Penguin Update

Back links are vital to the health and success of your blog and without them it will be very difficult for a blog to strive. Due to the importance that back links have, bloggers and webmasters have been using various ways and methods to build back links to their websites in other for them to get high Google PageRank and good rankings in search engine result pages (SERPS). Many of the methods that are employed by bloggers and internet marketers in building back links are often unethical (black-hat SEO) and this is a major concern for search engines, especially Google.