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In 2006 Dan Norris started a web design company because he was bored with the corporate world (after 4 whole years!). He worked on that business for 6 years with a lot of ups and downs and in 2012 decided to sell it and move on to Inform.ly. While in his last business he built up his blog to a point where it was ranking number 1 in Australia for ‘website design’ and a lot of other big keywords and at that point he got a bit addicted to producing content.