toolbar and see that their above 7 million, and with page rank zero, which just doesn’t add up. Everyone knows that Alexa computes traffic rankings based on the amount of people that visit a website while having the Alexa toolbar installed, and while not everyone who visits has the bar installed, it is still weird that their rank is so bad and yet they are giving readers the impression that they are receiving thousands of visits per month by using the term “Hits”.